Are You Free To Be Fit?

UrbanEx Real Talk Fitness Radio

Language distinguishes us from other species, but it is also the very thing that controls us. Like a rat who learns to press a lever to obtain food, humans too can be conditioned to operate solely to produce rewarding and reinforcing behavior. Thus, the very idea of personal freedom is likely an illusion. Even our idea of health and fitness is predicated on language which is often not our own, but rather imposed on us by a health and fitness industry that uses punishment and reward as reinforcers to create lifetime consumers.