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Want to reach Gen Z and Alpha? Answer this question first.
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Το περιεχόμενο παρέχεται από το The Hartman Group, Inc. and The Hartman Group. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον The Hartman Group, Inc. and The Hartman Group ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
With all the buzz around Gen Z and Gen Alpha lately, it’s understandable if your team is eager to answer the question: “How do we reach them?”
In this week’s podcast, our lead researchers challenge you to consider a different question first: “WHY it is so critical for food and beverage companies to understand these consumers?”
From our POV, companies that can answer this question correctly will have a competitive advantage on:
- Crafting products that resonate on multiple levels — from flavor to values
- Leveraging technology the right way
- Preparing to evolve with consumers
Once you’re grounded in the “why,” insights and data on these generational cohorts become even more valuable. Our Q4 report, Taste of Tomorrow: Navigating Food through the Eyes of Gen Z and Alpha will uncover strategic implications for your business so you can ultimately answer the question: “How do we reach them?”
Preview the Gen Z/Alpha study
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