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The dos and don’ts of celebrity endorsements
Manage episode 419590421 series 3243186
Το περιεχόμενο παρέχεται από το The Hartman Group, Inc. and The Hartman Group. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον The Hartman Group, Inc. and The Hartman Group ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Despite an oversaturated landscape of brand partnerships, celebrity endorsements remain a hot topic for both consumers and business professionals. Why? Because when those partnerships are done right, they can deliver some pretty buzz-worthy results.
In this week’s podcast, our Hartman Retainer Services team breaks down everything you need to know about successful brand partnerships in the age of influencers and social media:
- How younger consumers have changed the conversation around branding and personal/social identity
- Why knowing your audience (and the celebrity’s audience) is the first step to a successful partnership
- Common challenges companies face when engaging in celebrity partnerships — and how to avoid them
Explore the benefits of HRS
Want on-demand access to these kinds of insights? Let’s tailor an HRS consulting package to your unique priorities and budget. Reach out to Shelley Balanko to learn more: shelley@hartman-group.com
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