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Welcome to the House Guest podcast, where C&TH Interiors Editor Carole Annett chats with experts from the world of interior design and decoration, the people behind the houses and hotels you see in glossy magazines like ours. Some of the names will be familiar, and others may be less so, but we’re sure you’ll recognise the hotels and restaurants they’ve designed. And if you’re in the middle of your own building project or re-style, we hope you’ll pick up some tips. Enjoy!
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Damn Good Interior Designer

Cheryl Kees Clendenon and Liz Lapan

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Join Cheryl Kees Clendenon and Liz Lapan, the dynamic duo behind the visionary and integrator balancing all the moving parts of a full service interior design firm in their no-nonsense and thought-provoking podcast, the Damn Good Designer. Each episode is full of damn good truths and real talk as they share invaluable insights on how to run and build a successful business while challenging the norms, the industry, each other and YOU. Emphasizing a business-savvy approach, Cheryl and Liz take ...
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Every week Adam Scougall breaks down the nuts and bolts of creating a design life that is unique to you. Focused on the those considering a mid-career sea change, the show aims to support you in creating the ideal lifestyle business in design. Forget having to do it the way all of the other design moguls tell you 'it should be done'. You do you.
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Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
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AI for Interior Designers Podcast

Jenna Gaidusek

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Hey there! Welcome to our cozy corner of the internet, where it’s all about merging tech with texture, pixels with palettes, and algorithms with aesthetics. I’m Jenna Gaidusek, your guide and fellow explorer in this fascinating world where interior design meets cutting-edge AI. Think of this as your go-to spot for demystifying the tech that’s set to revolutionize our industry, from the newest AI-driven design apps to the smartest tech out there. Visit www.aiforinteriordesigners.com for more ...
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Are your clients receiving and perceiving what you say to them properly? What you say, how you say it, and why you say it is vital to communicate the value and professionalism your firm offers through strategic and consistent positioning. This means understanding and committing to your target audience, being aware of how you position your firm, and…
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Grow small and incrementally. It’s not a race. It’s a marathon! Shaun and Rebecca sit down with Rona Graf, the founder of Grace Blu Interior Design. Rona shares her journey from being a teacher to starting her own design firm and discusses the importance of slow and steady growth in building a sustainable business. She explains why businesses shoul…
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EP 27: That Episode Where I Let AI Host the Show In this groundbreaking episode of the AI for Interior Designers podcast, host Jenna Gaidusek takes a step back and lets AI steal the spotlight! Powered by Google’s innovative Notebook LM, this episode showcases how artificial intelligence can do more than just assist with design—it can literally host…
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In this episode, Jenna Gaidusek addresses the anxiety and misconceptions surrounding AI in the interior design industry. She discusses the reality of AI's role in design workflows, debunks myths about AI replacing human designers, and emphasizes the importance of human creativity. Jenna also explores the originality of AI-generated designs, the lea…
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Shaun and Rebecca are back with another installment of the perennial favorite, the Just Stop series, where they call out things in the design world that seriously need to stop. They discussed Just Stops from the coaching industry (coaches who brag about their income without proving their value) to the frustrations with generic and ineffective outre…
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We kick off a brand new series of House Guest with England rugby player Maro Itoje and Simon Sadinsky of the King’s Foundation, who tell us all about a very special project. They sat down with Carole Annett at Dumfries House, a Georgian stately home bought by a consortium led by King Charles III (then Prince of Wales) in 2007. Sponsored by Naturalm…
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If you have known me for a while you may have heard my "Top 12 Truths for Being a Shopkeep" and one of my faves that I stand by is "Retail is not for sissies!" And I know that our special guest, Christina Van Blake of Home Design Dover feels the exact same way. Christina, or as some call her Christi, is the own and prominent designer serving the Ma…
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When you blend aesthetic beauty with emotional wellness, you can create an immersive space that will nurture your clients and keep them coming back for more. By designing holistically—considering how a space looks, feels, smells, sounds, and even tastes—designer Marie Cloud creates emotionally impactful spaces that satisfy the soul. In this episode…
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Yes, it is possible to generate high quality leads that convert to sales. By carefully tracking your return on investment and working in tandem with your marketing partner, you can see real results. Start by knowing the key questions you should be asking any marketing partner. In this episode we learn: - marketing that’s generic doesn’t work, find …
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Before you commit to making the trip to High Point Market, let’s talk about how that investment will pay off in the future. In this episode, High Point Market Authority CEO, Tammy Covington Nagem talks about the 3-legged stool of ROI—products, education, and networking. In this episode we learn: - let the High Point Market travel concierge help you…
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In this episode, host Jenna Gaidusek discusses the topic of fakeness using AI and its implications. She explores the rapid evolution of AI technology, particularly in the realm of video and image generation. Jenna highlights the potential impact of AI-generated videos on our perception of reality, especially for younger generations. She also discus…
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Shaun and Rebecca sit down with Stephanie Nelson and Jessica Nelson from Etch Design Group, a full-service design studio. Stephanie and Jessica share their journey from colleagues to co-founders and how their unique skills and deep trust have allowed them to build a successful business. They also talk about harnessing the power of AI to streamline …
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Joe Calise from Sights N' Sounds joins AI for Interior Designers Podcast host, Jenna Gaidusek to discuss the integration of technology into homes, specifically focusing on smart home technology and AI assistance. He explains how his company works with interior designers and homeowners to create a simple, easy-to-use system that integrates all techn…
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Listen up folks--we all have a love-hate relationship with social media right? Yes we do! It is a changing animal, and if you don't keep up with it you may be missing out on amazing leads because you are not staying relevant in our industry. Liz is off handling projects and Cheryl seized the opportunity to speak with a pro podcaster and social medi…
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*EDIT WITH UPDATE* within an hour of posting this Midjourney episode it was announced that Midjourney.com no longer requires the 100 image threshold in Discord!!! Go right to Midjourney.com now to access it! In this episode, Jenna discusses the process of using Midjourney, an AI generative program, to create interior design images. She shares tips …
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What are your project management strategies? How do you set expectations with clients and manage your deadlines? Shaun and Rebecca discuss their project management strategies and methods for setting expectations with clients and managing deadlines in the world of interior design. They also dive deep into the challenges of managing project timelines…
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In this episode, Jenna discusses the current capabilities of AI in interior design and dispels some misconceptions. She talks about the limitations of AI in space planning, mood board creation, and client collaboration. Jenna also mentions the potential future impact of AI in trend analysis and personalized design solutions. She emphasizes the impo…
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What should you do when a client starts sending you items to evaluate? In this episode we discuss handling changes that the client initiates in design projects and the importance of respectfully evaluating items that the client provides to ensure they fit the design plan and overall project goals. We recently had a similar client experience (yes, w…
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Something's gone wrong on the project. Of course something's gone wrong on the project. It's a project, so you can rely on errors, omission and upsets. Don't let it throw you. Deficiencies are part of the business of design.In this episode we learn:- deficiencies are 100% guaranteed to happen- it is impossible to prevent most deficiencies from occu…
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In this quick episode, Jenna Gaidusek discusses the role of AI in interior design and compares it to a character from the show Futurama. She highlights the potential of AI to assist with tasks like creating conceptual boards and generating color palettes, but emphasizes that AI still lacks the ability to understand real-life application and human f…
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My expertise is having an eye for amazing use of wall coverings in projects. Spaces I love to renovation and design most are powder rooms, bathrooms, and bedrooms (in this order). Why? I believe people typically neglect these spaces most in their homes. My superpowers are being a multi-hyphenated entrepreneur, consistently showing up authentically …
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What is the #1 marketing asset of your business? Your website! It is a living breathing entity of our firm. Join us with our special guest Victoria Marcouillier, owner of Brandwell and host of the Branding Business School podcast, as we discuss the importance of branding, the value of marketing throughout the client relationship lifecycle why your …
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Shaun and Rebecca sit down with Crystal Bright, a virtual interior designer. Crystal shares how she grew her business in 2020 during the height of the COVID-19 pandemic. Crystal has completed over 400 projects in the past five years and helps other designers transition to virtual work. Crystal explains how she uses AI and tools like 2020 Design Liv…
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In this episode, Jenna Gaidusek explores the use of different large language models (LLMs) to create and price out design services. She runs the same question through multiple models, including Chat GPT, Google Gemini, Microsoft Copilot, and Perplexity. Each model generates different tiers of services with corresponding prices based on the informat…
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It can be challenging to think broadly into the future while responding to what is happening in the moment. Don’t worry. It’s ok not to know what’s going to happen next. You don’t have to have everything figured out in advance. Trust that your journey is big and powerful and you’ll figure out how to take the next, right step.In this episode we lear…
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In this episode, Jenna Gaidusek discusses how to effectively communicate with large language models, such as ChatGPT. She emphasizes the importance of having a conversation with the AI rather than just asking a question and moving on. Jenna provides six tips for better communication: be specific, provide context, use simple language, break down com…
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It is never too late to start over. This week we have a wonderful special guest from New York! I have known and coached Diane Bianchini of Dream Interiors NY for a number of year and she is here to talk with us this week about her path to becoming a designer with a background in Aeronautical engineering--talk about weathering the seasons of change …
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You know what they say – Niche Is Riche. Finding a niche for your interior design business can make you rich and successful. But how do you get there, hotties? Shaun and Rebecca discuss the importance of finding and defining your niche in your business. They also share different approaches to finding and defining your niche, from being true to your…
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In this episode, Jenna discusses the potential impact of AI on the interior design industry. She emphasizes that AI tools are meant to enhance the design process, not replace human designers. Jenna explores various AI advancements in interior design, such as virtual reality integration, intelligent project management, personalized design recommenda…
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Struggled with a scarcity mindset? Terrified of asking for a raise or a higher fee? You are not alone. Learn how Kimberley’s former editor from Style at Home magazine, prompted her to face her own negative money mindset. Today, Angela Lawrence describes herself as a money warrior and tells you how you can become one too. In this episode we learn: -…
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What do you do when you find yourself with clients who want you to provide everything on their wish list for a fixed amount? They have a budget in mind, and it seems reasonable to them that you should be able to stretch their budget to include everything. Hmmmmm. Let’s hear how Kimberley solved this issue on a recent project. In this episode we lea…
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Are you hiring too late? What I have found is that most designers do not hire soon enough! Hiring a team challenges and helps elevate your business to a level where sustainable growth and scalability are achievable. When we look to hire we are looking to cater to some bonus projects and also the way that our current team is developing in terms upwa…
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Today's guest, Jennifer Ramsey, has not only mastered the art of creating stunning personalized spaces but also seamlessly incorporated furniture sales in her design process – a feat that has increased her furniture sales to a new height. In this episode, Jennifer talks about her strategic approach to design and furniture sales that has transformed…
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In this episode, Jenna Gaidusek introduces a program called Fathom, which is a note taker and screen recorder for virtual meetings. She explains how she uses Fathom to automatically take notes and record her Zoom meetings, saving her time and effort. She discusses the various use cases for Fathom, including one-on-one sessions, client meetings, dem…
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As business owners we spend a great deal of time talking about our fees, and these conversations may prompt potential clients to say something like, ohhhh, that's more than I thought it would cost. When the conversation leads there, your bottom line depends on your ability to negotiate with confidence.In this episode we learn: - 70% of your effort …
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Are you facing new challenges or going through a season of change? We are--yes we are in the trenches with you, really! Weathering the seasons of change is unpredictable and it is in these moments where we find out how resilient and adaptable we are. If you are not not prepared, then one of these events such as maternity leave, death in the family …
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In episode 16 of "AI For Interior Designers", Jenna Gaidusek introduces AI Summer Camp 2024, a 5-week virtual program starting July 16th. The camp is designed for both beginners and intermediate users looking to incorporate AI into their workflow, regardless of their industry. Details: 1. The camp aims to make learning AI fun and interactive, inspi…
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Many design business owners dislike accounting so much, they avoid it. But this avoidance negatively impacts your ability to perform at your best. By reimagining how financial data is communicated and simplifying the tasks, you can make accounting engaging and accessible. You can be more profitable with very little extra effort. In this episode we …
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Shaun and Rebecca are back with another Ask Us Anything. They answer your questions about marketing, photography, vendors, building and organizing a sample library, managing projects, using tools to help keep your work organized, growing your business, and much more! In this episode, they discuss: Shaun and Rebecca’s plans for the upcoming High Poi…
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In this episode, Jenna Gaidusek discusses automating the client onboarding experience for interior designers (and other service based professions) using AI tools. She talks about using AI note-taking software like Fathom to record and transcribe client meetings, and then using custom-built GPTs to generate proposals based on the meeting transcripts…
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Kimberley shares some random thoughts from recent coaching calls and client projects. See if you can relate. In this episode we learn: - be like Taylor and make a bold change- good stands in the way of great - no contract will protect you if you don’t follow the rules- you are the expert, direct clients to spend money in a way that will bring them …
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The legal aspects of a business are super important to me as a business owner. We will always face project delays, especially in the last couple years, and we must be thinking about how we can protect ourselves. In my world, clients have to recognize the delays in executing are unrelated to our performance and we must get new bids/pricing or get th…
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The principles of storytelling, staying creative, and coming up with ideas are universal and can be applied across various domains, including marketing for interior design professionals. In this episode we learn:- storytelling can help you sell your projects and market your services - marketing, at its core, is storytelling- creatives must offer cl…
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In this episode, Jenna Gaidusek discusses how interior design professionals can get started with AI. She emphasizes that AI is already integrated into many everyday programs and tools, such as Canva, Squarespace, Grammarly, and browsers like Microsoft and Google Gemini. Jenna recommends starting with Chat GPT, which is user-friendly and powers many…
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Designing for the future takes a multi layered approach that includes not just sustainability, but also circular and regenerative design principles. At every stage of the project, it’s worthwhile to consider how you can honor the planet and stay in alignment with your own values. In this episode we learn:- choose products that give back to the eart…
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Why do interior designers need SEO? Why is SEO the key to keeping your interior design business ranking on Google? SEO expert Evan Larkin explains why SEO is so important for your business’s online presence and gives a live SEO audit of Shaun’s website. Listen in to Evan’s observations on Shaun’s website, Wrensted Interiors, and learn what to fix o…
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Cheryl is passionate about what she does and loves seeing other small business owners and creative entrepreneurs succeed. We often get to hear success stories and want to be able to share this with others while also focusing on the unique market, business and experience other designers have around the country. This week we are starting a "DESIGNER …
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