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Ep 31: The Power of Positioning
Manage episode 442938695 series 3509706
Το περιεχόμενο παρέχεται από το Cheryl Kees Clendenon and Liz Lapan, Cheryl Kees Clendenon, and Liz Lapan. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Cheryl Kees Clendenon and Liz Lapan, Cheryl Kees Clendenon, and Liz Lapan ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Are your clients receiving and perceiving what you say to them properly? What you say, how you say it, and why you say it is vital to communicate the value and professionalism your firm offers through strategic and consistent positioning. This means understanding and committing to your target audience, being aware of how you position your firm, and not trying to appeal to everyone. Why?
Positioning is incredibly important for attracting and retaining clients who truly appreciate your work--the key to successful client relationships! Learn how Cheryl uses strategic positioning in her every aspect of her business and how you can start doing this also!
Looking to unlock your firm's potential?
Join us in 3 Days of Business Savvy with "Positioning for Profitability" guiding you through the THREE strategies to feel confident in your business model, take the action you need to implement, and project the income you could (and can!) make.
RESOURCE LINKS:
The Design Paradigm is a 12 month comprehensive and powerful business ONE ON ONE coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
Mentioned in this episode:
The Design Paradigm - One on One Business Strategy Program
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