Τα καλύτερα Out Of The Binders podcast (2024)

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Which Version of QuickBooks is Best and What's the Cost? 31:14

3d ago31:14

31:14

When it comes to QuickBooks, there've been many changes in pricing and versions recently. In this episode of Smart Tech Spending, accountant and Certified QuickBooks Pro Advisor, Ryan Dickinson of Dickinson & Co., CPA'S joins me to shed light on the key differences between the desktop and online versions to help you decide which version is best for…

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SHTF Skills, Survival Community & 72 Hours Prep 26:58

6d ago26:58

26:58

In this episode of the Ready Your Future podcast, we dive into three crucial aspects of preparedness that you won't want to miss. We explore the power of observation as a survival skill, the vital role of community in overcoming challenges, and the basics of preparing for 72-hour emergencies. Tune in for personal insights and practical tips that wi…

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Common Podcast Page Mistake + How to Brand Your Zoom Link: Vanity URL 9:37

9d ago9:37

9:37

I discuss a common mistake I see many podcasters and website owners making: not testing user experience as a lay user. I emphasize how crucial it is to have easy access links for Spotify and Apple Podcasts on your podcast home page (on your own website). And I talk about the value of using universal links like Plink. I'll share some practical tips …

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Your Food Pantry, Sweet Potato Slips and Going Off Grid 25:35

14d ago25:35

25:35

Preparedness is a bunch of "things." This episode covers a wide range! Come along as we discuss insights into creating and maintaining a prepper food stockpile, step-by-step instructions on growing sweet potato slips, and real-world lessons from a month-long off-grid living experiment. Visit - Ready Your Future. Of Interest For more about Todd and …

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Peppermint, Emergency Binders, and Body Lice 28:23

21d ago28:23

28:23

In this episode, listeners will learn about the medicinal benefits of peppermint, including its antibacterial properties and uses for headaches, nausea, and respiratory issues, along with tips on growing and using it. The episode also highlights the importance of creating a family emergency binder with essential documents. Additionally, it covers t…

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Market to One Person, Not a Crowd 10:27

22d ago10:27

10:27

Are you marketing to a generic blurry face or to 47 year-old Charlie living in Seattle? "In 2023, global ad spending of traditional media, when compared to the previous year, declined by 4%, totaling $266 billion. Magna cites economic uncertainty as one reason for the drop-off. On the other hand, in 2023, the ad spending for digital “pure-play” rea…

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Technology Savings Most Businesses Overlook 5:40

26d ago5:40

5:40

In this episode of Smart Tech Spending, Nicole discusses how businesses can save money on hosted subscriptions and licenses. She explains that companies are paying for subscriptions they may no longer need, and highlights the cost-saving importance of regularly reviewing and auditing hosted subscription accounts and licenses. Key Takeaways: - How t…

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The New Normal Isn't Normal 36:10

27d ago36:10

36:10

Do you feel ever feel like you're not living in the world you grew up in? It's hard to distinguish this world from just 10 or 20 years ago sometimes! There are challenges of adapting to a rapidly changing world, particularly for those aged 40 and above. You might long for a simpler time, one free from the frustrations that arise from technological …

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How to Maintain Margins During a Software Outage 9:28

1M ago9:28

9:28

In this episode of Smart Tech Spending, I discuss the financial impact of losing access to essential software programs, following the global IT outage brought on by CrowdStrike. By answering a few key questions I share, businesses will be in a better position to maintain margins if they lose access. What you’ll learn in this episode: - How to measu…

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A Recent Heart Attack - Prepping for Medical Emergencies 34:41

1M ago34:41

34:41

Join Todd as he shares personal insights from his father's recent heart attack and offers essential tips for preparing for medical emergencies. Learn how to organize crucial medical information and create a hospital go-bag to ensure you're ready for unexpected health crises. For more on this topic and to download the checklist , visit - Ready Your …

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Myth Marketing is Out: Lessons from Y2K Shampoo, Cereal, & CPG 11:47

1M ago11:47

11:47

Myth marketing worked in the 1900s but you should change strategy at this point. Fun case studies from Herbal Essences shampoo ads to the biggest lie you ate about breakfast, to the mythical (financial) narratives about marriage. Watch this episode on YouTube.com/emilybinder. The narratives behind some the most profitable institutions are a house o…

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Are We In a Silent Depression? 26:46

2M ago26:46

26:46

This episode delves into three crucial topics for modern preppers. We explore the concept of a “silent depression” and how it might be affecting us right now, challenge the traditional survival “Rule of Threes,” and outline practical preparedness steps everyone should take annually. For articles mentioned and more, visit the website - https://ready…

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Updates, Salt, EMPs and the Election: A Prepper's Guide to Current Concerns 47:40

2M ago47:40

47:40

Here is the latest from podcast episode from Todd Sepulveda. He discusses crucial lessons from Hurricane Beryl, why salt is a vital prepping resource, the balance between modern tech and old-world skills and the 2024 election concerns and their potential impact. This episode covers everyday emergency readiness, from power outages to electrolyte bal…

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Buffalo Marketing: How to Maximize Every Part of Your Content 7:15

2M ago7:15

7:15

Buffalo marketing is a content strategy that maximizes the value of your podcast by repurposing every part of the content—like clips, shorts (vertical videos), audiograms, social media posts, and blogs—over time, much like the Native American practice of using every part of the buffalo so nothing goes to waste. This approach involves strategic plan…

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"America's Sweethearts" Pay, Brand Equity, Early 20s Career Advice | Dallas Cowboys Cheerleaders 18:35

2M ago18:35

18:35

The Complex World of Dallas Cowboys Cheerleaders: Pay Disparity, Brand Value, and Gender Dynamics. I discuss the surprisingly low pay of #DCC, despite being the face of the world's most valuable sports franchise ($9 billion via Forbes). Watch this episode: youtube.com/emilybinder Netflix documentary "America's Sweethearts." 1) Brand value and talen…

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7 Days Without Power - Lessons and Frustrations 48:14

3M ago48:14

48:14

Disaster struck Houston with a powerful derecho storm, leaving over a million people without power for days. My family went through 7 days without electricity on this one! I share about my experience, the importance of preparedness and having the right gear. From generators to portable ACs, being self-reliant made all the difference in navigating t…

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Is the Discount Tire Logo Drunk? Brand Color Psychology 7:33

3M ago7:33

7:33

What's going on with the Discount Tire logo? Discount Tire is a wheel and tires retailer established in 1960 and today is one of the largest companies in its segment, operating over one thousand stores across the USA -- despite its logo that gives fast food and cartoons. I explore the significance of color and branding in influencing consumer perce…

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Stop Using AirPods on Zoom and Podcasts. (Jaw-Dropping Sound Test!) 9:02

4M ago9:02

9:02

This episode will finally convince you to stop showing up to Zoom calls or podcasts with AirPods as your mic input. (It's fine for output.) For emotional association and any appeal from a sales or marketing perspective, sound is far more important in the brain than visuals or words. We process sound 10x faster than the blink of an eye. 95% of purch…

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Building Your Survival Team: Keys to Forming a Mutual Assistance Group 36:51

4M ago36:51

36:51

This episode delves into the intricacies of building a mutual assistance group or survival group, addressing crucial aspects such as identifying the right people, establishing non-negotiable rules, and determining the group's location. Whether you're a seasoned prepper or just starting your journey, this episode offers a wealth of practical informa…

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Chaos Awareness: How to Thrive Amidst Life's Perfect Storms 33:56

4M ago33:56

33:56

We dive into the concept of "chaos awareness" - a crucial mindset for navigating the overwhelming challenges of our times in the episode. From economic turmoil and geopolitical tensions to personal crises and natural disasters, life can bombard us with chaos from all directions. Mentioned on the Podcast End Time Vectors - Jacob Prasch No Regrets t-…

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Stop Losing HALF Your Hard-Earned Clients: Retention Marketing Tips 8:41

5M ago8:41

8:41

Lack of communication is costing you hard-earned clients. Example - financial services: Advisors average $3,100 CAC per client. 54% of clients: "I changed financial advisors" in 2023. Why: weak comms. 47% of clients w/over $500,000 AUM want to hear from advisor at least monthly. But most advisors reach out much less. Via YCharts, 2023 Timestamps: (…

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Is a Storm Headed Your Way? 45:29

5M ago45:29

45:29

Is a storm headed your way? In this episode, Todd dives deep into hurricane preparedness. Drawing from his experiences living in hurricane-prone Houston, he provides a comprehensive guide on what to do before, during, and after a hurricane hits. From securing your property and stocking up on supplies to dealing with power outages and cleaning up af…

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How to Keep Business Up When the Internet’s Down with Adam Lefsky 16:04

5M ago16:04

16:04

In this episode of Smart Tech Spending, I’m joined by Adam Lefsky of Jersey IT Group to discuss the importance of having a failover Internet connection for businesses that rely on the Internet for business operations. Adam explains what failover Internet is and why it’s important to budget for it, especially for companies that have moved to the clo…

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Nike's Win, Pepsi's Fail, and Pinkwashing on LinkedIn: Purpose-Driven Marketing 6:46

5M ago6:46

6:46

82% of consumers say they want to buy from brands with values that align with their own (RetailBrew, 2022). I discuss what makes purpose-driven marketing work or fall flat. Topics: (00:00) Introduction to Purpose-Driven Marketing (1:22) Success of Nike's 30th anniversary "Just Do It" campaign, ft Colin Kaepernick, boldly aligned with Black Lives Ma…

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3 Costly Mistakes to Avoid When Pricing Out IT Services with Nicole Lefsky 10:22

5M ago10:22

10:22

In this episode of Smart Tech Spending, I share 3 mistakes that businesses make when pricing out IT Services. I point out where companies can go wrong in their evaluation process which can cost them time and money. What you’ll learn in this episode: - Why bigger isn't better when it comes to the number of IT service proposals obtained - The best ty…

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Money-Saving Strategies to Prevent Fraud with Kellie Spawton 27:46

5M ago27:46

27:46

In this episode of Smart Tech Spending, I’m joined by fraud prevention and investigation expert Kellie Spawton who explains the bank's role when scammers steal from businesses and how companies can work to prevent it. What you’ll learn in this episode: - Why an “It Won’t Happen to Me” mindset can lead to financial loss for a company - How simply va…

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Crisis Preppers to Everyday Preparedness: An Evolving Readiness Mindset with Niklas Larsson 1:13:04

5M ago1:13:04

1:13:04

On today's episode, we're going international and getting a fascinating perspective on prepping from our guest Niklas Larsson, from Sweden. Article Links Hemberedskap - Niklas Larsson from Sweden Of Interest Get the Blackout Checklist Support Ready Your Future - CLICK HERE. Join the Exclusive Ready Your Future Email Group Buy Me a Coffee: https://w…

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How to Gain Control of Rising Tech Costs with Nicole Lefsky 7:34

6M ago7:34

7:34

In this episode of Smart Tech Spending, I address the common question, “How can we lower our company's tech costs?” I uncover expenses that are often overlooked when budgeting for technology projects and provide my recommendations for developing a plan that will help you gain better control of your company’s TRUE technology costs. What you’ll learn…

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How Scott Galloway & Bethenny Frankel Top Charts: Winning Podcast Formats 10:10

6M ago10:10

10:10

Forget consistency and try VARIETY. I explore the strategy used by two famous podcasters, focusing on variety in episode content, length, and style to keep the audience engaged and cater to different interests. Results: they top the charts for Business and for Society & Culture. Trick question: How long should a podcast episode be? Mini case study …

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The End of Your Life As THEY Know It! 57:16

6M ago57:16

57:16

This is a Special Roundtable Episode in tribute to our good friend Chip Feck Article Links You Have Six Months To Live. How To Survive That. Death Preparedness Pt. I The Complete Guide To Building An End-of-Life Binder – Death Preparedness Pt. II The Best Preparedness Gift You Can Give Your Loved One Mic-Roland.com Chip's Website - Crib Steward Of …

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A Strategy for Easy Prep Planning 7:46

6M ago7:46

7:46

Of Interest Get the Blackout Checklist Support Ready Your Future - CLICK HERE. Join the Exclusive Ready Your Future Email Group Buy Me a Coffee: https://www.buymeacoffee.com/prepperwebsite See omnystudio.com/listener for privacy information.Από τον Ready Your Future

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What's the Right Type of Cyber Insurance with Brett Balsley? 29:25

6M ago29:25

29:25

In this episode of Smart Tech Spending, I am joined by Brett Balsley, president of BCA Insurance Group who sheds light on the differences between a standalone cyber insurance policy and a business owner’s insurance policy with a rider of cyber coverage. He explains the benefits of having the right coverage and where businesses can go wrong. What yo…

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Blackouts Are Coming! Are You Prepared? 52:50

6M ago52:50

52:50

Blackouts are coming! Are you prepared for when it comes? Article Links Get Your Backup Power System Now: Comparing Gas-Powered Generators vs Solar-Powered Battery Generators for Blackouts and More! Of Interest Get the Blackout Checklist Support Ready Your Future - CLICK HERE. Join the Exclusive Ready Your Future Email Group Buy Me a Coffee: https:…

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Overcoming Fear in Preparedness 9:58

6M ago9:58

9:58

Article Links Get the RYF Prep Guide - Overcoming Fear in Preparedness Of Interest Get the Blackout Checklist Support Ready Your Future - CLICK HERE. Join the Exclusive Ready Your Future Email Group Buy Me a Coffee: https://www.buymeacoffee.com/prepperwebsite See omnystudio.com/listener for privacy information.…

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Protecting Profits from Cyber Scams with Michelle Schaap 34:15

6M ago34:15

34:15

In this episode of Smart Tech Spending, I’m joined by attorney Michelle Schaap of CSG Law who shares examples of how businesses can ward off financial and reputational damage resulting from popular email scams and discusses the legal obligations businesses and contractors have regarding the protection of information and breach notification. What yo…

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Prepping and Learned Lessons 30:41

6M ago30:41

30:41

This "Lessons Learned" episode examines how prepping teaches valuable life skills beyond just survival tactics. Key takeaways are shared on balancing practical preparedness with avoiding paranoia and fear. Article Links Prepping Has Taught Me - How To Answer Those Questions From Non-Preppers Hemberedskap - Nicholas from Sweden Of Interest Get the B…

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Do You Use Jackal or Giraffe Language? ("Nonviolent Communication") 6:16

6M ago6:16

6:16

Are you listening with jackal or giraffe ears? Conversation tips from Nonviolent Communication. Plus: What's wrong with saying "I feel like you ___"? Watch on YouTube Show notes Join my YouTube channel- access perks Video episodes Timestamps: (1:00) Difficult conversations: giraffe vs jackal language (watch Short) (1:37) Pop psychology (1:50) Nonvi…

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How to Drive Business from Your Company Website with Adam Binder 21:21

7M ago21:21

21:21

In this episode of Smart Tech Spending, we invited Adam Binder of Creative Click Media to discuss how companies should evaluate their existing websites and when it’s time to invest in a website revamp that will drive sales and improve customer experience. What you’ll learn in this episode: - Is social media a good alternative to having a website? -…

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Smart Tech Spending with Nicole Lefsky 8:18

7M ago8:18

8:18

Welcome to the trailer episode of Smart Tech Spending! This introductory episode features an interview with host, and managed IT services consultant, Nicole Lefsky of Jersey IT Group on the focus of the show. Highlights of upcoming Smart Tech Spending episodes include: How to measure the ROI of technology tools and services How to avoid the all too…

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Crazy Expectations? The Reality of Podcasting (Wild Leverage) 13:20

7M ago13:20

13:20

Podcasting is the highest leverage marketing activity you can do, but it's a long game and very misunderstood. People think they need a million downloads to have a 'successful' podcast; not true. At the same time, it's competitive but not as much as you think - hear why. (0:10) Podcasting $4bn industry in 2024 (IAB) (1:36) Big misconception new pod…

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Why It's Not Selling (Value Equation: Easy Top, Hard Bottom) | (Top 5 Rebroadcast) 6:10

7M ago6:10

6:10

Are you leading with the dream outcome, the likelihood of success, the price, or something else? Your customers want something high quality, guaranteed, fast, and easy. Hear the key ideas of Alex Hormozi's value equation from "$100M Offers", a helpful concept any business person or marketer can use regardless of your industry. (0:29) Hormozi's valu…

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How to Make Your Content Memorable | (Top 5 Rebroadcast) 1:31

8M ago1:31

1:31

Think of your favorite TV commercial of all time. What made it memorable? It was probably that it told a story that resonated with you. Unlike straight feature benefit ads that you'll often see from CPGs, like detergent or toothpaste, or from insurance companies, really memorable advertising tells a story and triggers feelings. The same goes for pu…

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Cut Your Intro: Short Form Content Tips | (Top 5 Rebroadcast) 4:51

8M ago4:51

4:51

We used to actually watch a string of 30-second commercials for Downy and Doritos waiting for Seinfeld to come back on. Today is not the age of television, or patience, but the age of ultimate optionality. This is the age of TikTok and you need to keep these tips in mind when creating short form content. Create for people, not algorithms. The algos…

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Circles of Concern and Circles of Influence in Preparedness 12:42

8M ago12:42

12:42

How do circles of concern and circles of influence apply to preparedness? Top Preparedness Articles Get the Top Preparedness Articles Of Interest Get the Blackout Checklist My Amazon Store Support Ready Your Future - CLICK HERE. Join the Exclusive Ready Your Future Email Group Grab a Prepper Website t-shirt! (Amazon Link) Buy Me a Coffee: https://w…

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One Day Amazon Will Fail + Story of Sears | (Top 5 Rebroadcast) 6:03

8M ago6:03

6:03

January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of the past year. This is #4 as we count down to the #1 most popular on January 30, 2024. This episode originally aired 5/20/2020. Timestamps: (0:05) The Top 5 Rebroadcast explainer / intro for this month (1:05) Evergreen strategy, you can still get value fr…

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Seasons of Change 32:25

8M ago32:25

32:25

Seasons change. I share why I think 2024 is going to be interesting and some personal updates. Top Preparedness Articles Get the Top Preparedness Articles Of Interest Get the Blackout Checklist My Amazon Store Support Ready Your Future - CLICK HERE. Join the Exclusive Ready Your Future Email Group Grab a Prepper Website t-shirt! (Amazon Link) Buy M…

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Charlie Munger: You're Already Paying for It | (Top 5 Rebroadcast) 2:37

8M ago2:37

2:37

"The company that needs a new machine tool but hasn't bought it yet is already paying for it."-Charlie Munger. Price is what you pay, value is what you get. January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This is #5 as we count down to the #1 most popular on January 30, 2024. This episode…

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Getting In the Final Word! 3:54

9M ago3:54

3:54

Of Interest Get the Blackout Checklist Support Ready Your Future - CLICK HERE. Amazon Store Top Preparedness Articles Buy Me Coffee - Top Preparedness Articles Merch and Items of Interest: Join the Exclusive Ready Your Future Email Group Is Preparedness Biblical? – Small Group Video Bible Study Grab a Prepper Website t-shirt! (Amazon Link) Get “My …

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End of the Year Preps and Checklist 30:35

9M ago30:35

30:35

The end of the year is a good time to reflect on all your blessings and challenges that you have faced since January, but it is also a good time to take inventory and stock of your preps. Article Links Emergency Preparedness in the New Year Get the checklist Organizing Your Preps Podcast - Ep.530 w/ Linda Loosli Organizing Your Preps Video - Video …

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Ramblings 16:04

9M ago16:04

16:04

Of Interest Get the Blackout Checklist Support Ready Your Future - CLICK HERE. Amazon Store Top Preparedness Articles Buy Me Coffee - Top Preparedness Articles Merch and Items of Interest: Join the Exclusive Ready Your Future Email Group Is Preparedness Biblical? – Small Group Video Bible Study Grab a Prepper Website t-shirt! (Amazon Link) Get “My …

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