Nike's Win, Pepsi's Fail, and Pinkwashing on LinkedIn: Purpose-Driven Marketing

Voice Marketing with Emily Binder

Το περιεχόμενο παρέχεται από το Emily Binder. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Emily Binder ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

27d ago 6:46

MP3•Αρχική οθόνη επεισοδίου

82% of consumers say they want to buy from brands with values that align with their own (RetailBrew, 2022). I discuss what makes purpose-driven marketing work or fall flat.

Topics:

(00:00) Introduction to Purpose-Driven Marketing

(1:22) Success of Nike's 30th anniversary "Just Do It" campaign, ft Colin Kaepernick, boldly aligned with Black Lives Matter movement

-“Believe in something. Even if it means sacrificing everything,” re: national anthem protest against police brutality arguably cost him his NFL career." -Forbes

-Impact on sales and cultural spotlight for Nike ($15 billion US market)

-Related Masters in Business podcast: Scott Galloway called Kaepernick ad the best brand move of 2018.

(3:30) Failure of Kendall Jenner Pepsi Ad

(05:12) Brands and Gender Activism

-Pinkwashing

-Importance of pay equity

(06:15) Environmental and social alignment (Meatless Mondays)

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