Market to One Person, Not a Crowd

Voice Marketing with Emily Binder

Το περιεχόμενο παρέχεται από το Emily Binder. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Emily Binder ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

3M ago 10:27

MP3•Αρχική οθόνη επεισοδίου

Are you marketing to a generic blurry face or to 47 year-old Charlie living in Seattle? "In 2023, global ad spending of traditional media, when compared to the previous year, declined by 4%, totaling $266 billion. Magna cites economic uncertainty as one reason for the drop-off. On the other hand, in 2023, the ad spending for digital “pure-play” reached $587 billion, a year-over-year increase of 10.5%. The increase in ecommerce and retail media were instrumental in the growth. Globally, 69% of ad spending are allocated to digital media." -Magna

Traditional vs. digital advertising is instructive for modern (unpaid) content strategy.

Explore the evolving landscape of advertising, highlighting the decline of traditional TV ads in favor of targeted digital and social media advertising. Understand the shift in consumer behavior, the significance of influencer marketing, and the importance of creating content tailored for specific audiences. Get practical tips on marketing efficiency and brand management.

Topics:

(0:00) Introduction: pitfalls of broad advertising

(0:17) The shift from TV to digital advertising

(1:00) The power of influencers over traditional ads

(1:22) Anecdote: the annoyance of repetitive ads (inspo for this episode, thank you Land Rover Defender)

(2:25) The importance of targeted advertising

(4:50) Consumers love control (e.g. the success of Uber)

(9:27) Effective content marketing strategies

(10:34) Conclusion: market to your most specific audience