The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply w ...
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With such countless organizations succumbing to cybercriminals attacks, organizations should go the additional mile to get internal and external web applications. Numerous organizations feel that vulnerability examines are sufficient for finding security failings in a web application. While vulnerability scans can feature known shortcomings, web application penetration testing shows you how well they would hold up in a true attack by unapproved or unauthorized clients.
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In this detailed episode, Sydney Hamroff, the strategy and insights manager at Tony's Chocolonely, shares invaluable insights into the brand's journey from a mission-driven startup to a major player in the retail space. From starting in niche natural channels to scaling up to national distribution with giants like Walmart, Sydney unpacks the strate…
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How this former Spotify exec uses data & consumer behavior to scale this subscription business. On the latest episode of the Omnichannel Marketer, I spoke with David Cutler, VP of Product & Design at Cook Unity. David started his career consulting with major CPG brands, helping them interpret big data sets to create better segmentation and advertis…
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Retail & eCom, the one-two punch for evolving an entrenched category. On the latest episode of the Omnichannel Marketer, I spoke with Lisa Bubbers, Chief Marketing and Brand Officer at Studs. Studs is a new entrant in the ear piercing category – positioning itself as a piercing company instead of an earring brand. In contrast to Claire’s or the mal…
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Without brand, growth and performance marketing are just flashes in the pan. In the wake of iOS 14 privacy changes & rising CACs, we’re no longer in an era where growth at all costs is a viable strategy anymore. I recently had the pleasure of speaking with Foujan Volk, the VP of Brand & Marketing at Parachute Home. She was the first marketing hire …
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Meet your customer where they want to shop. On the latest episode of the Omnichannel Marketer, I had the pleasure of talking with Sarah McNamara, Executive Vice President & General Manager at Peter Thomas Roth Clinical Skin Care and Naturally Serious Skin. Sarah is a beauty industry veteran, having worked at Unilever, L’Oreal, and grew her own beau…
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In this episode, we meet Chad Wilson, Head of Marketing at Olipop. Olipop is a better-for-you soda brand on a mission to make the world healthier and happier. In this episode, we discussed growth into retail, structuring marketing teams, understanding the customer journey, and staying close to consumers. Topics covered Brand awareness and brand…
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In this episode, we meet Preston Rutherford, Co-Founder of Chubbies. Chubbies was born in 2011 in San Francisco, they create men's shorts that aim to make every day feel like Friday at 5pm, bringing that chill vibe and good times to their audience. In this episode, we discussed omnichannel business, key lessons learned, and strategies for supportin…
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In this episode, we meet Chris Hobson, President and CEO of Rare Beauty Brands. Rare Beauty scales challenger brands with expertise in innovation, marketing, and infrastructure across various channels. In this episode, we discussed retail, e-commerce, direct-to-consumer channels, and how to build and scale an omnichannel brand in the beauty industr…
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In this episode, we meet Nadya Okamoto, Co-Founder of August. August is a brand revolutionizing period care with their sustainable, transparent, bold and inclusive approach on period products. In this episode, we discussed category disruption, influencer marketing, and evolving from DTC to omnichannel. Topics covered Consumer experience Product d…
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Category Disruption and Evolving from DTC to Retail with Gabi Lewis, Co-Founder of Magic Spoon
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In this episode, we meet Gabi Lewis, founder and CEO of Magic Spoon Magic Spoon is a better-for-you cereal brand that is designed to taste like your favorite childhood cereals but low in sugar and high in protein. In this episode, we discussed category disruption, influencer marketing, and evolving from DTC to omnichannel. Topics covered Category D…
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In this episode, we meet Benjamin Witte from Recess. Recess is a relaxation drink. Recess is spearheading the category, like how RedBull started the energy drink category. Category creation, evolving from digitally native to retail, the DTC & omnichannel flywheel, and the trade-offs with DTC and retail. Topics covered Category creation Brand buildi…
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In this episode, we meet Steven Borrelli, the CEO and founder CUTS Clothing. CUTS is a clothing brand built for the sport of business. It started with t-shirts designed for the work setting and has since expanded to polos, pants, and jackets, and recently started a women's line. In this episode, Steven shares the lessons he learned from launching a…
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In this episode, we meet Colm Mackin, from Act+Acre Act+Acre is a women’s scalp care brand. In this episode, Colm shares a deep dive into how to have a successful launch in Sephora. Topics covered Scalp health Customer education Product Effectiveness Retail distribution Influencer marketing Focus Takeaways Scalp care (and other medical) products re…
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In this episode, we meet Eli Weiss. Eli ran Customer Experience at Olipop and Jones Road and recently joined Yoto, as VP of Retention and Advocacy. In this episode, we shares his perspective on how to deliver an amazing customer experience in an omnichannel setting. Topics covered Omnichannel vs. DTC experience Olipop and Jone’s Road’s omnichannel …
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From Ecommerce to Omnichannel Expansion and the Value of TV Ads with Jacob Zuppke, CEO of Whisker
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In this episode, we meet Jacob Zuppke, CEO of Whisper. Whisker is the maker of high-end pet products that replace house chores. Its flagship product is the Litter Robot, the #1 self-cleaning litter box for cats. In this episode, we discussed transitioning from DTC to a genuine omnichannel brand and the power of TV commercials. Topics covered Catego…
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Meet Leslie Danford, the founder of Vitaminis. Vitaminis are nutritious, portable drink shots created to support healthy lifestyles. In this episode, Leslie talks about scaling from DTC to Omnichannel and how to bridge the gap btw offline and online. Topics Direct-to-consumer launch Omnichannel distribution Launching retail and Amazon Bridging …
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Strategies for Building a Seamless Omnichannel Brand ft. Minesh Patel of Eczema Honey & Nigel Thomas of Alpha Inbound
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Meet Minesh Patel, CEO of Eczema Honey and Nigel Thomas, CEO of Alpha Inbound Eczema Honey is a skincare solution brand for people suffering eczema and sensitive skin. Alpha inbound is a digital marketing agency that specializes in health & wellness brands. In this episode, we dive into the relationship between brands and agencies, pitching to Walm…
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Meet Arjan Singh, the co-founder of Jolie. Jolie is a beauty and wellness brand dedicated to enhancing skin, hair, and overall well-being by ensuring the purity of shower water. In this episode, Arjan talks about Jolie’s brand story, the idea behind it & ways Jolie has conquered in its industry in less than 2 years. Topics Brand story of Jolie Co-f…
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Diving into Buyer Psychology and Wholesale Distribution for Health & Wellness with Kai Lim from Reprise Health
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Meet Kai Lim the co-founder of Reprise Health. Reprise Health is taking Traditional Chinese Medicine and bringing it to the masses in a gummy form. In this episode, Kai dishes on DTC website quizzes, consumer psychology, Amazon, and growing wholesale with acupuncturists. Topics Innovations in traditional categories Audience discovery Channel select…
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Bridging the Data Gap: Tracking Customer Behavior Across Channels with Chris Jane from Proper Good
24:41
In this episode, we meet Christopher Jane, the CEO and Co-founder of Proper Good. Proper Good is a better-for-you meal brand that provides better quality low cost ready meals from soups to curries. Chris provides a masterclass in how to create an omnichannel brand experience across DTC & retail and much more. Topics covered Better-for-you category …
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In this episode, we meet Liz Gordon, Vice President at L Catterton. L Catterton is a the worlds largest consumer investment fund with $35B assets under management. Liz dives deep into growth investment, as well as the themes and metrics that drive investment evaluation and valuation, and much more. Topics covered Metrics for evaluating investments …
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In this episode, we meet Melanie Travis, CEO of Andie. Andie is a women’s swimwear brand that has the right suit for any occasion. Melanie goes deep on pop-ups, discussing strategy, tactics, and execution. Topics covered Starting with DTC Pop-up stores Wholesale distribution Lifetime value and scale in wholesale Leveraging data from DTC for retail …
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Influencer Marketing Masterclass on TikTok, Instagram, & Youtube with Lisa Guerrera from EXPERIMENT
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In this episode, we meet Lisa Guerrera, CEO and Co-Founder of EXPERIMENT. EXPERIMENT is a Gen Z focused and sustainable skincare brand that is for the chemistry-curious consumer. Lisa discusses the importance of making products people can connect with and not only making it look good (or postable!), but making sure it delivers results. Topics c…
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In this episode, we meet Adam Bremen, Founder of Can Do. Can Do is a company that makes Keto snacks. Adam highlights his inspirational founder story fueled by his passion for people and a healthy lifestyle. Topics covered Adam’s passion for people, inspiration, and empowerment Keto diet and Healthy lifestyles Adam’s ability to connect to others Ret…
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In this episode, we meet Emma Chozick, Head of Community and Curation at Thingtesting. Thingtesting is a consumer product discovery and review website, i.e Yelp for CPG. Emma highlights the importance of engaging with your brand’s community and establishing connections. Topics covered The importance of identifying who the consumers and stakehol…
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Taking on Big CPG and How to Deal with a Cease and Desist with Dillon Ceglio from Chubby Snacks
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In this episode, we meet Dylan Ceglio CEO of Chubby Snacks. Chubby Snacks is a better-for-you alternative to peanut butter and jelly sandwiches. Dillon shares how he went from a modest upbringing to a digital agency owner to a healthy snack brand founder. Other topics covered in this episode Trademark protection Transitioning from DTC to retail Ret…
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Changing Category Sets, Turning Tik Tok Trends to Products, and Team Culture with Anouck Gotlib from Belgian Boys
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In this episode, we meet Anouck Gotlib, CEO of Belgian Boys. Belgian Boys is a company that sells a variety of breakfast foods and desserts that are made with non-GMO ingredients. Anouck gives some fascinating insight on how her brand has pioneered a new breakfast category and what stands out to customers. Topics covered The importance of visua…
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In this episode, we meet Scout Brisson, CEO of De Soi. De Soi is a non-alcoholic beverage brand made with natural adaptogens. Scout gives a deep dive on what it’s like to create a new category and some of the benefits of being a celebrity-led brand. Topics covered Non-alcohol category New category creation Role of DTC Celebrity brands Liquor vs tra…
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In this episode, we meet Phil Jamison, VP of North American Sales at Beatbox Beverage. Beatbox Beverage is a party punch beverage brand. Party punch is a fruit-flavored non-carbonated alcoholic beverage. Phil shares a masterclass in alcohol distribution and how to build a powerhouse alcohol brand. Topics covered Wine/liquor vs. beer distributions B…
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Wholesale Distribution in Boutiques and Building Community and Loyalty Programs with Menaka Gopinath from Graf Lantz
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In this episode, we meet Menaka Gopinath, president and COO of Graf Lantz. Graf Lantz is a bags and accessories company that uses durable and sustainable materials like wool felt, leather, hemp, and canvas. Menaka shares her insights and perspective on building whole in the boutique channel and building loyalty programs. Other topics covered in thi…
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Driving Customer Engagement and Creating Engaging Customer Experiences with Jess Cervellon from Feastables
30:00
In this episode, we meet Jess Cervellon, Head of Customer Experience at Feastables. Feastables is a better-for-you snack brand from Mr. Beast, the #1 creator on Youtube. Jess shares her perspective on Customer Experience and how she is driving engagement and building community at Feastables. Other topics covered in this episode Creator-led brands Q…
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In this episode, we meet Jamie Roller, Associate Director of Growth Channels at Dr. Squatch Dr. Squatch is a men’s natural personal care brand, best known for its soaps and deodorants. In this episode, Jamie shares a deep dive in how Dr. Squatch, a $100M+ soap brand is approaching and managing the Amazon marketplace channel. Other topics covered in…
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Planogramming, Driving Sell-through, and the Future of Merchandising with Dale Mason from Tooletries
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In this episode, we meet Dale Mason, International Sales Manager at Tooletries. Tooletries makes silicon grooming tools that are stylish, clever, and bespoke. In this episode, we hear went from packing orders in a shed back in Australia to global retail distribution. Other topics covered in this episode The Sales role in a CPG company International…
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Influence Marketing & Market Education for New Categories w/ Vladimir Vukicevic from Better & Better
24:17
In this episode, we meet Vladimir Vukicevic, co-founder and CEO of Better & Better. Better & Better is a vitamin-infused toothpaste designed to remove the need for taking pill vitamin supplements.. Other topics covered in this episode Turning personal pain into a passion project Serial entrepreneurship Role of Amazon in personal care Product differ…
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Defying iOS14 on DTC & Going from No Product to $5M in Sales in 2 Years with Courtney Toll from Nori
24:35
In this episode, we meet Courtney Toll, the founder, and CEO of Nori. Nori in an innovation on the traditional iron that has the form factor of a hair straightener. In this episode, we hear how Nori was born from Courtney’s own pain and went from no product to over $5M in sales in 2 years.. Topics covered: Product innovation Customer pain points De…
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Entrepreneurship, Building Community, And Making Tough Decisions: Insights From WithCo Cocktails Founder Josh Ellis
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In this episode, we meet Josh Ellis, the founder, and CEO of WithCo Cocktails. WithCo Cocktais is a non-alcoholic cocktail mix brand made from fresh juices and botanicals. In this episode, we hear Josh’s journey from selling cars, insurance, and real estate to launching a cocktail mix brand. Other topics covered in this episode Going all in on entr…
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In this episode, we meet Bani Bahari, CEO and co-founder of OffCourt an athletic deodorant brand. OffCourt is a performance body spray focused on those who love the active lifestyle. We will learn how Offcourt started launched with an Amazon and wholesale combination. Other topics covered in this episode Efficient growth Wholesale distribution in t…
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In this episode, we meet Alison Cayne, the founder, and CEO of Haven’s Kitchen. Haven’s Kitchen is a fresh sauce brand with sustainable squeezable pouch packaging. In this episode, we hear Alison’s journey from starting a cooking school to launching CPG brand. Other topics covered in this episode The Expo West trade show Distributing fresh vs. shel…
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What it Means to be an Omnichannel Brand with Melissa Minkow, Director of Retail Strategy at CI&T
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In this episode, we meet Melissa Minkow, Director of Retail Strategy at CI&T Melissa got started at Target and spent a combined eight years in consumer research roles at Gartner and CI&T. She is also a RetailWire BrainTrust Expert and RETHINK Retail Top 100 Influencer She will deep dive into what it means to be an Omnichannel brand in 2023. . Other…
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In this episode, we meet Kun Yang, co-founder, and CEO of Pricklee. Pricklee is a hydration beverage made from the prickly pear cactus.. In this episode, we learn how Kun and his co-founders went from being healthcare workers to launching a hip beverage brand that is launching in Sprouts nationwide. Other topics covered in this episode Developing p…
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Making Wellness Accessible to Everyone: An Interview with Angie Tebbe, Founder of Rae Wellness
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In this episode, we meet Angie Tebbe, the founder, and CEO of Rae Wellness. Rae Wellness is womens supplement brand focused on accessibility. In this episode, we hear about Angie’s 13 years of experience at Target and how she married that with her upbringing to launch Rae Wellness Other topics covered in this episode Knowing your strengths and weak…
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In this episode, we meet Yannis Varellas, the founder and CEO of OLYRA organic breakfast biscuits. We will learn how Yannis Varellas combined his family business which has been operating for five generations in Greece, with his science background to launch OLYRA. Other topics covered in this episode Going retail first, DTC second Having great custo…
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In this episode, we meet Michael Wieder, co-founder of Lalo. Lola is a baby brand for modern parents. It was conceived to alleviate the overwhelm of shopping for baby products and to celebrate milestones and memories of being a parent. We will learn how Michael and the Lalo team are obsessed with customer experience and how they leveraged their DTC…
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In this episode, we meet Namik Soltan, the founder and CEO of GNGR Labs, a health shot brand with a modern approach to ancient remedies. We will learn how Namik Soltan persevered after failing at two startups and eventually built a successful brand with GNGR. Other topics covered in this episode Direct sales distribution Regional growth strategy Ge…
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In this episode, we meet Brooke Harris, founder of Goodmylk. Goodmylk is plant-based milk with all the goodness of homemade qualities with clean ingredients. We will learn how Brooke Harris`s personal health issues and passion for making homemade products led to building the GoodMylk brand. Other topics covered in this episode Plant-based products …
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In this episode, we meet Hasan Hasmani, founder, and CEO at Underdog Games. Underdog Games creates family board games, most notably the “Trekking” game series including Trekking the National Parks, Trekking Through History, and HerStory. Hasan shares the founding story of the business and the road to $5M in annual sales. Topics covered in this epis…
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Breanna Atkinson from Kokada on Getting Started in the Natural Food Channel and Amazon's Role in Discovery
25:14
In this episode, we meet Breanna Atkinson, founder, and CEO of Kokada. Kokada is a coconut spread that is sugar-, nut-, and gluten-free. We will learn how Breanna Atkinson co-founded Kokada during COVID and hear her journey from farmers' markets and co-ops to Amazon and larger retailers.. Other topics covered in this episode How kitchen experiments…
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In this episode, we meet Matt Mullenax, the founder, and CEO at Huron. Huron is a men’s skincare brand. Matt shares how his own personal experience with experience with skincare led him to found Huron and fuels his passion and drive as a founder. Topics covered in this episode The value of being human and telling relatable stories Immediate feedbac…
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In this episode, we meet Cedar Carter, CEO of the Good Patch and Lauren Farraye, head of Ecommerce & Digital at The Good Patch . The Good Patch is a plant and hemp-based wellness patch experiencing triple-digit growth and available in 10,000 retail locations. Topics covered in this episode Organic retail first expansion What an Omnichannel strategy…
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In this episode, we meet Ronak Shah, the founder, and CEO at Obvi. Obvi is a flavored collagen supplement brand doing ~$15M in annual revenue. We will hear how Ronak went from being an accountant to a marketing agency owner and CEO of a hot CPG brand. As well as how he is gearing up for a big launch in Walmart this summer. Other topics covered in t…
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