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Taking on Big CPG and How to Deal with a Cease and Desist with Dillon Ceglio from Chubby Snacks
Manage episode 366028270 series 3446717
Το περιεχόμενο παρέχεται από το Kait Stephens. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Kait Stephens ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode, we meet Dylan Ceglio CEO of Chubby Snacks.
Chubby Snacks is a better-for-you alternative to peanut butter and jelly sandwiches.
Dillon shares how he went from a modest upbringing to a digital agency owner to a healthy snack brand founder.
Other topics covered in this episode
- Trademark protection
- Transitioning from DTC to retail
- Retail distribution
- Digital Marketing for retail
Key Takeaways
- Don’t reinvent the wheel with business models that work
- KeHE and UNFI are key distributor relationships in the retail distribution model
- Tradeshows are a great way to get in front of retail buyers
- Geotargeting is key to retail digital marketing campaigns
- Put 80% of your efforts into 20% of your stores where its key to move the needle
Please let us know your thoughts about the episode!
Where to find Dillon Ceglio:
Linkedin: https://www.linkedin.com/in/dillon-ceglio/
Website: https://www.chubbysnacks.co/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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