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Planogramming, Driving Sell-through, and the Future of Merchandising with Dale Mason from Tooletries
Manage episode 362853462 series 3446717
Το περιεχόμενο παρέχεται από το Kait Stephens. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Kait Stephens ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode, we meet Dale Mason, International Sales Manager at Tooletries.
Tooletries makes silicon grooming tools that are stylish, clever, and bespoke.
In this episode, we hear went from packing orders in a shed back in Australia to global retail distribution.
Other topics covered in this episode
- The Sales role in a CPG company
- International sales distribution
- Individual retailer sales strategy
- Role of packaging in sales
- Merchandising
Key Takeaways
- Men’s grooming is a $9.5B market
- A big component of retail success is finding win-win positions in the planogram
- Turn retail success into case studies for selling future partners and improving placement
- Packaging design can play a part of the retail sell-through strategy
- Merchandising needs to evolve cardboard displays to touch screens to truly drive in-store engagement
Please let us know your thoughts about the episode!
Where to find Dale Mason:
Linkedin: https://www.linkedin.com/in/dale-mason-4ba76059/
Website: https://tooletries.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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