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Diving into Buyer Psychology and Wholesale Distribution for Health & Wellness with Kai Lim from Reprise Health
Manage episode 375762479 series 3446717
Το περιεχόμενο παρέχεται από το Kait Stephens. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Kait Stephens ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Meet Kai Lim the co-founder of Reprise Health.
Reprise Health is taking Traditional Chinese Medicine and bringing it to the masses in a gummy form.
In this episode, Kai dishes on DTC website quizzes, consumer psychology, Amazon, and growing wholesale with acupuncturists.
Topics
- Innovations in traditional categories
- Audience discovery
- Channel selection
- Wholesale distribution
- Amazon channel
- Building Trust with consumer
- Offline to online connection
- Retail vs. DTC packaging
Takeaways
- Quizzes are a great way to collect email addresses and provide personalized recommendations.
- A new form factor can breathe life into old categories
- DTC is a quick way to launch and learn more about your customer
- Wholesale partners are different across categories
- Amazon can be an early channel when you see demand and low competition
- In the wellness space, relationships with healthcare professionals can be a strong credibility signal
- QR codes can connect your offline and online presence and provide further education and information, which is critical with new categories.
- In retail, packing and price points must be adjusted to optimize communication and ease of purchase.
Please let us know your thoughts about the episode!
Where to find Kai Lim:
Linkedin: https://www.linkedin.com/in/kai-lim-946021ba/
Website: https://reprisehealth.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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