Unlocking the Secrets of Roku City with Roku's Chris Faulds

YourTechReport

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20d ago 14:01

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Dive into the captivating world of Roku City, the creative background on the Roku platform that has become a cultural phenomenon with its cult following and intriguing Easter eggs. In this episode of "YourTechReport," we chat with Chris Faulds and explore the groundbreaking partnership between Roku and McDonald's, marking the first branded presence in Roku City. Discover how this collaboration is transforming the advertising landscape on the Roku platform, allowing users to interact with ads and even place orders through the Make Delivery app.

Join our expert hosts as they discuss the positive user response and the growing interest from other brands in advertising on Roku City. We'll also delve into the increasing adoption of Roku in the Canadian market, which is quickly catching up to the US in terms of popularity and potential for brand engagement.

Learn about the innovative strategies that are making Roku City a hotspot for interactive advertising and how McDonald's is leading the charge. This episode is packed with insights and trends that are shaping the digital advertising world.

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