516. CEO of Gym Launch & Prestige Labs Cale Owen on Paying Down the Ignorance Tax, Lessons From Working with The Hormozi's, A Step By Step Organic Content Playbook, and More

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

We recently had the CEO of Gym Launch, Prestige Labs, and Gymowners.com Cale Owen speak inside of our IFCA community and we had to share this conversation with you on the podcast today!

Cale has an incredible story he shares about his early days as a baseball player and gym owner. He became a client of Gym Launch back in 2017, joined the sales team, and was promoted to CEO with so many lessons in between.

He's now building a personal brand along with running 3 companies and he shares his philosophy on marketing and sales as it relates to your product, building a personal brand, the reality of constant difficulty, and more!

Time Stamps:

(2:18) Gym Launch Success

(2:45) Cale’s Story

(5:21) Ignorant Tax

(9:31) Obesity Rates Increasing

(11:20) How Marketing And Sales Improves Your Product

(14:40) Never Assume In Relationships

(16:15) Building A Personal Brand

(19:35) Cale’s Organic Content Playbook

(23:35) Questioning Your Beliefs

(26:05) Top 3 Lessons From Alex and Leila

(29:30) The Reality of Constant Difficulty

(33:15) 5 Core Areas of Business

(37:06) Knowing When It’s Time For Paid Traffic

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