Covering The Olympics | Stats + Stories Episode 343 Stats + Stories podcast

Το περιεχόμενο παρέχεται από το Stats + Stories and The Stats + Stories Team. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Stats + Stories and The Stats + Stories Team ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

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Covering the Olympics | Stats + Stories Episode 343

9h ago 30:17

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MP3•Αρχική οθόνη επεισοδίου

Bo Li, is an associate professor in Sport Leadership and Management department. He teaches sport administration, sport marketing and sport public relations. His research has been mainly focused on sport digital media and branding. He has previously co-edited the book Sport and the Pandemic: Perspectives on Covid-19’s Impact on the Sport Industry, Sport Administration, and Governance and Administration of Global Sport Business. His research interests lie in the intersection of digital media, mass media, branding, and consumer behaviors. Specifically, my scholarship aims to advance our understanding of how various forms of media are used to connect with customers at different levels. He has authored over 40 peer-reviewed academic manuscripts. His works have been published in leading academic journals including Sport Management Review, Communication & Sport, Journal of Media, Culture, and Society, International Journal of Sport Marketing and Sponsorship, International Journal of Sport Communication, Sport Marketing Quarterly, International Journal of Sport Finance and Journal of Sport Media. (9/18/2024)

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