MGMA Insights: Stewart Gandolf on the Keys to Successfully Market Your Medical Practice

MGMA Podcasts

In this episode of the MGMA Insights Podcast, host Daniel Williams welcomes guest Stewart Gandolf, CEO at Healthcare Success. Gandolf shares his extensive experience in healthcare marketing, dating back to the 1990s when he started teaching private practice doctors about effective marketing strategies. During the conversation, Gandolf provides an overview of the six basic levers of marketing strategies for medical practices, including traditional advertising, branding, digital marketing, patient experience, doctor referral building, and public relations.

In the face of healthcare consumerism and increased competition, it's crucial for medical practices to adapt their marketing approach to protect and grow their patient base. According to Gandolf, this adaptation should consider the following strategies:

1. Focus on the patient experience: Prioritize providing an exceptional patient experience, from the initial contact to post-visit follow-up. This can help build loyalty and encourage word-of-mouth referrals.

2. Leverage digital marketing: Invest in a comprehensive digital marketing strategy that includes search engine optimization, paid advertising, social media, and reputation management. This can help you reach and engage with potential patients online.

3. Differentiate your practice: Identify what makes your practice unique and highlight those differentiators in your marketing. This can help you stand out from the competition and attract the right patients.

4. Protect your existing patient base: Implement strategies to retain current patients, such as email marketing, loyalty programs, and personalized outreach. This can help you maintain and grow your market share.

5. Continuously adapt and innovate: Monitor industry trends and your competitors' activities, and be willing to adjust your marketing approach as needed. Staying agile and responsive can help you stay ahead of the curve.

Resources Mentioned
- Healthcare Success

MGMA Resources:

• MGMA Stat
• Ask an Advisor
• MGMA Membership
• MGMA Consulting

We Want to Hear From You:
Let us know if there's a topic you want us to cover, an expert you would like us to interview, or if you'd like to appear on an MGMA podcast. Email us at:

Daniel Williams: [e-mail]

Ryan Reaves: [e-mail]

Colleen Luckett: [e-mail]

Thank you for tuning in to the MGMA Podcast Network. Please subscribe and leave us a review. See you next time!

CareCredit
Are your patients concerned about out-of-pocket costs? Is your practice looking for a way to help address those concerns and improve the patient experience? Then, you may want to consider offering the CareCredit credit card as a payment option. For over thirty-five years, CareCredit, a Synchrony solution, has been offering patients a way to pay for health and wellness expenses not covered by insurance. CareCredit can seamlessly integrate with your business and offer a valuable financing option for your patients so they can pay for services or products over time to help fit their budget. To learn more about how CareCredit works for you and your patients, visit www.carecredit.com/mgmapodcast.

NextGen
Looking to transform your healthcare practice with AI? NextGen Healthcare is leading the way by leveraging artificial intelligence. It is helping practices improve efficiency, streamline workflows, and enhance patient outcomes. From predictive analytics to automating routine tasks, NextGen Healthcare's AI solutions are revolutionizing the delivery of care. Don't miss out on the future of healthcare innovation. Visit https://www.nextgen.com/ today to learn how NextGen Healthcare can help you drive efficiency and elevate patient care.