Episode #120: Built With Love – Your Marketing

Finding Your Groove With Kathleen Thompson

We don’t usually speak of marketing and love in the same room, never mind the same sentence. Yet, what if that’s what it was like, for both parties? Well, it’s not only possible, but will someday what makes the difference between success and failure. On this episode we talk about how it’s done.

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On This Episode

Rhythm of Life – Little Women and You
Random Riffs – Find a Break in the Traffic
Feature Segment – Built With Love – Your Marketing

Today’s Quote

Here’s my whole marketing idea: treat people the way you want to be treated. –Garth Brooks

Rhythm of Life – Little Women and You

I just saw the trailer for the soon-to-be released new version of movie Little Women. That same day there was an article in the Smithsonian Magazine with this as the title: “The new Little Women may finally do justice to its most controversial character.”

Amy.

She’s got a lot to not like. And yet, her biggest flaw seems to be that she’s ambitious. Unfortunately, women are often criticized for being ambitious, as if that’s a bad thing.

Now people who try to win at the expense of everyone else, and throw them under the bus are selfish. That’s not the same as ambitious. It’s time to change our thinking from shaming women for their ambition to embracing it. Especially when success leads to more success.

It’s also time for us to stop shaming ourselves.

No one wins when we make ourselves small. No one. The world needs more people willing to live big. Live bold. Be ambitious. Even women.

Random Riffs – Find a Break in the Traffic

On Episode 115, I talked about a traffic jam in most unlikely place – Mount Everest. This year was one of most deadly climbing seasons ever, and there was a photo of a huge line of people waiting to get to the summit. Many said that Nepal should restrict climbing in some way.

Listen to the episode to hear that happened, and what we can learn from it.

Feature Segment: Built With Love – Your Marketing

It’s right on the cover of Seth Godin’s latest book – This is Marketing: “You can’t be seen until you learn to see.” And Seth starts to talk about the revolution that is going on right now.

The mass market has become splintered with the advent of the internet. It’s clearly seen with the arts group I’m a part of, and with popular shows on television. We can’t just put an ad in the newspaper any more. And Game of Thrones, the highest rated show in quite a while, had only about 5% of the US population watching it, which is significantly less than many other popular shows.

The same thing is happening with books, movies, music, and food. Pretty much everything. Splinters are happening while we watch.

So…what’s the alternative? Now you can treat people – like people!!! You can market with love.

Marketing with Love means put others’ best interests at the forefront. If we have something that can help them solve a problem we know they have, you have to tell them about it. Start a conversation. Not force down their throats like cod liver oil.

When this happens, it’s magic. Marketing becomes a joy to both parties, as opposed to a numbers game.

What does marketing with love look like?

1. Care
2. Listen
3. Empathy
4. Permission
5. Trust
6. Patience

That’s what it takes to build marketing with love. After all, you’re building a relationship. The same principles hold true.

As Seth says, when you do this well, you have the opportunity to bring work you care about to people eager to engage with it, pay you for it, and talk about it. What could be better than that?

Your work matters. Marketing matters. Build it with love.

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Your work matters enough to market it with love.
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115 – Built With Love
116 – What is Love?
117 – Your Team
118 – Your Culture
119 – Your Product

The post Episode #120: Built With Love – Your Marketing first appeared on Kathleen Ann Thompson.