CX For CXOs: Customer Experience, MarTech And Digital Truths podcast

#Tech #MBA #Business #Marketing #Namrata Balwani

35:10

Hilde Mosse comes from one of the wealthiest families in Berlin and stands to inherit an enormous fortune. But she longs for something more meaningful than the luxurious lifestyle her family provides. So Hilde decides to pursue her dream of becoming a doctor. As the Nazis take power in Germany and the Mosse family is forced to flee, Dr. Hilde Mosse lands in New York having nearly lost everything.. She finds her calling treating the mental health of Black youth – and the symptoms of a racist system. In addition to photographs, school records, and correspondence spanning Hilde Mosse’s entire lifetime, the Mosse Family Collection in the LBI Archives includes the diaries she kept between 1928 and 1934, from the ages of 16-22. Hilde’s papers are just part of the extensive holdings related to the Mosse Family at LBI. Learn more at lbi.org/hilde . Exile is a production of the Leo Baeck Institute, New York and Antica Productions. It’s narrated by Mandy Patinkin. This episode was written by Lauren Armstrong-Carter. Our executive producers are Laura Regehr, Rami Tzabar, Stuart Coxe, and Bernie Blum. Our producer is Emily Morantz. Research and translation by Isabella Kempf. Voice acting by Hannah Gelman. Sound design and audio mix by Philip Wilson. Theme music by Oliver Wickham. Please consider supporting the work of the Leo Baeck Institute with a tax-deductible contribution by visiting lbi.org/exile2025 . The entire team at Antica Productions and Leo Baeck Institute is deeply saddened by the passing of our Executive Producer, Bernie Blum. We would not have been able to tell these stories without Bernie's generous support. Bernie was also President Emeritus of LBI and Exile would not exist without his energetic and visionary leadership. We extend our condolences to his entire family. May his memory be a blessing. This episode of Exile is made possible in part by a grant from the Conference on Jewish Material Claims Against Germany, which is supported by the German Federal Ministry of Finance and the Foundation Remembrance, Responsibility and Future.…

CX For CXOs: Customer Experience, MarTech and Digital Truths

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From digital transformation to customer experience to MarTech, marketing is increasingly complex with data and technology at the centre. But it is still about human experience and brand experience. There’s an infinite number of ways that brands interact with customers today and thousands of tools to enable better CX. How do you as a CXO keep track of all that’s going on? That’s where I come in. I am Namrata Balwani, a Digital and Customer Experience Consultant, with a 20-year career & leadership roles in marketing and digital. In this weekly show, I talk about emerging themes and practical solutions around CX. If you are drowning in information, this show can help you distill a lot of the noise into what’s real. I also speak to leaders in the industry for their perspectives and vision of the future. That’s not all! Each episode also covers one piece of marketing and tech industry news and one interesting tool or technology. Get all the information on episodes at www.cxforcxos.com Do subscribe!

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CX For CXOs: Customer Experience, MarTech and Digital Truths

updated πριν 4 χρόνια

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#Tech #MBA #Business #Marketing #Namrata Balwani

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CX For CXOs: Customer Experience, MarTech and Digital Truths

1
4: AI and ML in Marketing - Myths and Facts 24:11

πριν 4 years24:11

24:11

Have you been thinking about AI and ML in Marketing? Then this is the episode for you. I talk about the basics, what are the differences in AI and ML, some myths, some facts such as what are the real applications in marketing and read a few lines of an essay written by an AI language generator! I also talk about some news in the area of Headless Commerce solutions and about a chatbot tool, Landbot. And if you are listening from India, you can get my 20 Questions to kickstart your evaluation of MarTech tools for your business. All you need to do is answer the MMA India MarTech Survey. Get the survey link in the show notes at www.cxforcxos.com .…

CX For CXOs: Customer Experience, MarTech and Digital Truths

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3. The "Messy Middle" of Purchase Decisions 14:36

πριν 5 years14:36

14:36

Last week Google released a report called "Decoding Decisions: Making Sense of the Messy Middle". It's about understanding the complexities of the customer journey, studying purchase decision behaviour across 31 categories, at a time when e-commerce is growing as a result of COVID-19. If you didn’t read the 100 page report, worry not! I did and that’s what I am going to summarize in this episode. I will also tell you about the Chief Marketer pre and post-covid survey of Marketers and how you can understand what's in a competitor’s tech stack. Catch all the show notes at www.cxforcxos.com…

CX For CXOs: Customer Experience, MarTech and Digital Truths

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2. C For Transformation 13:59

πριν 5 years13:59

13:59

You must have seen that meme: Who led the digital transformation of your company – CEO – CTO – Covid19. Well, there’s an important C that’s missing and that’s what I am talking about in this episode. If your organisation has people operating in silos or if you do not instill digital fluency in all departments, any transformation exercise is not going to achieve success. That’s why it’s important to acknowledge that C. You can’t simply hire a Head of Digital Transformation and expect miracles. I also leave you with one interesting piece of news and one interesting tool for better Customer Experience management. Catch all the show notes at www.cxforcxos.com…

CX For CXOs: Customer Experience, MarTech and Digital Truths

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1. Introducing the CX For CXOs Show 1:17

πριν 5 years1:17