How the Major League Baseball connected the dots between the fan experience and the employee experience

Culture First with Damon Klotz

For years Major League Baseball has measured everything related to the game. From the data that individual teams use for onfield performance to the analytics they use to tailor the brand and gameday experience for the fans.

Brand is a promise to the customer, culture is how you deliver on that promise. In this episode, you’ll hear how Major League Baseball started their journey to create a culture of feedback and analyze the data that most closely impact their employees to deliver that world-class brand experience.

The guest for this episode is Kiera Connerty, Director of Talent Management at Major League Baseball. Kiera is a graduate of West Point and former Captain in the United States Army. After leaving the Army, she joined the NBA’s People and Talent team before joining Major League Baseball in 2019.

This episode is a rare chance to go behind the scenes to learn what it takes to run one of the most recognizable sports brands globally and the journey they’ve been on to put culture first.

You can hear more from Kiera at this year's Culture First Americas conference: https://culturefirstglobal.cultureamp.com/events/details/culture-amp-events-culture-amp-events-presents-culture-first-americas/

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