Robert Glazer on How Partnership Marketing Creates a BIG Competitive Advantage

CEO Coaching International Podcast

Το περιεχόμενο παρέχεται από το Mark Moses and Steve Sanduski. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Mark Moses and Steve Sanduski ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

4M ago 30:08

MP3•Αρχική οθόνη επεισοδίου

Guest: Robert Glazer, the Founder and Chairman of the Board of global partner marketing agency Acceleration Partners. Robert is also a serial entrepreneur, an award-winning executive, a bestselling author, a keynote speaker, and the host of The Elevate Podcast.

Overview: Effective marketing is a constantly moving target. Today's hot engagement strategy will be copycatted by all of your competition tomorrow. "Old-fashioned" media like print and radio get rediscovered on the cheap ... until everyone else rediscovers them and drives up the cost of ad buys. In order to maintain a competitive marketing advantage, CEOs need to start looking for synergies and partnerships that can boost your brand's awareness, strengthen your appeal to niche customers, and Make BIG Happen.

On today's show, Robert Glazer discusses how partnership marketing works, action steps that CEOs can take to augment their current marketing strategies, and some of Robert's key learnings from building a fast-growing company.

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#Business #Leadership #Sales #Mark Moses #Steve Sanduski #Coaching #Marketing #Entrepreneur #CEO #IT Management