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How To Improve Your Care Home's PR and Marketing - A Special Podcast
Manage episode 372083175 series 2828418
Το περιεχόμενο παρέχεται από το Care Home Management. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Care Home Management ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Care homes are always being encouraged to tell their positive stories.
You can only do this if you are on top of your PR and marketing. You need to know what to say and how to say it to different audiences across different media and marketing channels.
In our latest industry-leading podcast our experts discuss:
- Why care homes should focus on their positive human interest stories
- How to get the best value from any marketing and PR budget
- How video can bring any care home storytelling to life.
- Why positive marketing can be crucial in boosting a care home's reputation locally
- Finding and using good news stories from residents and their families.
There is even some great advice to get your care home on local TV to share stories of great care.
Join our experts; York Woodford-Smith, from Five On A Bike; Adam James, from Springup PR and Colette Lowe from Chew PR.
Podcast hosted by Steve Hemsley and sponsored by soft skills training consultancy Hendrix Training.
Care Home Management is the UK's leading media brand for care home providers and managers.
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