EP 390 | Market Better with Vanessa McQuad

Business of Design ® | Interior Designers, Decorators, Architects & Landscapers

Το περιεχόμενο παρέχεται από το Kimberley Seldon. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Kimberley Seldon ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

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Yes, it is possible to generate high quality leads that convert to sales. By carefully tracking your return on investment and working in tandem with your marketing partner, you can see real results. Start by knowing the key questions you should be asking any marketing partner.

In this episode we learn:
- marketing that’s generic doesn’t work, find a unique position
- know your qualification rate, closing rate, average sale, and gross margin
- niche down to create a specific goal for your marketing professional
- tie every lead to its exact source and know how much revenue each lead has generated
- understand how you rank relative to your peers in the industry when it comes to marketing spend, ROI, and overall growth performance
- know the questions you need to ask any marketing partner.

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
businessofdesign.com/?ref=2&campaign=podcast

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