))
Reaching Voters with Programmatic Media Buying: Strategies by IQM
Manage episode 342564562 series 3292720
Το περιεχόμενο παρέχεται από το AlikeAudience. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον AlikeAudience ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In the ninth episode of AdTech | AlikeAudience, Dhimant Bhundia, Head of Product at IQM Corporation, a political-first programmatic media buyer platform, discusses Political Advertising with the Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam.
Tune in to get intriguing insights on:
- Unique solutions that programmatic advertising offers political advertisers
- Types of campaigns to reach voters
- Pitfalls that advertisers need to be aware of
- Different strategies to target voters
- The future of data safety in programmatic advertising
Dhimant Bhundia
linkedin.com/in/dhimant
- Head of Product, IQM Corporation
- Worked in product roles for various ad-tech companies and led ad-tech, data, and analytics products
- Leads product management, product development, and marketing teams at IQM Corporation to take the advertising platform to new heights of growth
Bosco Lam
linkedin.com/in/lam-bosco
- Co-founder of AlikeAudience
- Addressability Working Member of iAB Tech Lab
- Expertise in behavioral economics and consumer data
- Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions
Jessica Lam Hill Young
linkedin.com/in/hillyoung
- Brand Strategist for AlikeAudience
- Director of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing technology companies
- Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain
Interested in learning more? Follow AlikeAudience for more on the AdTech industry
- https://www.linkedin.com/company/alikeaudience
- https://www.facebook.com/alikeaudience
- https://twitter.com/alikeaudience
16 επεισόδια
Μοίρασέ το
