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The Future is Multi-Channel Marketing: Nailing your AdOps Strategy During Challenging Times with Sophie Eom, CEO of Adriel
Manage episode 346949364 series 3292720
Το περιεχόμενο παρέχεται από το AlikeAudience. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον AlikeAudience ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In the tenth episode of AdTech | AlikeAudience, Sophie Eom, Co-founder, and CEO of Adriel, a marketing dashboard software for real-time reporting and ad optimization, discusses the future of Multi-channel Marketing with the CSO of AlikeAudience, Elice Lau, and the Director of The Brand Creatives, Jessica Lam.
- Tune in to get intriguing insights on:
- Trends and changes in the Marketing field in 2022
- Environmental, social, and governance (ESG) concerns in marketing
- Possibility of a recession and its effects on the marketing industry
- Optimizing the marketing budget and profiling the right customer
- Need for multi-channel marketing
- How to implement the AdOps strategy
- The three steps of AdOps
- Measurement tools and media mix optimizer
Sophie Soowon Eom
linkedin.com/in/sophiesoowoneom
- Co-founder and CEO, Adriel
- Co-founder and Ex-CEO of Solidware Co., Ltd.
- Skilled in Negotiation, Sales, Team Building, Management, Fundraising, and Start-ups
- Listed in 2017 Forbes Asia 30 Under 30, and was a member of the UN Secretary General’s High Level Panel on Digital Cooperation
- Member of the Presidential Committee on the 4th Industrial Revolution of South Korea since May 2021
Elice Lau
linkedin.com/in/elicelau
- Chief Strategy Officer at AlikeAudience
- Headed several startups in the Ad-tech Industry
- Key stakeholder for the strategies and operations management at AlikeAudience
- Passionate about trusted data augmentation to enable marketers to reach the right customers
Jessica Lam Hill Young
linkedin.com/in/hillyoung
- Brand Strategist for AlikeAudience
- Director of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing technology companies
- Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain
Interested in learning more? Follow AlikeAudience for more on the AdTech industry
- https://www.linkedin.com/company/alikeaudience
- https://www.facebook.com/alikeaudience
- https://twitter.com/alikeaudience
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