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Growth Marketing in AdTech: B2B vs B2C with Jonny Chan
Manage episode 338229883 series 3292720
Το περιεχόμενο παρέχεται από το AlikeAudience. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον AlikeAudience ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In the eighth episode of AdTech | AlikeAudience, hear from ex-Meta Research Lead and current Growth Marketing Manager at Coalition Inc., Jonny Chan, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, on AdTech Growth Marketing in both B2B and B2C landscapes.
Tune in to find insights on:
- What growth marketing is and why it matters
- How B2B and B2C marketing overlaps
- Why building strong communities is key to advertising success
- Strategies to attract B2B and B2C customers, such as demand generation and product-led growth
- Current privacy issues around data collection in the AdTech industry
- How web 3 fits into digital marketing
Jonny Chan
linkedin.com/in/jonnychn/
- Growth Marketing Manager at Coalition Inc.
- Ex-Meta Research Lead
- 12+ years of digital marketing experience focusing on North American markets (US and Canada)
Bosco Lam
linkedin.com/in/lam-bosco
- Co-founder of AlikeAudience
- Addressability Working Member of iAB Tech Lab
- Expertise in behavioral economics and consumer data
- Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions
Jessica Lam Hill Young
linkedin.com/in/hillyoung
- Brand Strategist for AlikeAudience
- Director of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing companies in technology
- Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain
Interested in learning more? Follow AlikeAudience for more on the AdTech industry
- https://www.linkedin.com/company/alikeaudience
- https://www.facebook.com/alikeaudience
- https://twitter.com/alikeaudience
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