Τα καλύτερα Pam Didner podcast (2024)

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226 - ft. Agnes Fotino O'Connell: How To Align Sales and Marketing for Demand Generation Success 20:34

1+ y ago20:34

20:34

Welcome to another episode of B2B Marketing and More with Pam Didner. I haven’t done a lot of episodes lately. That’s because I was busy writing a novel! Yes, I’m writing a novel. I will tell you more little later in a different episode. However, for this episode, I have a special guest for you, Agnes Fotino O’Connell, a Director of Sales Operation…

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225 - Ask the Experts: Better Ways to Innovate, Market and Close the Deal 20:02

2y ago20:02

20:02

A big hello from Raleigh, North Carolina, and welcome to another B2B Marketing & More episode! For this final episode of 2022, I will highlight some episodes I think are especially helpful for my B2B peeps and listeners. So let’s get started! Since I love to travel, I thought I’d take you on a trip with me today. It’s a sales journey, but this incl…

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224 - ft. Chris Carr: Improve Your Digital Marketing with Programmatic Advertising 19:56

2y ago19:56

19:56

Welcome to another episode of B2B Marketing & More with Pam. My guest today is Chris Carr, founder and CEO of the digital marketing agency Farotech. Tune in to learn how to boost content promotion, and improve your digital marketing with programmatic advertising. ------------------ If you want to chat, reach out on any social media channels or emai…

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223 - ft. Tracy Niehaus: 8 Steps to Creating a Solid Account-Based Marketing Strategy 26:39

2y ago26:39

26:39

Welcome, and thank you for listening to B2B Marketing and More with Pam. My guest today is Tracy Niehaus. Tracy is the board member for MPro, Marketing Professionals in MHI Association and MHI for Material Handling Industry Association. She is also a Senior Marketing Director for Vanderlande, a Dutch company with a 75-year history. In this podcast …

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222 - ft. Jeremy Shere - B2B Podcasting: Another Content Marketing Channel for Marketers 16:03

2y ago16:03

16:03

Welcome to another B2B Marketing and More episode. My guest is Jeremy Shere. He is the founder and CEO of Connversa Podcasting and the host of the B2B Content Show. Jeremy is an expert in this field and has been doing podcasting for a long time. Today we talk about the do’s and don’ts of B2B podcasting and how to showcase value add if you want to u…

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221 - ft. Stacey Danheiser: Top B2B Marketing Competencies to Boost Your Career 25:04

2y ago25:04

25:04

A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam. Today I have a special guest. Stacey Danheiser is the founder and CMO of SHAKE Marketing Group and a host for Soar Marketing Society, a community on Mighty Network. So if you are interested in joining, check that out. Stacey has worked with many c…

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220 - SOLO: Confused About ICP and Buyer Persona? Here’s A Crash Course 6:26

2+ y ago6:26

6:26

A big hello from Raleigh, North Carolina. Welcome to another SOLO episode where I answer a common B2B marketing question people always ask during my sessions and workshops. That question is: what is the difference between ICP (Ideal Customer Profile) and Buyer Persona? Then, the next question is when and where to use an ICP and Buyer Persona? In to…

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219 - ft. Christina Del Villar: Communicating Marketing to the C-Suite: From Objectives to ROI 25:49

2+ y ago25:49

25:49

A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam. Christina Del Villar is my guest today. Christina is a B2B marketer, speaker, and author of the Sway book about marketing strategy, revenue and growth. Our topic today is about communicating marketing to the C-Suite. As we all know, marketing tend…

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218 - SOLO: Quick Guide To Emotional Intelligence in the Workplace 9:09

2+ y ago9:09

9:09

A big hello from Raleigh, North Carolina. For this SOLO episode, I want to address an important question, but it’s not something discussed widely. That’s right, today’s question is how to improve your emotional intelligence. In this episode, I will answer questions like: What is emotional intelligence? Why is it important? What can you do to improv…

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217 - SOLO: 4 Tips To Overcome Imposter Syndrome and Boost Your Career 8:27

2+ y ago8:27

8:27

A big hello from Raleigh, North Carolina. In this B2B Marketing and More episode, I want to address an important question – how to overcome imposter syndrome. Growing up, I always wanted to be someone else. It took me a long time to overcome my imposter syndrome. Now I want to share with you what I did so that you can be your unique self with compl…

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216 - ft. AJ Wilcox: Practical Tips for Running LinkedIn Ads 26:06

2+ y ago26:06

26:06

A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing and more with Pam. I have an exceptional guest, AJ Wilcox. AJ specializes in paid ads for LinkedIn. He is a LinkedIn Ads Fanatic, host of The LinkedIn Ads Show, and founder of B2Linked, the Linkedin advertising agency. Here are practical tips for running LinkedIn …

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215 - ft. Robert Rose: The Myth of the Empowered Buyer 19:34

2+ y ago19:34

19:34

Hey, big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing and More with Pam. I have a very good friend joining me, Robert Rose, Chief Strategist of Content Marketing Institute. Robert and I have known each other for at least, I would say, 10 years. Today, we are going to talk about our favorite topic - the B2B buyers.…

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214 - SOLO: How To Navigate the (Not So) Big and Scary Martech Stack 8:55

2+ y ago8:55

8:55

A big hello from Raleigh, North Carolina. In today's episode of B2B Marketing & More, I explain how to set up an efficient and cohesive Martech stack. I'll guide your thinking approach and break down key steps that you can take to tackle this hairy issue. Here's what you need to do to navigate martech stack. ————— If you want to chat, reach out on …

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213 - ft. Erika Heald: How to Build B2B Thought Leadership 25:50

2+ y ago25:50

25:50

Hello, and welcome to another episode of B2B Marketing & More. I have a special guest today: Erika Heald. She's a founder and the lead consultant at Erika Heald Marketing Consulting, where she helps a lot of SaaS startups. Today we talk about B2B thought leadership in the context of B2B marketing specifically. What makes it essential for marketers …

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212 - ft. Janet Driscoll Miller: Data-First Marketing: A Modern Approach to Data-Driven Business 22:55

2+ y ago22:55

22:55

Welcome to another episode, B2B Marketing & More. I have an exceptional guest today: Janet Driscoll Miller. Janet is the author of Data-First Marketing, President and CEO of Marketing Mojo. Today Janet shares data-first marketing tips and how to put data at the beginning of what businesses need to do. Learn more about a modern approach to data-driv…

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211 - SOLO: How to Enable Sales and Marketing Alignment Within an Enterprise 8:23

2+ y ago8:23

8:23

A big hello from Raleigh, North Carolina. In today's B2B Marketing & More episode, I'll answer the following question: What's the best way to integrate sales and marketing efforts within a large company? After this episode, you will think about alignment differently and have some actionable ideas as to how you should approach this challenge. Here's…

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210 - SOLO: How To Build Better Communication With Your Sales Team 7:26

2+ y ago7:26

7:26

A big hello from Raleigh, North Carolina. It's time for another solo episode. Today's topic is about building better communication with sales and setting clear expectations. After listening to this episode, you'll know exactly what you need to do to navigate the process easily. Learn how to build better communication with your sales team. ————— If …

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209 - ft. Darrell Alfonso: How Marketing Automation Empowers the Next-Gen Marketers 28:45

2+ y ago28:45

28:45

Hello, and welcome to another episode of B2B Marketing & More. I have a return guest this time: Darrell Alfonso, a global marketing operations manager at Amazon Web Services, martech instructor and speaker. I interviewed Darrell back in 2020, about marketing automation and what makes it a must-have for modern marketers. Obviously, many things have …

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208 - SOLO: The Fundamentals of Product Positioning 13:13

2+ y ago13:13

13:13

Hello from Raleigh, North Carolina. It's time for my monthly solo episode. Today I want to talk about the fundamentals of product positioning. It's not a popular topic, but marketers need to understand what must be done to position their products. My product positioning tips will help you with content marketing, copywriting for social media, unders…

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207 - ft. Kayla Graham: Sales and Marketing Alignment for Startups 28:25

2+ y ago28:25

28:25

A big hello from Raleigh, North Carolina and welcome to another episode of B2B Marketing & More. Today I have a special guest - Kayla Graham. Kayla is the Operations Manager, wears multiple hats and is responsible for a company called Content Callout. She also does a lot of day-to-day internal operations, covering external-facing operations at the …

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206 - ft. Vidhya Ravi: Marketers, Get to Know Your UX Designers 27:34

2+ y ago27:34

27:34

Welcome to another episode of B2B Marketing & More with Pam! Meet my guest, Vidhya Ravi, a UX Design Researcher at Cash App who transitioned into UX research from marketing several years ago. In this episode, Vidhya will share how her diverse background in marketing and strategy helps shape her perspective and work in UX research. Here's why market…

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205 - ft. Ryan Staley: Essential Qualities of a High-Performing Salesperson 19:08

2+ y ago19:08

19:08

A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. My guest is a sales professional, Ryan Staley, the CEO and the founder of Whale Boss. Ryan is a fantastic and high-performance salesperson, he helps founders and revenue leaders implement 7 and 8 Figure sales operating systems in less than 3 months. Today, we tal…

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204 - ft. Carla Johnson: How to Encourage Innovation in Your B2B Business 33:09

2+ y ago33:09

33:09

A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. We are going to talk about innovation today. My guest today is Carla Johnson. She is a marketing and innovation strategist, keynote speaker, and author of ten books. In her latest book RE:Think Innovation, Carla breaks down the exact process that the world's most…

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203 - SOLO - Breaking Bad News In Business: Three Approaches To Use 6:32

3y ago6:32

6:32

Hi, a big hello from Raleigh, North Carolina. Today I answer the question that we often don't discuss openly. How to break the bad news in business with a proper presentation deck. A young marketing manager asked me how to share the results of paid social media campaigns with her management that didn't go well and put a deck together. So here are t…

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202 - ft. Steve Kearns: Essential Tips for Data-Driven B2B Social Media Marketing Strategy [A LinkedIn Case Study] 24:52

3y ago24:52

24:52

A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. I had a fantastic conversation with Steve Kearns, Head of Blog and Social Media Marketing for LinkedIn Marketing Solutions. Steve shared his experience, including lessons learned in a blog migration. I captured a big chunk of it in Part 1. And now, here’s Part 2,…

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BONUS: LinkedIn's Steve Kearns on Blog Submissions and Boosting SEO 11:32

3y ago11:32

11:32

I had a great time talking to Steve Kearns, Head of Blog And Social Media for LinkedIn Marketing Solutions. Our conversation lasted well over an hour, so I split it into several episodes. Part 1 explored how to consolidate country-specific blog sites into a global one. If you are working on global content marketing, you should definitely check it o…

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201 - ft. Steve Kearns: Scale Your Global Business With a Centralized Content Strategy (A LinkedIn Case Study) 28:21

3y ago28:21

28:21

Hello, from Portland, Oregon. Welcome to another episode of B2B Marketing & More. My guest is Steve Kearns, Head of Blog and Social Media Marketing for LinkedIn Marketing Solutions. Today's episode is about scaling global business with a centralized content strategy. We had such a great conversation while recording the show, so I decided to break i…

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200 - SOLO: Starting a New Job? Three Tips To Ensure Success 8:16

3y ago8:16

8:16

Hi, a big hello from Raleigh, North Carolina. This episode is rather special. It's episode 200, and I can't believe I have published 200 episodes of the B2B Marketing & More podcast. All without any sponsorships… If you are a regular listener, I want to thank you from the bottom of my heart. I don't always hear from you, but I know you are out ther…

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199 – ft. Bryan Collins: How Keywords, SEO, and Technologies influence Modern Business Writing 27:09

3y ago27:09

27:09

Hi, and welcome to another episode of B2B Marketing & More. My guest today is Bryan Collins. He was a full-time copywriter at Sage, and now he's a nonfiction writer, and host and director of Become a Writer Today podcast. Today, we talk about copywriting, keywords, technology and how all those elements influence content marketing and modern busines…

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198 - Thinking of Starting a B2B podcast? Here's What You Need to Know 33:25

3y ago33:25

33:25

Hello from Portland, Oregon. For my first episode of 2022, I want to do something slightly different. I invited my team to be part of the podcast and the video. Yay! Meet Gretchen Kilby, a podcast editor and Iva Ignjatovic, my social media manager. Both of them are the invisible hands that put my podcast together. Today we talk about our content cr…

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197 – Ask the Experts: Trends to Grow Your Business 22:53

3y ago22:53

22:53

Hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More. It's hard to believe we're almost at the end of the year. So much has happened. I thought it would be helpful to identify some of the business growth trends and the marketing topics that stood out and will keep trending. That also allows me to revisit some of th…

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196 - ft. Danny Nail: How to Scale Your Account-Based Marketing 29:44

3y ago29:44

29:44

Hey, big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing and more. Today, we talk about ABM and how to scale Account-Based Marketing with my guest Danny Nail, Account-Based Engagement Manager at Microsoft. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can al…

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195 – Ask the Experts: Proven Tips for Sales and Marketing Alignment 20:53

3y ago20:53

20:53

Hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More. Today's episode features some of my previous guests and a topic that comes up in almost all my podcast conversations: How can sales and marketing teams work together? The answer isn't that simple because so much has changed with the pandemic in the past two year…

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194 - ft. Paul Cowan: Bridging the Gap Between Marketing and Product Experience 30:46

3y ago30:46

30:46

A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More. My guest is Paul Cowan, CMO of FreshBooks, a SaaS-based platform, accounting software used by many small businesses and freelancers. Today we talk about how to bridge the gap between marketing and product experience. ————— If you want to chat, reach out on…

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193 - ft. Jharry Guevara: Tips for a Successful Career Transition 24:44

3y ago24:44

24:44

A big hello from Raleigh, North Carolina. Yes. I moved to Raleigh from Portland a couple of weeks ago. So now I'm doing my recording in Raleigh. So if you are ever in Raleigh, reach out to me. Let's have a cup of coffee. My guest is Jharry Guevara, a Business Development Manager, Marketing Director at VOIPRIng Network and Zoho Business Software Pla…

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192 - ft. Amy Higgins: How to Prepare for Editorial Success 27:52

3y ago27:52

27:52

A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More. Today, I have an exceptional guest, Amy Higgins. Amy is a Senior Director of Content Strategy at Twilio and a former Director of Content Strategy at Salesforce. Today, we talk about planning and creating an editorial calendar and editorial strategy for an …

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191 - ft. Melissa Romo: Build a Strong Brand Community with Smart Community Management 32:40

3y ago32:40

32:40

Hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. My guest is Melissa Romo, a global head of content, social media, and customer efficacy at Sage. Today, we are going to talk about how to build a strong brand community, and how to use it to drive organic traffic. ————— If you want to chat, reach out on any social medi…

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190 - ft. Kristina Jaramillo: Where Marketers Can Better Help Sales Boost Revenue 22:26

3y ago22:26

22:26

A big hello from Portland, Oregon! Welcome to another episode of B2B Marketing & More with Pam. I have a fantastic guest today - Kristina Jaramillo, she is the president of Personal ABM. Kristina is also the co-host of the Stop The Sales Drop podcast. Today we talk about where marketers can better help sales boost revenue. ————— If you want to chat…

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189 - ft. Ramon Ray: How to Smart Hustle Your Way to Business Growth 25:17

3y ago25:17

25:17

A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. My guest today is Ramon Ray. Ramon is the founder of SmartHustle.com, host of Breakfast With Champions, author and global speaker. Ramon is also a successful entrepreneur; he started four companies and sold two of them. Today we talk about how to smart hustle you…

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188 - ft. Kevan Lee: Growth Hack Strategies For Your Startup 27:52

3y ago27:52

27:52

Hello from Portland, Oregon! Welcome to another episode of B2B Marketing & More. Today I have another fantastic guest - Kevan Lee. Kevan is a product-led growth and SaaS leader and the head of marketing at Oyster, a distributor HR platform helping companies take care of the global teams. Today we are going to talk about growth hack strategies for s…

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187 - ft. Mark Emond: With Buyers in Control Sales and Marketing Must Align 28:41

3y ago28:41

28:41

A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More with Pam. Today I have a very special guest, Mark Emond. Mark is a long-time IBMer, Founder and President of Demand Spring – a B2B revenue marketing consultancy. Today we are going to talk about sales and marketing alignment. ————— If you want to chat, reach out o…

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186 - ft. Tim Hughes: Social Selling as the New Business Necessity 35:21

3y ago35:21

35:21

Welcome to another episode of B2B Marketing & More. My guest today is Tim Hughes. I met him when I was in London, probably four or five years ago. Tim is a CEO and Co-Founder of DLA ignite, and the author of two books about social selling and sales-marketing alignment - you can check them out on Amazon. He is also the #1 Global social selling pione…

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185 - ft. Amanda Milligan: How to Get Media Coverage for Your B2B Business 28:12

3y ago28:12

28:12

Hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. Today, my guest is Amanda Milligan. Amanda is Marketing Director at Fractl, a marketing agency that helps brands build high-quality backlinks and brand authority through content marketing. Amanda is also a host of Fractl’s Cashing in on Content Marketing podcast, and H…

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184 - ft. Scott Brinker: MarTech in Practice: Opportunities, Trends, and Challenges 27:22

3y ago27:22

27:22

Hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More with Pam. Today, I have an incredibly special guest - Scott Brinker. Scott is the VP Platform Ecosystem at HubSpot, Editor at chiefmartec.com, and Program Chair of MarTech Conference. Today we talk about Martech in practice - MarTech trends, opportunities and challenges…

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183 - ft. Matt Brodie: Simple Tips for Running Successful Facebook Ads 19:14

3y ago19:14

19:14

Welcome to another episode of B2B Marketing & More with Pam. My guest today is Matt Brodie from Brodie Agency, a digital marketer, and he does all paid advertising. In 2020 he decided to branch out on his own, and that’s when he started his agency. Today we talk about paid media, and what it takes to run successful Facebook ads. ————— If you want t…

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182 - ft. Kyle Roof: Expert Tips to Increase Your Organic Page Ranking 26:45

3+ y ago26:45

26:45

Welcome to another episode of B2B Marketing & More! Today I welcome a very special guest, Kyle Roof, the founder and Lead SEO of High Voltage SEO, co-founder and SEO instructor at Internet Marketing Gold, and inventor of PageOptimizer Pro. Kyle is joining me today to share expert tips that will help you increase your organic page ranking. ————— If …

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181 - SOLO: 3 Tips to Lead an Effective Marketing Team 9:48

3+ y ago9:48

9:48

Welcome to another episode of B2B Marketing & More! Marketing leaders and managers often ask me how to lead a marketing team, especially new first-line managers. However, even very experienced marketing directors ask for advice when they have to respond to unfamiliar marketing disciplines. That’s why in today’s episode, I talk about leading a marke…

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180 – ft. Tommy Walker: A Content Marketer’s Journey 28:25

3+ y ago28:25

28:25

Welcome to another episode of B2B Marketing & More! Today’s guest is Tommy Walker, founder of WalkerBots Content Studios, content strategy consultant responsible for starting a Shopify Plus blog and former Global Editor-in-Chief will QuickBooks. Now, as a consultant, Tommy shares the knowledge that he gained over the past 15 years with other brands…

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179 - SOLO: 3 B2B Marketing Takeaways From Screenplay Writing Books 10:12

3+ y ago10:12

10:12

Welcome to another episode of B2B Marketing & More! I’ve been reading many books about writing screenplays lately because there are many talks about bringing storytelling into content marketing. I thought I might also go to the sources and dig in on how to write a screenplay and how to tell stories effectively. The three books I was reading are Sto…

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178 – ft. Lee Judge: How to Level Up Your Social Media Video Content 31:05

3+ y ago31:05

31:05

Welcome to another episode of B2B Marketing and More with Pam! My guest today is Lee Judge. Lee is the co-founder and CMO of Content Monsta, specialized in digital content marketing and production. Lee is also a fellow speaker. I’ve often seen him on a different speaking circuit, talking passionately about content and content marketing. Today we ta…

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