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226 - ft. Agnes Fotino O'Connell: How To Align Sales and Marketing for Demand Generation Success
Manage episode 408431114 series 3045315
Welcome to another episode of B2B Marketing and More with Pam Didner. I haven’t done a lot of episodes lately. That’s because I was busy writing a novel! Yes, I’m writing a novel. I will tell you more little later in a different episode.
However, for this episode, I have a special guest for you, Agnes Fotino O’Connell, a Director of Sales Operations & Demand Generation for HMI Performance Incentive.
We met at the B2BMX Conference in February. Agnes came to my workshop, and we hit it off right there. At that time, I was talking about sales enablement. Agnes told me that’s something she’s been doing for quite some time now.
So, I invited Agnes to my podcast to talk specifically about a couple of things: how to better support sales and how to align sales and marketing for demand generation success.
227 επεισόδια
Manage episode 408431114 series 3045315
Welcome to another episode of B2B Marketing and More with Pam Didner. I haven’t done a lot of episodes lately. That’s because I was busy writing a novel! Yes, I’m writing a novel. I will tell you more little later in a different episode.
However, for this episode, I have a special guest for you, Agnes Fotino O’Connell, a Director of Sales Operations & Demand Generation for HMI Performance Incentive.
We met at the B2BMX Conference in February. Agnes came to my workshop, and we hit it off right there. At that time, I was talking about sales enablement. Agnes told me that’s something she’s been doing for quite some time now.
So, I invited Agnes to my podcast to talk specifically about a couple of things: how to better support sales and how to align sales and marketing for demand generation success.
227 επεισόδια
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