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194 - ft. Paul Cowan: Bridging the Gap Between Marketing and Product Experience
Manage episode 309928228 series 3045315
A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More. My guest is Paul Cowan, CMO of FreshBooks, a SaaS-based platform, accounting software used by many small businesses and freelancers.
Today we talk about how to bridge the gap between marketing and product experience.
—————
If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.
You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
227 επεισόδια
Manage episode 309928228 series 3045315
A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More. My guest is Paul Cowan, CMO of FreshBooks, a SaaS-based platform, accounting software used by many small businesses and freelancers.
Today we talk about how to bridge the gap between marketing and product experience.
—————
If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.
You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
227 επεισόδια
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