Τα καλύτερα Robert Vernick podcast (2024)

1
Building brand ambassadors through hospitality w/ Meaghan Frank, Dr. Konstantin Frank Winery 46:26

14d ago46:26

46:26

As the pioneer of Vitis Vinifera in the Eastern US, Dr. Konstantin Frank is one of the key leaders of the Fingers Lakes region in New York. Meaghan Frank, a fourth-generation vintner, has been leading the charge to evolve its hospitality program to create brand ambassadors for the winery and the region. Its 1886 Wine Experience has won Best Wine To…

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Bringing More People Into Wine w/ Jacki Strum, Wine Enthusiast Media 34:44

24d ago34:44

34:44

With ~2M monthly sessions on their newly unified commerce and media website, Wine Enthusiast continues to be a beacon for the wine industry. Jacki Strum, President of Wine Enthusiast Media, details their new wine review platform and global wine travel directory, democratizing access to wine and wine experiences globally. These initiatives help brin…

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Opening Minds with Wine & Yoga, Morgan Perry, Vino Vinyasa 34:40

1M ago34:40

34:40

During a career sabbatical from wine PR at a yoga teacher retreat, Morgan Perry tried combining wine education and yoga with great success. Her classmates practically forced her to found Vino Vinyasa, which has blossomed into six cities. With a focus on creating great experiences rather than selling wine, Morgan has created a platform where people …

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Evolution, not Revolution w/ Giampiero Bertolini, Biondi Santi 29:30

2M ago29:30

29:30

Taking over an iconic estate can be both exciting and terrifying. When EPI purchased the iconic Brunello di Montalcino producer Biondi Santi in 2017, they asked Giampiero Bertolini to take over as CEO. Giampiero was excited to join the “Champions League” of wine but also had to convince the local community that this outside investment would be good…

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Wine Business, The Italian Way w/ Stevie Kim, Vinitaly 41:42

2M ago41:42

41:42

In part 2 with Stevie Kim, Managing Director of Vinitaly, she explains how parent company Veronafiere invested in the various Vinitaly products and allowed her to experiment. Stevie also dives into her prolific content strategy, including the Italian Wine Podcast, which has over 2M downloads to date and where she sees value in marketing. Detailed S…

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The Vinitaly Marathon w/ Stevie Kim, Vinitaly 45:12

2M ago45:12

45:12

As the world's most prominent Italian wine fair, Vinitaly attracts ~4,000 producers and turns the entire city of Verona into Vinitaly. As Managing Director of Vinitaly, Stevie Kim has built a vast, international community around Vinitaly and its many other products surrounding it, becoming a "Vinitaly Marathon." Stevie goes into depth about why eac…

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The Market for Brunello w/ Giampiero Bertolini, Biondi-Santi 28:01

3M ago28:01

28:01

Written by the Biondi-Santi family in 1967, the appellation rules for Brunello di Montalcino are some of the strictest in Italy. This has led to Brunello vineyard land becoming some of the most expensive in the country and led Brunello on the pathway to becoming one of the world's iconic wine regions. Giampiero Bertolini, CEO of Biondi-Santi, expla…

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Do Everything with Passion w/ Arianna Occhipinti 34:33

4M ago34:33

34:33

Making natural wines right out of university, Arianna Occhipinti, founder of Azienda Agricola Occhipinti, has quickly built a strong following globally, particularly in the US. Discovered by Louis/Dressner at a natural wine show around Vinitaly, Occhipinti’s focus on expressing terroir through natural farming and winemaking and doing everything wit…

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Transmitting Values through Generations w/ Alessia Antinori, Primum Familiae Vini 34:06

4M ago34:06

34:06

As the 26th generation family member to run Marchesi Antinori, Alessia Antinori, VP and Winemaker, knows the benefits of being a family-owned business, particularly around transmitting family values from generation to generation. These insights and values are shared as members of an elite group of family-owned wineries, the Primum Familae Vini. Ale…

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Partnering through Common Values w/ Matteo Lunelli, Ferrari Trento 50:28

5M ago50:28

50:28

With 100+ years of history, many accolades, and distinctive mountain-grown sparkling wines, Ferrari Trento is still often confused with the car maker Ferrari. Matteo Lunelli, President and CEO, explains how Ferrari Trento leverages partnerships, including Formula 1, The Emmys, and others, to tell its story and grow its audience globally. Detailed S…

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Promoting New Zealand through White Wine w/ Charlotte Read, NZ Winegrowers 37:35

5M ago37:35

37:35

With 88% of their wine exported, 93% of which is white, white wine is a big deal for New Zealand. Charlotte Read, General Manager of Brand for New Zealand Winegrowers, explains how they have been focused on promoting white wine globally. This includes campaigning for a white wine emoji, focusing on the the month of May with Sauvignon Blanc, Pinot G…

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Navigating winery insurance w/ Heidi Moore, Country Financial 27:16

5M ago27:16

27:16

With insurance costs skyrocketing, having a good understanding of the types and amount of coverage needed for wineries and vineyards is becoming essential. As a broker for Country Financial, as well as the host of the Wine Crush Podcast, Heidi Moore describes what is necessary vs. optional for winery insurance and the changes happening in the indus…

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Delving into the US wine consumer w/ Liz Thach MW, Wine Market Council 40:00

6M ago40:00

40:00

With 27 years of research on the US wine consumer, the non-profit Wine Market Council is a critical industry resource. Liz Thach MW, the new President, dives into their most recent research on which wine consumers are buying, why, and how they buy. Members can get even deeper insight and access to the industry’s most robust database on US wine cons…

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The Right Place at the Right Time w/ Devon Magee, Offshore Wines 54:03

7M ago54:03

54:03

Having gotten bitten by the wine bug young and with deep wine retail experience, Devon Magee, founder of Offshore Wines, decided to start a small wine importer. Inspired by Kermit Lynch, Offshore focuses on small, artisanal brands making high quality, yet affordable wines. Devon shares how he bootstrapped the company and is finding his way as an im…

1
The Singaporean Experience w/ Yi Xin Ong, KOT Selections 49:20

7M ago49:20

49:20

As part of the importer series, Yi Xin Ong, Managing Partner of KOT Selections in Singapore, provides an international perspective. From Singapore’s 2-3,000 active importers for the small island to the impact of international media, Yi Xin describes how KOT navigates the importing, distributing, and retailing of its portfolio of winegrowers. Detail…

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Taking Great Care of Wines w/ Shannon Coursey, Wilson Daniels 1:05:49

8M ago1:05:49

1:05:49

With a portfolio of luxury wineries, including Domaine de la Romanee-Conti and Biondi Santi, Wilson Daniels has developed deep expertise in marketing luxury wines. With allocations, deep tracking of where wines go, and a heavy event schedule, Shannon Coursey, EVP of Sales & Marketing, describes how taking great care of the wines is critical. Detail…

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Building Perennial Brands w/ Nick Ramkowsky, Vine Connections 28:26

8M ago28:26

28:26

In part 2 of our series with Nick Ramkowsky, Owner of Vine Connections, Nick describes how he builds brands in the US market, striving to turn “annual” brands into “perennial” ones. Partnering with distributors both directly and working independently with consistency helps create a virtuous cycle of long-term relationships. Nick also covers his int…

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Exploring Regions w/ History but Little Recognition w/ Nick Ramkowsky, Vine Connections 33:44

9M ago33:44

33:44

After falling in love with wine through a year abroad in Burgundy in high school, Nick Ramkowsky, Owner of Vine Connections, has built a premium national importer of South American wines and sake. Nick discusses the types of wine importers in the US, how he thinks about building a brand portfolio, and the keys to success as an importer in part 1 of…

1
Expanding the Vine & Cellar w/ Curtis Mann, MW, Albertsons 35:16

10M ago35:16

35:16

To give their customers the ability to trade up and a broader selection than what’s inside their 1,900+ grocery stores, Albertsons Companies have launched Vine & Cellar. Curtis Mann, MW, Group VP of Alcohol, discusses the greater selection, wine description and storytelling, and flexibility Albertsons has with Vine & Cellar to complement their in-s…

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2023 Year-End Wrap Up in Wine 33:32

10M ago33:32

33:32

2023 wrap-up for the wine business Topics we covered in 2023 Sustainability (8-part series that had Drew Bledsoe to CEO of Silver Oak David Duncan and across the world from the US to Spain to Bordeaux) State of the Wine Collector (LA, Dallas) Leveraging non-gov’t organizations (VDP, Grand Pagos) to promote wine Revenge travel Post-Covid move back t…

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Making Wine Accessible w/ Podcasts, Amanda McCrossin & AJ Resnik, Wine Access 55:09

11M ago55:09

55:09

As the podcast space matures, it becomes a more meaningful channel to market wines to consumers and create new experiences. 3rd time guest Amanda McCrossin, Host of the Wine Access Unfiltered Podcast, and AJ Resnick, CMO of Wine Access, explain their rationale and experiences in launching and building the podcast and associated wine club. From cele…

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Library Release - Telling Stories w/ Jason Wise, SOMM TV 56:26

11M ago56:26

56:26

From an outsider's perspective, Jason Wise, director of the SOMM movies and founder of SOMM TV, has been able to find stories in the world of wine that interest a broad audience. To control more of the content pipeline and how the shows are distributed, Jason founded SOMM TV. Using "Somm" as more of a curator, SOMM TV has wine at its core and cover…

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Mapping Flavor Profiles for Wine w/ Katerina Axelsson, Tastry 58:52

12M ago58:52

58:52

Frustrated by a lack of understanding of consumer taste preferences and a lack of data-driven decision-making about winemaking, Katerina Axelsson, CEO and Co-Founder of Tastry, built an AI and chemical analysis system to solve this. With custom-built algorithms that take chemical analysis and develop flavor profiles and a database of consumer taste…

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One Unique History, One Terroir, One Wine w/ Enrique Tirado, Don Melchor 29:06

1y ago29:06

29:06

As the first iconic wine of Chile, Don Melchor has paved a path for many others to follow. Enrique Tirado, CEO and Technical Director, explains the vision behind Don Melchor, how it became an instant icon of Chile, and how it stays on top of its game. Detailed Show Notes: Enrique’s background - studied agronomy and enology, joined Don Melchor in 19…

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Making New Friends Every Day w/ Fabyola Soares, Pernod Ricard 36:30

1y ago36:30

36:30

As the #2 global wines & spirits company, Pernod Ricard seriously emphasizes promoting its brands globally. One method of doing this is its global network of Brand Ambassadors (“BA”). Fabyola Soares, Global Senior Wine Education Manager at Martell Mumm Perrier-Jouët, describes her team of 30 Brand Ambassadors, their mission, their role, and what tr…

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Promoting Diversity & Personality w/ María del Yerro and Enrique Valero, Grandes Pagos de España 43:31

1y ago43:31

43:31

With the aim of safeguarding the wines of personality from special vineyards (or “pagos”) from across Spain, the Grandes Pagos de España is a private group of wineries on the forefront of Spanish wine. President María del Yerro, of Alonso del Yerro, and VP Enrique Valero, CEO of Abadía Retuerta, discuss the history, objectives, how to join, and the…

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Classifying and Clarifying German Wine w/ Theresa Olkus & Steffen Christmann, VDP 58:27

1y ago58:27

58:27

Having existed through the glory and the doldrums of German wine, the VDP, the association of top wine growers in Germany, has set out to re-establish German wine as one of the finest in the world. With 20 years under its belt, the Grosses Gewachs (“GG”) system has elevated the status of dry German wines in a short time. Theresa Olkus, Managing Dir…

1
Restaurants, Wine, and Hospitalians w/ Richard Hanauer, Lettuce Entertain You 55:50

1y ago55:50

55:50

As the wine director and partner of the Lettuce Entertain You restaurant group, Richard Hanauer oversees ~100 restaurants' wine programs. Seeing beverage sales grow from single digits to ~20% of sales, Richard discusses the role beverage plays in restaurants, sommeliers, the elements of good wine programs, and his newest wine country themed concept…

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Going Against the Grain w/ Malek Amrani, The Vice 40:55

1y ago40:55

40:55

In a valley of ever-increasing prices, Malek Amrani of The Vice, is trying to bring value and discovery to Napa. Producing 18 varietals from 16 sub-regions, The Vice showcases the full spectrum of Napa Valley at $29 a bottle. Malek is “going against the grain” in many ways - focusing on value, discovery, and underserved markets to build The Vice br…

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The Smart Farm w/ Kia Behnia, Neotempo Wines 49:45

1y ago49:45

49:45

Coming from a long career in technology, Kia Behnia, Founder of Neotempo Wines, was galvanized by the 2017 Napa fires to create a more sustainable path. This started in the vineyard, where he’s utilizing technology and leveraging real-time data to improve quality and decrease cost. Kia maps opportunities he sees in weeding, irrigation, mildew preve…

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The Business of Bordeaux w/ William Kelley, The Wine Advocate 24:07

1+ y ago24:07

24:07

Continuing our two-part episode, William Kelley, Deputy Editor of The Wine Advocate, expounds on the evolution of the business elements of Bordeaux. From La Place de Bordeaux to wine critics' score compression, Williams shares his view on how these institutions are changing and evolving their place in Bordeaux and how that impacts big and small cha…

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The Rise & Fall of Bordeaux w/ William Kelley, The Wine Advocate 27:17

1+ y ago27:17

27:17

Deputy Editor of The Wine Advocate, William Kelley, who recently took over reviewing Bordeaux, as well as Burgundy and Champagne, amongst others, and former guest on E62 (Evolution of the Wine Critic) and E68 (Burgundy), takes a deep dive into the current state of Bordeaux in this two-part episode. First, William tackles the history of Bordeaux and…

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Library Release - Getting Inside Bordeaux w/ Jane Anson, janeanson.com 57:21

1+ y ago57:21

57:21

Accidentally filling the big shoes of Michael Broadbent and Steven Spurrier, Jane Anson, wine critic, author of Inside Bordeaux, founder of janeanson.com, and former Bordeaux correspondent for Decanter for nearly 20 years, is one of the world's foremost experts on the wines, history, and region of Bordeaux. Having lived in Bordeaux since 2003, Jane…

1
State of the Wine Collector w/ John Jackson, Dallas 36:37

1+ y ago36:37

36:37

Checking in on how collectors are weathering current economic conditions, John Jackson (IG: attorneysomm; YouTube: attorneysomm) provides insight into the Dallas, Texas wine market. From their wine clubs to how collectors learn about new wines and buy them, John delivers deep insight into the Dallas market as of May 2023. John also details some of …

1
Expanding your Impressions and Senses w/ Hoby Wedler, Tasting in the Dark 38:23

1+ y ago38:23

38:23

Trained in chemistry and born blind, Hoby Wedler, an entrepreneur and sensory expert, has trained his palate to pick up aromas and nuances in wine more acutely than most. Hoby describes how he does "Tasting in the Dark," which helps wineries connect with buyers and his thoughts on accessibility in the wine industry. Detailed Show Notes: Hoby's back…

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Digital Transformation of Online Grocery & Wine w/ Jessica Kogan, Vintage Wine Estates 50:22

1+ y ago50:22

50:22

Fueled by the pandemic, grocery stores have made significant investments in selling digitally, with wine being an essential growth category for online sales. With estimates of ~$6B in wine sold through online grocery by 2025, Jessica Kogan, Chief Growth & Experience Officer of Vintage Wine Estates, gets into the trends, key success factors, and the…

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Library Release - Selection and Differentiation in Grocery Wine w/ Curtis Mann MW, Albertson’s 34:44

1+ y ago34:44

34:44

Grocery stores are one of the biggest sales channels for wine. Curtis Mann, Group Vice President of Alcohol of the Albertson’s Companies, gives us the inside scoop on buying trends, how to sell into Albertson’s, and the rise of the use of digital. Learn about the dynamics of the grocery wine market and what makes Albertson’s “locally great, nationa…

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Playful Concept, Serious Wines w/ Kyle MacLachlan, Pursued by Bear 39:21

1+ y ago39:21

39:21

Being a celebrity helps and hinders the launch and selling elements of a wine venture. Kyle MacLachlan, an actor with a broad base of work from Twin Peaks to Sex & the City to The Flintstones, details his journey of starting Pursued by Bear (“PBB”) in Walla Walla, Washington and how he thinks about imbuing his personal brand with the wine brand. Fr…

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Library Release - The Benefits of a WSET Wine Education w/ Peter Marks, MW of the Napa Valley Wine Academy 35:45

1+ y ago35:45

35:45

Educating students about wine is more about the “psychic paycheck” than the monetary one for Peter Marks, MW, partner and Vice President of the Napa Valley Wine Academy (“NVWA”), the leading provider of Wine & Spirit Education Trust (“WSET”) courses globally. Peter tells us about the different levels of the WSET (from Level 1 to Diploma), the full …

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Library Release - The Hardest Wine Exam in the World w/ Mark de Vere, MW 43:21

1+ y ago43:21

43:21

The hardest wine exam in the world, an elite community of >400 wine professionals, and learning how to engage with wine more. All those elements describe the Institute of Masters of Wine and the Master of Wine (“MW”) exam. MW Mark DeVere tells us how becoming an MW landed him a full-time job in Napa to all the rigors required to pass the MW exam. T…

1
What Price Communicates for Fine Wine 31:25

1+ y ago31:25

31:25

There’s a lot of data hidden in a price…and a lot to consider by wineries when they set the price. During the Nov 2022 wine2wine conference in Verona, Italy, host Peter Yeung presented the five factors that price communicates for fine wine. Building off his research for Luxury Wine Marketing, Peter dives into the various messages embedded in a wine…

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Library Release - Dissecting the Price of Luxury Wines 34:41

1+ y ago34:41

34:41

This Library Release was selected in conjunction with the next episode discussing pricing and was initially released on December 2nd, 2020. Robert and Peter discuss how luxury wines are priced, delving into the core insights from the Pricing Chapter of Peter’s book, Luxury Wine Marketing. They discuss the luxury wine price segments, the types of lu…

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State of the Wine Collector w/ Charlie Fu, Los Angeles 31:44

1+ y ago31:44

31:44

With a lot of economic uncertainty in early 2023, the fine and luxury wine space has remained relatively robust. Charlie Fu, an LA-based lawyer, wine collector, Wine Berserkers moderator, and caviar purveyor, gives us his thoughts on the state of the wine-collecting market. From Dry January, how they find new wines, navigating price increases, and …

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Waste Prevention through Competitions and Chocolate w/ Katie Jackson, Jackson Family Wines 37:40

1+ y ago37:40

37:40

Jackson Family Wines is at the forefront of many sustainability efforts as one of the world’s largest wine companies, with >40 wineries. Though they have made significant efforts in renewable energy, climate change, and social impact; they have also done a lot with waste prevention and green purchasing. Katie Jackson, a 2nd generation family member…

1
Becoming a Sustainability Brand w/ Joseph Brinkley, Bonterra Organic Estates 42:03

1+ y ago42:03

42:03

Now known as Bonterra Organic Estates, Bonterra has long been associated with organics. But, they have pushed well beyond that with sustainability processes and certifications such as Climate Neutral, True Zero Waste, and now focusing on Regenerative Organics. Joseph Brinkley, Director of Regenerative Farming, describes the history and communicatio…

1
The Payback of Energy Efficiency w/ David Duncan, Silver Oak 29:51

1+ y ago29:51

29:51

As a lifelong hunter, David Duncan, CEO & Proprietor of Silver Oak in Napa Valley, has a keen appreciation for nature. This has driven David and Silver Oak to pursue many sustainability investments, including being the 1st existing winery and new build winery to be LEED Platinum certified and be at the forefront of energy efficiency for the last 20…

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Accessing the Creativity of Diversity w/ Maryam Ahmed, Maryam + Company 49:29

1+ y ago49:29

49:29

Sustainability is as much about people as it is about the land. That’s how Maryam Ahmed, founder of Maryam + Company and the Diversity in Wine Leadership Forum, connects Diversity, Equity, & Inclusion (“DEI”) to sustainability. Maryam shares how DEI creates access and relevance to new customers and markets for wine and how “doing the work” creates …

1
Blocking & Tackling of Biodiversity w/ Drew Bledsoe & Josh McDaniels, Bledsoe Wine Estates 42:19

2y ago42:19

42:19

Sustainability is just good business practice, according to Drew Bledsoe, former New England Patriots Quarterback and now founder and proprietor of Bledsoe Wine Estates, comprising three wineries in Washington and Oregon. Josh McDaniels, CEO, and Drew discuss their biodiversity initiatives in detail, as well as their people and packaging efforts, a…

1
Bats, Bottles, and Baking Soda: Battling Climate Change w/ Marie-Catherine Dufour, Bordeaux Wine Council 34:18

2y ago34:18

34:18

With a goal of 46% carbon reduction by 2030 and 6,000 companies to wrangle, Marie-Catherine Dufour, Technical Director of the Bordeaux Wine Council, has a big job to undertake. With an action plan that covers five key climate change strategies, Bordeaux can become carbon neutral by 2050. Some of those strategies include promoting bats to combat gra…

1
Sheep, Ducks, Chickens, & More w/ Dan Fishman, Donum Estate 42:38

2y ago42:38

42:38

Known for its world-class art collection and Pinot Noirs, Donum Estate is also serious about sustainability, investing heavily in integrated pest management and biodiversity. Dan Fishman, the winemaker, discusses the benefits and tradeoffs of moving to organic and regenerative farming with an IPM framework. From sheep, ducks, and chickens to mealyb…

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