Mistakes That Made Me is the podcast that asks extraordinary business owners to share their biggest business mistake – so you know what NOT to do on your road to success. Join Eman Ismail as she chats to some of the smartest minds in business about how to push through failure and accept it as an important and necessary part of building a business. Because it turns out: your biggest business mistake often leads to your biggest lesson and then your biggest blessing.
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The Journey to Fans podcast shares practical tips, resources, and inspiration to help you grow your leadership, build your influence, and inspire others to take massive action. Leadership and influence aren't accidental. Developing these skills takes intention. It's, well, a journey. Your host, Desola Davis explores the process of developing yourself while you're also developing your purpose. We've got enough experts...it's time to step forward and lead your fans.
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This podcast is for content creators and brands looking to level up their audio storytelling. I’m the host, Zuri Berry, an award-winning journalist and editor with two decades of experience shaping and sharing stories. This podcast is all about improving your craft. Get tips, advice, how-tos, and more.
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Empowering female entrepreneurs in short, sharp podcast doses to focus on their mission, message and mindset in business. Helping women overcome various challenges and pitfalls to create a more successful and meaningful business. I'm Lynsey, a business coach helping female entrepreneurs build profitable businesses using tailored strategy, laser focus and a mindset reset.
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Building my email (micro) agency 🥳 Come behind the scenes with me!
1:17:34
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1:17:34
It’s finally here! Eman Copy Co., the email micro-agency I’ve been building for six months, has finally launched. In this episode, I share the how, why, and who of it all, and I also dish on the total costs. You’ll get my thoughts on going from a solo entrepreneur to a team leader, the building process, the challenges, and what I hope to gain from …
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Celebrating 2 years of Mistakes That Made Me & what we've learned about mistakes along the way – with Eman & Zuri
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It’s been two years since we launched Mistakes That Made Me! In this special anniversary episode, I’m celebrating this milestone with my podcast producer, Zuri Berry. We reflect on the journey, chat about our favorite episodes, and share what we’ve learned about mistakes after two years of interviewing extraordinary business owners. Find the transc…
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[OLDIE BUT GOODIE] Seeking Internet Fame with Dielle Charon
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1:02:30
Dielle Charon has cracked the code. This business coach earned more than a million dollars in 2022 and $370K in the first 2 months of 2023. She says one of the reasons for this success is her focus on delivering quality programmes and buttoning up her business processes. But it took a lot of mindset work to give up chasing the glamour of internet f…
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Have you ever shied away from the spotlight, thinking that it might help your business rather than hurt it? Black women and visibly Muslim women have to decide how they want to show up for their businesses — all while navigating the complex expectations and stereotypes that come along with their identities. My guest is Jennifer Ogunyemi, the founde…
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Have you ever had a business idea that you sat on, then watched others take on and use? My guest is Belinda Weaver, the owner of Copywrite Matters, host of the Hot Copy podcast, and a coach and mentor to people like me in the industry. Belinda created the concept for a copywriting course and membership site to scale her business … and then sat on i…
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It’s that time of year again: summer break. But I won’t leave you without something to look forward to. So in this episode, I walk you through a new (but old) series I’m launching to share the best of Mistakes That Made Me during the summer break. And I also reveal my most popular episodes ever. Check it out. Loving the podcast? Join the podcast's …
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"Ignoring my cash flow almost cost me my business" with Sandra Booker
1:35:33
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1:35:33
Sandra Booker is a fractional COO and right-hand woman to some of the top 7-figure business owners I know. In this episode, she shares her near-catastrophic business mistake of losing track of her cash flow, and she walks us through her strategies for managing finances, the lessons she’s learned, and money management advice for small business owner…
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Today, I’m letting you listen in on my private membership’s most popular episode. If you love it, join the membership’s 7-day trial for just $1. Yes, $1!! Get the details and sign up for the trial here: https://emancopyco.com/membership-trial Offer ends on Tuesday 28th May. Hope to see you in there! :) Loving the podcast? Join the podcast's private…
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“My Business Became My Entire Identity” with Laura Jane Barnes (TikTok & IG viral sensation!)
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1:22:24
Laura Jane Barnes is an entrepreneur, creator, musician, and social media savant who also happens to be a TikTok & IG viral sensation. (You’ve probably heard one of her songs!) In this interview, Laura shares her biggest business mistake: the inability to separate her personal identity from her business. I talk about my own personal loss and Laura …
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32 of my favourite things (for my 32nd birthday 🥳)
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1:12:25
It’s (almost) my 32nd birthday! And to celebrate, I’m sharing 32 of my favourite (business and personal) things. Tune in to hear me share my favourite business hires, podcasts, software/tools, mentors, TV shows and more as I celebrate another trip around the sun 🎉 Thanks for listening! Loving the podcast? Join the podcast's private membership and u…
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How to Do Email Successfully in 2024 with Eman & The Marketing Meetup
1:09:22
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1:09:22
We talk a lot about mistakes on this podcast. This time, I want to talk about how to do something right. Instead of our usual interview, I delve into the art and science of effective email marketing following recent deliverability updates from major email providers like Google and Yahoo. I share to ensure your emails continue to reach your subscrib…
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Idolising & Pedestalising Coaches & Mentors with Mai-kee Tsang
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1:45:46
Mai-kee Tsang – a Sustainable Visibility Mentor and Podcast Guesting Strategist – shares her biggest business mistake: pedestaling the leaders she’s learnt from. In this interview, she talks about the dangers of idolising coaches, the importance of setting personal boundaries, and the negative effects of high-pressure coaching tactics. Mai-kee also…
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“My Scarcity Money Mindset Made Me a Bad Leader” with Gloria Chou
1:15:28
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Gloria Chou is a small business PR coach whose scarcity money mindset (which was rooted in fear and generational trauma) made her a bad leader to her team. We chat about her early challenges, some of the bad decisions she made, and how her "insatiable hunger" for more money impacted her health and marriage. Gloria shares how investing in her team, …
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How I Became a Highly-Paid Service Provider (And How You Can Too) with Eman
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1:04:25
When I started my business in 2018, I was charging £15 an hour. Maybe even less. In just a few years, I've gone from cheap service provider to premium service provider. In this episode, I walk you through the five strategies that enabled me to charge more and become a highly-paid service provider (so you can become one too!) WANNA JOIN LIKE A BOSS?…
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Customer expectations for online coaches, educators, and experts are changing. It’s not enough to have satisfied customers, you need transformational offers to stand out in your industry. Many entrepreneurs settle for satisfied customers because they don’t feel they have the resources or knowledge to make their offers more transformational. But the…
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This episode is a little different. I wanted to provide an in-depth look at the podcast, its creation, production, and evolution. And I’ve brought in some help! I’m joined by the show’s podcast producer, Zuri Berry, who’s interviewing me about the different aspects of my podcasting journey — from creating the concept, to selecting guest, and script…
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Putting All Your (Client) Eggs in One Basket with Steve Folland
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1:45:48
When Steve Folland’s *only* client let him go, he’d just quit his full-time job to go all in on his audio and video editing business. Being jobless and clientless couldn’t have come at a worse time. Steve’s wife had just gone on maternity leave and they had a brand new (4-month-old) baby – plus an older child too! In this conversation, Steve – also…
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Get exclusive access to Mistakes That Made Me (bite-sized) bonus content every week. Bonus content like – 🔥 A Private Q&A Series with me, Eman Submit your business questions to me. I'll do a deep dive into one question per episode so you can really get the most out of my answer. 🔥 Extended Guest Interviews Get access to extended interviews with Mis…
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Overhiring (and Firing) with Jordan Gill
1:29:49
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Self-made millionaire Jordan Gill opens up about her biggest mistake — overhiring for her coaching programme. Jordan tells us how overhiring meant she had to lay off the majority of her employees, how it caused clients to call her reputation into question, and how it led to her shutting down her Done in a Day programme – a programme that brought in…
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Big news! Mistakes That Made Me is officially part of the Hubspot Podcast Network. Tune into this short announcement to find out what this means for you! The first interview of 2024 with Jordan Gill airs on 15th January. Save the date! Loving the podcast? Join the podcast's private membership and unlock bonus content: https://emancopyco.com/members…
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A critical mistake that high achievers often make with their goals is that they don’t make winning easy. This is precisely why they struggle to stay consistent with their goals. Creating a Winner’s Highway helps you achieve more goals and make success the standard. BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: A common practice that does more har…
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My 2023 End-of-Year Review (Spoiler: I Didn’t Hit My Revenue Goal)
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1:43:46
Hey You! It’s been a while. So let’s catch up. In this episode, I walk you through my 2023 – which honestly was a bit of a challenge! I missed my financial goals, I went through a client drought at one point, and I had some personal losses too. I review the year, share my ups and downs, and give you behind-the-scenes access to my business. Then I l…
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Reflections on 5 Years in Business & 6 Figures in 4 Months
1:15:51
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1:15:51
In my first ever solo episode, I’m celebrating my 5-year business anniversary and making 6 figures in the first 4 months of 2023! I’m taking you behind-the-scenes of my business and sharing what’s been working, what’s not been working, and where things might be going. So, listen and let me know what you think. Does this solo format work for you? I’…
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I have a very special announcement and a few thank yous. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode: ratethispodcast.com/mistakes If you loved any episode of Mistakes That Made Me, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forg…
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Threads is Meta's alleged Twitter killer. It's built on the infrastructure of Instagram's two billion monthly active users. And while Threads currently lacks essential features for podcast discovery, such as search functionality and marketing tools, it has all of the characteristics of a growing and viable distribution channel for podcasters. Need …
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This episode is different. I wanted to talk with someone I’ve worked with who has had a successful podcast launch, who is podcasting to build their brand authority, and who is focused on storytelling, which is at the heart of everything that I do here at ZMC. So, naturally, I started talking with Eman Ismail. She is an expert copywriter and email s…
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“Ghosting My Email List" with Laura Belgray
1:18:25
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1:18:25
Laura Belgray has made millions by being herself and writing some of the best story-based marketing emails. She’s the founder of Talking Shrimp, a copywriting service, and is known for helping people find the words and courage to make their business an expression of their personality. And I’m a HUGE fangirl (There - I said it! Ha!) In this episode,…
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One of the most underrated assets you have as a business owner is your perspective. As a business owner, you bring a unique perspective to the table, and it's important not to be afraid to share it. In this episode, I’ll break down three ways you can leverage your perspective to stand out as a thought leader in your industry. Free workbook: Maximiz…
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The biggest question I've gotten in my work is "How can I be seen as an expert in my industry? " And the more that I've worked with people, the more I discover that this is the wrong question. Being an expert won't help you stand out in your industry. The market is saturated...with experts. Tune in to this episode to find out what to do instead and…
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Your voice is as unique as your fingerprint. It's the way you express your identity to the world. But identity doesn't show up without intention. It needs to be exercised. And the best way to start is by giving your voice a PLACE. In this episode, you'll learn how to use the PLACE method to master owning your identity and using your unique voice. F…
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I've been thinking about the same question for the last year What's this all for? What do you do when you have all the measures of success, but it still feels like something is missing? Surely it can't be more ones and zeros. Tune into this episode to hear more about how to find what's missing after you've achieved everything. Free workbook: Maximi…
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Welcome to episode 79 of the pod and today I'm chatting all things visibility. This is often a hurdle for my clients as many of them prefer to lurk in the shadows than show their faces! It's a common problem amongst the girls, and today I'm providing some tips to help ramp up your visibility a little, including Why women tend to hide behind the cam…
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Welcome back to Your Mission, Your Message and Your Mindset in Business podcast and today I'm chatting about the things to look out for when you want to hire a business coach to help you build your business. There are lots of us out there so it can be a bit tricky to find the right one, but I'll help as much as I can to make it easier for you! In t…
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Podcasting the news helps build effective relationships with your listeners, increases the trust between the listener and the host, and is a cost-effective way to educate your audience on an ongoing basis. A weekend filled with news events illustrates why. For past episodes and transcripts, visit https://zmcpodcasts.com/podcasting-with-zuri-berry. …
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Dielle Charon has cracked the code. This business coach earned more than a million dollars in 2022 and $370K in the first 2 months of 2023. She says one of the reasons for this success is her focus on delivering quality programmes and buttoning up her business processes. But it took a lot of mindset work to give up chasing the glamour of internet f…
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Falling Prey to New Ideas with Caroline & Jason Zook
1:28:58
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Caroline and Jason Zook are two creatives who are full of ideas. They’re the founders of Wandering Aimfully – the UN-boring coaching program for intentional online business owners – and Teachery: a software platform for creating and hosting online courses. After more than a decade of online entrepreneurship, they found that constantly creating and …
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Launching Without a Plan with Amy Posner & Kirsty Fanton
1:15:26
1:15:26
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1:15:26
Amy Posner and Kirsty Fanton have been (highly successful) lone wolves in the online business world for years. So when they teamed up to launch a new group coaching programme, they were so excited to be working together they forgot to create a launch strategy. Without a plan, their launch totally flopped. They sold just 2 spots. On this episode of …
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Playing the "Nice Black Girl" with Michelle Gyimah
1:12:12
1:12:12
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1:12:12
Every Black woman knows what it means to play the “Nice Black Girl" in the workplace. Just like every Black woman knows what it means to be labeled the “Angry Black Woman”. Between these two labels, Black women have to make hard choices about how they engage, disagree, and work with their colleagues and clients, while maintaining their professional…
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A recent Morning Consult survey showed that 46% of active podcast listeners prefer consuming podcasts with video. Only 42% wanted audio-only podcasts. The reason? 51% said they wanted to see the reactions of the host and guest, and 50% of their survey respondents indicated that video helps them better focus on the podcast. This new data demonstrate…
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6-Figure Focus with LaYinka Sanni
1:19:01
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1:19:01
Why is the idea of earning 6 figures of revenue so coveted? And why are we willing to make *so* many sacrifices to get there? In this episode of Mistakes That Made Me, I interview self-transformation coach LaYinka Sanni about how she dropped thousands of pounds on a coach that promised her she could make 6 figures A MONTH...when she wasn't even mak…
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"Rejecting What Made Me Rich" with Tarzan Kay
1:11:03
1:11:03
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1:11:03
Tarzan Kay trusted a highly respected sales guru to teach her how to sell online. And she readily admits that led to a seven-figure business. But she later realised that what he really taught her was how to use persuasion to her own advantage and sell people courses they didn't need. In this episode of Mistakes That Made, I talk with email marketin…
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I’m back! Season 2 of Mistakes That Made Me returns on the 23rd January. Here’s what you need to know. The links I mention: Eman’s Week of Workshops Join Like a Boss, my 12-week mastermind for copywriters Listen to my private podcast: Like a Boss – Success Stories from Graduates And if you’re interested in working with me, visit emancopyco.com/cont…
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Welcome back to the Mission, Message and Mindset podcast for a new year and I'm chatting today about reconnecting with your business as we kick off 2023. We can't always be 'on' and 'in love' with our businesses so I thought it was a good time to look at ways to reconnect with our businesses if we're feeling a bit 'meh' kicking off into the new yea…
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Podcasters need to understand how artificial intelligence will drive the industry forward in 2023 and specifically how these new tools will help their production and business needs. 0:00 Intro 0:30 How can artificial intelligence tools help podcasters? 3:59 Transcripts lead to new opportunities 5:15 Instantly generated marketing and promotional mat…
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The easiest way to edit a podcast for audio storytellers is by simplifying your storytelling devices, music, and tools. But simple isn’t always good, and in fact, it can be quite boring. So, the only way to easily produce a great podcast is by using a storytelling framework and process that you can duplicate. This month, I walk through what you sho…
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Building a strong business network will help you increase your revenue. The beauty of building a business network is that you can grow together in a referral relationship. By establishing your expertise, you start to create a resume of referrals which builds your business network. BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: What it means to …
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JTF 037. How Kajabi Can Create a Seamless Process for Your Business with Elizabeth Averyanova
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Kajabi is an all-in-one platform that you need to make your business processes seamless. Kajabi has many features that will plan for the many touchpoints for your clients, making it a great client experience. Kajabi is worth the investment because you get the features of multiple platforms in one place. BY THE TIME YOU FINISH LISTENING, YOU’LL FIND…
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Taking a business break is necessary to maintain a healthy work-life balance for yourself. Knowing how you want to return from your business break is important to plan and executing your break. Communicating with your clients is the key to planning a successful business break. BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: Why you should not be…
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Being creative does not mean keeping creativity separate from the business you’ve created. Reassessing what you want from your business will help you identify if you’ve created a replica of someone else’s business. Adding creativity to your business might be what you need to make your business fun again. BY THE TIME YOU FINISH LISTENING, YOU’LL FIN…
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Blogging is still relevant because it’s long form content that you can repurpose for social media. Blogging is a great marketing tool because you have more control and ownership of your content. You don’t need to subscribe to the rules that are shared about blogging. Your blog should work for you. BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: …
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