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Welcome to "Books and Whisky: A Match Made in Heaven," the podcast that seamlessly blends the intricate worlds of literature and whisky. Join us as we explore captivating stories and rich, complex spirits, discovering perfect pairings that elevate your reading experience. Whether you're a dedicated bibliophile, a whisky aficionado, or simply looking for a new way to enjoy your favorite pastimes, this podcast offers a unique journey through pages and sips. Cheers to a perfect match!
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Weekly Sales Tips with Alen Mayer

Alen Mayer, Sales Expert

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Welcome to Weekly Sales Tips where we share with you the most important selling skills needed in the 21st Century. One tip per week - one new technique to help you increase your sales results. From cold calling to prospecting to trigger events to handling objections to closing techniques - everything is covered in my practical weekly sales tips. Subscribe today!
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Sales is Easy!

Alen Mayer

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Sales is Easy is a place where we simplify and demystify the sales process, and help you with learning the formula to overcome setbacks and make sales easy. When done by a skilled professional, sales IS easy. It takes skill, drive, dedication, and access to the right tools and techniques. We will change your approach to sales that will make you comfortable in your sales role and help you sell more. You will also learn how to avoid being seen as a traditional pushy salesperson that doesn’t ta ...
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Today we’re diving into the thrilling debut novel of Lee Child's Jack Reacher series, "Killing Floor." This podcast is all about pairing the immersive experience of reading a great book with the rich, nuanced flavors of fine whisky, creating a multisensory journey that enhances your appreciation of both. "Killing Floor" is not just any thriller; it…
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Today, we're diving into Dale Carnegie’s timeless classic, "How to Win Friends and Influence People." This book has been a transformative force in the lives of millions since its publication in 1936, offering profound insights into human behavior and communication. Carnegie’s principles on how to connect with people, win their favor, and influence …
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Today we’re exploring J.D. Salinger’s iconic novel, "The Catcher in the Rye." This timeless story takes us through the rebellious and introspective journey of Holden Caulfield, a character who has resonated with readers for generations. You are in for a treat as we pair this literary classic with exceptional whiskies that will elevate your reading …
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Welcome to "Books and Whisky: The Match Made in Heaven," where we delve into the captivating worlds of literature and whisky. I'm your host, Alen, and today, we're unraveling the mysteries of Dan Brown's best-selling thriller, "The Da Vinci Code." This modern classic takes us on a whirlwind journey through art, history, and religion, as symbologist…
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Welcome to "Books and Whisky: The Match Made in Heaven," the podcast where we explore the fascinating world of literature paired with exceptional whiskies. Sit back, pour yourself a dram, and join us on this literary and sensory journey as we explore how our selected whiskies' rich flavors and aromas can enhance your understanding and appreciation …
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Welcome to "Whisky with Murakami: Exploring Norwegian Wood," a podcast episode where we delve deep into the captivating world of Haruki Murakami's acclaimed novel while savoring the rich complexities of three carefully selected whiskies. As we sip our whiskies, we'll unravel the layers of Murakami's storytelling, examining how each dram enhances ou…
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Step into a world where literature and libations intertwine, where the whispers of forgotten books echo through time. In this episode, we traverse the hallowed grounds of the Cemetery of Forgotten Books, inspired by the evocative pages of Carlos Ruiz Zafón's 'The Shadow of the Wind.' As we navigate this labyrinthine repository of lost stories, each…
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Can a fine whisky deepen your appreciation for a literary masterpiece? Discover the magic that happens when the world of literature and whisky collide in our latest episode of "Books and Whiskey: A Match Made in Heaven." Join me, Alen, as we journey through Amor Towles' "A Gentleman in Moscow," an enchanting tale of Count Alexander Rostov's life wi…
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How can some people be so persuasive while others can't seem to convince anyone to do anything? Persuasion is part art and part science. Some people are born with the charisma that the rest of us lack. But anyone can become more persuasive with the right approach. Anyone that can read or write can influence others effectively. What would it mean to…
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As human beings, we are inherently flawed by our very nature. We are destined to make some choices along the way that ends up being the wrong one, these include big hiccups as well as the minuscule parts of day-to-day life. Some of us tend to dwell on these mistakes after they occur, to the point that they actually interfere with our personal progr…
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Whether you are a leader in your company, own your own business, or are just looking to super-charge your personal development, you can use your growth mindset to help you get ahead and accomplish your goals. Being growth-oriented means that you value learning in yourself, and you can parlay this into how you interact with others, how you get resul…
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Resiliency in sales speaks to our ability to overcome the difficulties we experience in sales. In order to successfully bounce back from the difficulties we face when selling, we have to be armed with the right attitude. Possessing a ‘Yes I Can’ attitude increases our likelihood of success when we face adversity and increases the likelihood of us r…
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Having to give someone bad news can be hard. Hearing bad news in sales is hard too. Some salespeople are resilient. They accept bad news from their customers, process it, and bounce back or move beyond it. Other salespeople have poor resilience. They don’t accept bad news well, and it can make them unable to cope. How do you know if you or someone …
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You might be skilled, talented, educated, and brilliant as a salesperson. But, if you are not resilient, persistent, and gritty, you will never make the most of those other attributes. Resilience and grit might be the missing ingredients in your quest for success in sales. Try these techniques to increase your resilience and grit: 1. Stay in contac…
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Life has a way of always making us doubt ourselves, it can rattle you until you feel like you cannot go on. That is probably the reason why we often feel the only way to survive is to just stop working towards our goals. The hope for progress, growth, and success just dwindles until you decide throwing in the towel is the best decision you can make…
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We all need some sort of motivation to keep moving forward during hardships, pain, and disappointments. That is why many people go out of their way to build relationships with people they believe they can rely on when things get tough. They need to know that they have reliable friends or family they can lean back on but what happens when you don’t …
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Persuasion isn't just for salespeople. You're influencing others all the time. You might be influencing your kids to do their homework or an employee to spend his Saturday working. When you can influence others effectively, you can get more done and life is easier. Use time-tested techniques to influence the people in your career, your customers, y…
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Researchers and psychologists have been studying the influence of mindset on learning and personal fulfillment for decades. Based on over 30 years of research, Carol Dweck formulated a theory of mindset that states that we all lean toward one of two primary mindsets. The fixed mindset us one that believes our talents and traits are innate, they are…
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What Is A Growth Mindset in Sales? Why do you need a growth mindset in sales? Have you ever noticed that some people seem always to be happy, no matter what is happening in their lives? Or that some people seem to walk around under a cloud of doom and ongoing catastrophe? Henry Ford famously said, “Whether you think you can, or you think you can't-…
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There is no shame in making mistakes. We all do it. It is part of being human and living. So, you can’t expect yourself or anyone else to be perfect. But what is bad is when you make a mistake, and you do not take any of the lessons you could have learned from that experience and apply it to your life now. Not learning from mistakes, making the sam…
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Your mindset controls how you view yourself, others, and the world. It manages your ability to grow and change in sales, whether you realize your dreams, and how you control your sales career and destiny. Your mindset determines whether you develop throughout your career in sales or if you remain fixed in your development and traits. Adopting a gro…
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Those with a growth mindset tend to take more risks in sales, embrace feedback from others, and value the process over the end result, as they understand that critical learning and development typically takes place during the process. Meanwhile, those with a fixed mindset tend to stray away from risks, perceive feedback from others as negative, and…
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In sales, we learn lessons from many different situations, customers, and circumstances. Think back to some of the most lasting or impressionable lessons you have learned. Are any of these lessons from less-than-positive situations? Have you ever learned something valuable from doing something dumb or making the wrong choice? These types of life le…
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The research of psychologist Carol Dweck has drawn attention to the fixed and growth mindsets and the implications of both on the individuals who possess them. Dweck’s research and that of others after her have highlighted the detriment the fixed mindset can be as compared to the value the growth mindset in sales has to offer. While the list of pot…
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How much time have you dedicated to your personal development in the past year? Six months? Week? Unfortunately, society trains us to put other things first, like education and careers. We’re not downplaying their value in life. We just want to point out the importance of taking the time to invest in our self-improvement. Today, we’re talking about…
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Empathy is perhaps the most important soft skill we can develop for better interpersonal interactions in sales. Empathy is the ability to identify with another person’s experience. While we often think of empathy in terms only of identifying with someone’s pain or negative experience, we can apply empathy in a variety of situations. Developing empa…
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Soft skills are personal attributes that allow us to effectively relate to others. Applying these skills helps us build stronger work relationships, work more productively, and maximize our career prospects in sales. Often we place the focus of our career development efforts on hard skills – technology skills, knowledge, and other skills that speci…
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Comfort zone – customers resist change; no fear; risk-free; safe; getting by; easy to do; Learning zone – customers open to new possibilities and exploring new things; pursuing their goals and vision; fear and risk involved; Panic zone – too far and too tough to do; uncomfortable; customers block every initiative; When Does the Status Quo Win? comm…
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Talent has advantages, but it's overrated: 1. Talent can make the journey easier. If you have a talent for a particular area, such as music or sales, you’ll have an easier time making progress. The journey is smoother and faster. 2. Talent is insufficient. Talent doesn’t eliminate the need for practice. Talent without practice is no more valuable t…
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Resilience is a critical sales skill that everyone needs to develop in order to thrive in sales and in life. Resilience describes one’s ability to recover from sales challenges. Someone who is resilient does not let difficulties defeat them but rather pushes through hardships until they overcome them, no matter how hard and no matter how long. Resi…
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What Is The Power Of Persistence in Sales? How Can We Define Persistence in Sales? Can Persistence Be Learned? Why It’s Important To Develop Persistence in Sales Traits Of Highly Persistent Salespeople Using 15 Habits Of Persistent Salespeople To Help You Develop Persistence Positive Affirmations Can Help Generate Persistence Learn more about your …
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If you want to thrive and achieve any success in sales you must learn how to shift your focus from the fact that a career in sales isn’t fair to the most important thing impacting your personal success, and that thing is you. By focusing on who you are you have the ability to channel your power into actionable progress and ultimately success. Learn…
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Every salesperson has been in stressful situations. Whether a difficult situation affects you personally or a group of customers you’ve been involved with, being resilient means, you can maintain control and think of new ways to tackle problems. Resilient salespeople adapt quickly to changes and use their skills to recover from difficulties. Learn …
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Resilience speaks to a salesperson's ability to bounce back from difficulties and catastrophes experienced in a sales job. Resilience is essential to navigating life because adversity and challenges are inevitable. While there are a variety of things related to resilience in sales, the following is a list of resilience power words. Each of these wo…
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Psychologists have determined that resiliency is a skill you can learn. And once you learn what you need to be resilient in sales, you can also improve and grow your expertise. Resiliency requires a commitment to improving yourself. Specific actions and skills are needed to become and stay resilient. Researchers have identified the following ways y…
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There is a link between resilience and personal power when selling. These key aspects of resilience help support personal power: • Focusing on the Present Supports Faith in Yourself • Learning from Your Failures Supports Self-Acceptance • Positive Thinking Supports Courage in Your Principles • Stress Management Supports Being Yourself • Changed Per…
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Empathy is the ability to understand and sometimes even feel customers' emotions and be able to treat them according to those emotions and emotional reactions. Developing the ability to show others empathy is important to aid in solving your customer's problems and win over their hearts. Learn more about your ad choices. Visit megaphone.fm/adchoice…
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When we are confronted with anxious or worrisome situations when selling our bodies react differently than when faced with a normal situation. This causes the fight or flight response to naturally respond. We need to change our mindset from flight to fight and direct it towards positive action when selling. Learn more about your ad choices. Visit m…
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As far as personality traits for salespeople go, mental toughness is an interesting one. It can improve your sales performance, it can influence your wellbeing, and it can make you a more successful salesperson. It’s the ability to bounce back from a challenge and seek out a new route to achieve success. Learn more about your ad choices. Visit mega…
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Improve these empathy skills: · Be Present · Active Listening · Non-verbal Cues · Pause · Ask Questions · Use “we” not “me” Empathy requires being present in the space you and your prospect are sharing. To connect with someone, you need to be focused on the conversation you are having with them, not on what else is happening in your life or going o…
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Mental Toughness Matters When we explore the depths of it, it’s important to understand it isn’t about simply going through the motions. We still have to be focused and engaged in producing a high level of performance in sales. It isn’t about merely finishing, it’s about finishing on top. It’s easy to produce a performance worth talking about when …
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You have been living in your comfort zone for as long as you can remember. You’ve never been one for danger, but part of you understands that you may have misread the situation. It’s fine to visit your comfort zone, to rest up, and build your energy there. However, it is vital that you get out of your comfort zone in your sales career. Learn more a…
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You want to be mentally tough. There are a wide variety of ways that you can do this, but one of those is to look at mentally tough people. What habits do they carry out daily? What traits do they possess? How can you emulate the mentally tough in order to also be tough mentally? Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Sales is tough and it's even harder when it throws an unexpected curveball. You know this already, but that doesn't make it easier to deal with when you're faced with a difficult situation with your customers, does it? These strategies can help build you back up to forge ahead. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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The answer to this question will never change. When someone asks who will succeed? The answer will always be – the salespeople who persevere. Let's look at 5 characteristics of salespeople who persevere. 1. Keep It Visible 2. Technology 3. Preparation 4. Questions 5. Gravity At the end of each day, ask yourself whether you have done something that …
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When we think of adversity in sales, we think of those situations and scenarios that pose challenges or create obstacles in our sales career. As much as we would like to avoid adversity, it is a constant and ever-present force in our sales lives. Thus, learning how to cope with and manage adversity becomes the key to our success in sales. Learn mor…
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It doesn’t seem obvious apparent, but there is a connection between patience and resilience in sales. Patience can be defined as the capacity to accept or tolerate delay, trouble, or suffering without getting angry or upset. Resilience is our ability to recover quickly from difficulties and challenges we encounter when selling. So what’s the link? …
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Resilience speaks to our ability to recover quickly from hardships that we experience in sales. Having strong problem-solving skills speaks to our ability to look at problems comprehensively, break them down into pieces, and find applicable solutions for them in a timely matter. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Resilience in sales is a characteristic that speaks to our ability to recover or bounce back from difficulties we experience in sales and life. Insight is a trait that speaks to our capacity to gain an accurate and deep intuitive understanding of a person or situation when selling. How to Cultivate the Self-Insight: - Ask Questions - Set & Assess G…
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Resiliency is a characteristic possessed by every individual who has ever achieved something truly worthwhile. Being able to push through difficulties, setbacks and the unrelenting obstacles that life throws your way is paramount to success in whatever it is you seek. Unfortunately, the majority of individuals look for the path of least resistance …
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