Τα καλύτερα Binder podcast (2024)

1
"The Little Sins We Commit at Work" and $12,000 Coffee Story 17:43

12h ago17:43

17:43

Employee Monitoring and Trust: Management Tips, Marketing Takeaways I examine the increasing trend of companies cracking down on minor employee infractions and the implications of such strict policies. Thoughts on the 10/30/2024 WSJ article about Payhawk. I highlight stories from companies like Meta, Ernst & Young, and Target, explaining the negati…

1
Going Out of Style? 'Verb-Your-Noun' Taglines. What You Can Learn from Famous Slogans 16:32

22d ago16:32

16:32

What is the difference between a tagline and a slogan? What are some of the best slogans of all time? I analyze the trend in taglines called "verb-your-noun" that I think is on its way out. You've seen it, like "Find your tribe" or "Maximize your space" or "Fund your dream." These are imperatives (commands) to a customer. You might be using this ta…

1
Are MBAs Still Relevant? An Entrepreneur's Advice. (Unfiltered Voice Memo) 8:02

1M ago8:02

8:02

Business education is a business. "And the biggest thing I don't do well with, and never did well with, was knowing that no matter how hard I worked, there would always be a cap to my success. And when I say success, I really mean the take-home, the revenue. Why are we there? This is not altruism. What do you get out of a job? You get money. Don Dr…

1
Mentally Drained After Calls? My Voice + AI Note-Taking Tip (Google Gemini) 9:30

2M ago9:30

9:30

62% of the workday is lost to mundane tasks like email, chat, and note-taking, according to Asana's 'Anatomy of Work' 2023. I offer a valuable tip using Google Gemini for easier note-taking. I highlight Gemini's advantages over ChatGPT. Hear listener comments on "A Guy Named Money" about YOUR license plate frame game. Topics: (0:00) The cost of mun…

1
A Guy Named "Money" 13:28

2M ago13:28

13:28

The Importance of Personal Branding and Attention to Detail: In this episode, I will tell you about what I call a "discerning guy." Now, this term started out to describe drivers who take the dealership's ad off their bumper (watch part 1: the license plate / parking lot video). But now I use it for everyone regardless of gender and it's just a cat…

1
Common Podcast Page Mistake + How to Brand Your Zoom Link: Vanity URL 9:37

2M ago9:37

9:37

I discuss a common mistake I see many podcasters and website owners making: not testing user experience as a lay user. I emphasize how crucial it is to have easy access links for Spotify and Apple Podcasts on your podcast home page (on your own website). And I talk about the value of using universal links like Plink. I'll share some practical tips …

1
Market to One Person, Not a Crowd 10:27

3M ago10:27

10:27

Are you marketing to a generic blurry face or to 47 year-old Charlie living in Seattle? "In 2023, global ad spending of traditional media, when compared to the previous year, declined by 4%, totaling $266 billion. Magna cites economic uncertainty as one reason for the drop-off. On the other hand, in 2023, the ad spending for digital “pure-play” rea…

1
Myth Marketing is Out: Lessons from Y2K Shampoo, Cereal, & CPG 11:47

4M ago11:47

11:47

Myth marketing worked in the 1900s but you should change strategy at this point. Fun case studies from Herbal Essences shampoo ads to the biggest lie you ate about breakfast, to the mythical (financial) narratives about marriage. Watch this episode on YouTube.com/emilybinder. The narratives behind some the most profitable institutions are a house o…

1
Sean Barber - Anything Scout (10 Year Anniversary Pt. 3) 45:25

4M ago45:25

45:25

Dan is celebrating 10 years of The Binder Boneyard by interviewing a few experts and friends in the International Harvester world.Find Sean and Anything Scout here!https://anythingscout.com/Από τον The Binder Boneyard

1
Mark Lake (10 Year Anniversary Pt. 2) 34:25

4M ago34:25

34:25

Dan is celebrating 10 years of The Binder Boneyard by interviewing a few experts and friends in the International Harvester world.Από τον The Binder Boneyard

1
Jeff Ismail - IH Parts America (10 Year Anniversary Pt. 1) 40:31

4M ago40:31

40:31

Dan is celebrating 10 years of The Binder Boneyard by interviewing a few experts and friends in the International Harvester world.Find Jeff and IH Parts America here!https://www.ihpartsamerica.com/storefront.htmlΑπό τον The Binder Boneyard

1
Buffalo Marketing: How to Maximize Every Part of Your Content 7:15

4M ago7:15

7:15

Buffalo marketing is a content strategy that maximizes the value of your podcast by repurposing every part of the content—like clips, shorts (vertical videos), audiograms, social media posts, and blogs—over time, much like the Native American practice of using every part of the buffalo so nothing goes to waste. This approach involves strategic plan…

1
"America's Sweethearts" Pay, Brand Equity, Early 20s Career Advice | Dallas Cowboys Cheerleaders 18:35

4M ago18:35

18:35

The Complex World of Dallas Cowboys Cheerleaders: Pay Disparity, Brand Value, and Gender Dynamics. I discuss the surprisingly low pay of #DCC, despite being the face of the world's most valuable sports franchise ($9 billion via Forbes). Watch this episode: youtube.com/emilybinder Netflix documentary "America's Sweethearts." 1) Brand value and talen…

1
269: Progressive Victory (w/ Sam Drzymala) 1:07:14

5M ago1:07:14

1:07:14

Matt interviews Sam Drzymala of Progressive Victory to answer some questions listeners have had about the progressive group seeking to connect livestreamers and their audience with on-the-ground organizing and canvassing. Plus, more about the Jamaal Bowman canvassing event on June 22 and June 23! Find out more and sign up here: https://actionnetwor…

1
All About the Travelette 1310 26:46

5M ago26:46

26:46

This week Dan talks about the International Harvester Travelette 1310The Binder Boneyard Podcast is hosted by Dan Hayes and produced by Bradley Parsons. Music by Bradley ParsonsSupport the show on Patreon:www.patreon.com/thebinderboneyardpodcastFollow The Binder Boneyard on social media:Instagram: @thebinderboneyardFacebook: The Binder Boneyardwww.…

1
Is the Discount Tire Logo Drunk? Brand Color Psychology 7:33

6M ago7:33

7:33

What's going on with the Discount Tire logo? Discount Tire is a wheel and tires retailer established in 1960 and today is one of the largest companies in its segment, operating over one thousand stores across the USA -- despite its logo that gives fast food and cartoons. I explore the significance of color and branding in influencing consumer perce…

1
268: Authoritarian Crackdowns on Anti-War, Pro-Palestine College Students 58:13

6M ago58:13

58:13

On this episode of DOOMED with Matt Binder, Matt breaks down the crackdown on pro-Palestine college students in early May, a day after NYC Mayor Eric Adams and the NYPD raided Columbia. (Episode form the 5/1/24 livestream show.) Support the show: http://www.patreon.com/mattbinderΑπό τον Matt Binder

1
Stop Using AirPods on Zoom and Podcasts. (Jaw-Dropping Sound Test!) 9:02

6M ago9:02

9:02

This episode will finally convince you to stop showing up to Zoom calls or podcasts with AirPods as your mic input. (It's fine for output.) For emotional association and any appeal from a sales or marketing perspective, sound is far more important in the brain than visuals or words. We process sound 10x faster than the blink of an eye. 95% of purch…

1
267: Anti-war, Pro-Palestine Protests Spread on College Campuses (w/ Talia Jane) 1:01:40

6M ago1:01:40

1:01:40

Last week, on April 24, DOOMED host Matt Binder interview independent journalist Talia Jane on his livestream show about her on-the-ground coverage of the pro-Palestine, anti-war encampments at Columbia and NYU campuses and how they were spreading across the country. Here's that interview with a real first-hand account of what these encampments wer…

1
Stop Losing HALF Your Hard-Earned Clients: Retention Marketing Tips 8:41

7M ago8:41

8:41

Lack of communication is costing you hard-earned clients. Example - financial services: Advisors average $3,100 CAC per client. 54% of clients: "I changed financial advisors" in 2023. Why: weak comms. 47% of clients w/over $500,000 AUM want to hear from advisor at least monthly. But most advisors reach out much less. Via YCharts, 2023 Timestamps: (…

1
Nike's Win, Pepsi's Fail, and Pinkwashing on LinkedIn: Purpose-Driven Marketing 6:46

7M ago6:46

6:46

82% of consumers say they want to buy from brands with values that align with their own (RetailBrew, 2022). I discuss what makes purpose-driven marketing work or fall flat. Topics: (00:00) Introduction to Purpose-Driven Marketing (1:22) Success of Nike's 30th anniversary "Just Do It" campaign, ft Colin Kaepernick, boldly aligned with Black Lives Ma…

1
266: Rafah, Gaza, Palestine (w/ Mohamad Habehh of American Muslims for Palestine) 1:12:49

7M ago1:12:49

1:12:49

Director of Development for American Muslims for Palestine and Palestinian-American community organizer Mohamad Habehh joins DOOMED with Matt Binder to discuss the latest Gaza and the changing public opinion on Israel - Palestine. (Episode from the 2/13/24 livestream show.) Support the show: http://www.patreon.com/mattbinder…

1
All About D-Series ('69-'75) 32:39

7M ago32:39

32:39

Dan gives you a brief history lesson about D-Series vehicles.The Binder Boneyard Podcast is hosted by Dan Hayes and produced by Bradley Parsons. Music by Bradley ParsonsSupport the show on Patreon:www.patreon.com/thebinderboneyardpodcastFollow The Binder Boneyard on social media:Instagram: @thebinderboneyardFacebook: The Binder Boneyardwww.thebinde…

1
How Scott Galloway & Bethenny Frankel Top Charts: Winning Podcast Formats 10:10

8M ago10:10

10:10

Forget consistency and try VARIETY. I explore the strategy used by two famous podcasters, focusing on variety in episode content, length, and style to keep the audience engaged and cater to different interests. Results: they top the charts for Business and for Society & Culture. Trick question: How long should a podcast episode be? Mini case study …

1
A Shop Update 30:04

8M ago30:04

30:04

Dan is back to update you on what he's been up to over the last month.The Binder Boneyard Podcast is hosted by Dan Hayes and produced by Brad Parsons. Music by Bradley ParsonsSupport the show on Patreon:www.patreon.com/thebinderboneyardpodcastFollow The Binder Boneyard on social media:Instagram: @thebinderboneyardFacebook: The Binder Boneyardwww.th…

1
265: Migrant Hysteria (Again) 49:31

8M ago49:31

49:31

On this episode of DOOMED with Matt Binder, Matt breaks down the recent migrant hysteria...something that only seems to happen in an election year. Plus, we take a look at a disturbing Fox News clip featuring right winger Curtis Sliwa and the Guardian Angels assaulting someone live on the air with Sean Hannity. (Episode from the 2/7/24 livestream s…

1
264: The Cult of Vince McMahon (w/ David Bixenspan) 2:25:35

8M ago2:25:35

2:25:35

Vince McMahon resigned from WWE (and its parent company, TKO) for good after disturbing sexual assault allegations. How did he force his way back into the company to begin with? Who knew what? Is the toxic culture in WWE and across pro wrestling facing a reckoning? What happens next? Journalist David Bixenspan joins DOOMED with Matt Binder to discu…

1
Do You Use Jackal or Giraffe Language? ("Nonviolent Communication") 6:16

9M ago6:16

6:16

Are you listening with jackal or giraffe ears? Conversation tips from Nonviolent Communication. Plus: What's wrong with saying "I feel like you ___"? Watch on YouTube Show notes Join my YouTube channel- access perks Video episodes Timestamps: (1:00) Difficult conversations: giraffe vs jackal language (watch Short) (1:37) Pop psychology (1:50) Nonvi…

1
Shop Check-In 27:09

9M ago27:09

27:09

This week Dan talks about what they've been up to at The Binder Boneyard.The Binder Boneyard Podcast is hosted by Dan Hayes and produced by Bradley Parsons. Music by Bradley ParsonsSupport the show on Patreon:www.patreon.com/thebinderboneyardpodcastFollow The Binder Boneyard on social media:Instagram: @thebinderboneyardFacebook: The Binder Boneyard…

1
Crazy Expectations? The Reality of Podcasting (Wild Leverage) 13:20

9M ago13:20

13:20

Podcasting is the highest leverage marketing activity you can do, but it's a long game and very misunderstood. People think they need a million downloads to have a 'successful' podcast; not true. At the same time, it's competitive but not as much as you think - hear why. (0:10) Podcasting $4bn industry in 2024 (IAB) (1:36) Big misconception new pod…

1
263: How MrBeast Inadvertently Revealed X / Twitter Monetization is Rigged 54:39

9M ago54:39

54:39

MrBeast made a quarter of a million dollars by uploading a video to Elon Musk's X and in doing so revealed just how rigged the monetization system is. Scam Economy host Matt Binder walks through all the details of X Monetization, the little known X Amplify program, how Elon Musk and company pushed the famous YouTuber's content into social media fee…

1
262: Best & Worst Tech of CES 2024 + How the GOP Primary Was Set to Go From the Beginning (w/ Eoin Higgins) 1:13:58

10M ago1:13:58

1:13:58

Eoin Higgins joins DOOMED with Matt Binder to discuss CES, the biggest annual tech conference, and their experience at the event live in Las Vegas. What was the worst tech? Most dystopian? Was there good tech? And what the latest tech trends say about the state of the industry. Also, a discussion about the results of the Iowa Caucus and how the GOP…

1
Why It's Not Selling (Value Equation: Easy Top, Hard Bottom) | (Top 5 Rebroadcast) 6:10

10M ago6:10

6:10

Are you leading with the dream outcome, the likelihood of success, the price, or something else? Your customers want something high quality, guaranteed, fast, and easy. Hear the key ideas of Alex Hormozi's value equation from "$100M Offers", a helpful concept any business person or marketer can use regardless of your industry. (0:29) Hormozi's valu…

1
All About Travelalls 31:23

10M ago31:23

31:23

This week Dan talks about the IH Travelall.The Binder Boneyard Podcast is hosted by Dan Hayes and produced by Bradley Parsons. Music by Bradley ParsonsSupport the show on Patreon:www.patreon.com/thebinderboneyardpodcastFollow The Binder Boneyard on social media:Instagram: @thebinderboneyardFacebook: The Binder Boneyardwww.thebinderboneyard.comwww.t…

1
How to Make Your Content Memorable | (Top 5 Rebroadcast) 1:31

10M ago1:31

1:31

Think of your favorite TV commercial of all time. What made it memorable? It was probably that it told a story that resonated with you. Unlike straight feature benefit ads that you'll often see from CPGs, like detergent or toothpaste, or from insurance companies, really memorable advertising tells a story and triggers feelings. The same goes for pu…

1
Setting Up Your Scout for Offroad Use 31:14

10M ago31:14

31:14

This week Dan teaches you how to get your Scout prepped for off roading.The Binder Boneyard Podcast is hosted by Dan Hayes and produced by Bradley Parsons. Music by Bradley ParsonsSupport the show on Patreon:www.patreon.com/thebinderboneyardpodcastFollow The Binder Boneyard on social media:Instagram: @thebinderboneyardFacebook: The Binder Boneyardw…

1
Where to Start with Restoration 27:10

10M ago27:10

27:10

The Binder Boneyard Podcast is hosted by Dan Hayes and produced by Bradley Parsons. Music by Bradley ParsonsSupport the show on Patreon:www.patreon.com/thebinderboneyardpodcastFollow The Binder Boneyard on social media:Instagram: @thebinderboneyardFacebook: The Binder Boneyardwww.thebinderboneyard.comwww.trainsoundstudio.com…

1
Cut Your Intro: Short Form Content Tips | (Top 5 Rebroadcast) 4:51

10M ago4:51

4:51

We used to actually watch a string of 30-second commercials for Downy and Doritos waiting for Seinfeld to come back on. Today is not the age of television, or patience, but the age of ultimate optionality. This is the age of TikTok and you need to keep these tips in mind when creating short form content. Create for people, not algorithms. The algos…

1
Buyer Beware 31:42

10M ago31:42

31:42

Dan talks about some basics for first-time IH owners.The Binder Boneyard Podcast is hosted by Dan Hayes and produced by Brad Parsons. Music by Bradley ParsonsSupport the show on PatreonFollow The Binder Boneyard on social media:Instagram: @thebinderboneyardFacebook: The Binder Boneyardwww.thebinderboneyard.comwww.trainsoundstudio.com…

1
Reflecting on 10 Years in Business 16:38

10M ago16:38

16:38

This week Dan rings in the new year with a some reflections.The Binder Boneyard Podcast is hosted by Dan Hayes and produced by Bradley Parsons. Music by Bradley ParsonsSupport the show on Patreon:www.patreon.com/thebinderboneyardpodcastFollow The Binder Boneyard on social media:Instagram: @thebinderboneyardFacebook: The Binder Boneyardwww.thebinder…

1
One Day Amazon Will Fail + Story of Sears | (Top 5 Rebroadcast) 6:03

10M ago6:03

6:03

January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of the past year. This is #4 as we count down to the #1 most popular on January 30, 2024. This episode originally aired 5/20/2020. Timestamps: (0:05) The Top 5 Rebroadcast explainer / intro for this month (1:05) Evergreen strategy, you can still get value fr…

1
Charlie Munger: You're Already Paying for It | (Top 5 Rebroadcast) 2:37

10M ago2:37

2:37

"The company that needs a new machine tool but hasn't bought it yet is already paying for it."-Charlie Munger. Price is what you pay, value is what you get. January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This is #5 as we count down to the #1 most popular on January 30, 2024. This episode…

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