Governance & Executive Development with Brad Sugars

The Boardroom 180 Podcast

Host Munir Haque, in partnership with ActionEdge Executive Development, welcomes guest Brad Sugars to the show. Brad Sugars is the world’s number-one business coach with a 30-year career. He is a found and chairman of Action Coach and has written 18 books on business, marketing, and leadership, including The Wealth Coach and Pulling Profits Out of a Hat. Brad discusses the nuances and necessities of governance management with Munir.

In his book Pulling Profits Out of a Hat, Brad addresses the five disciplines of a successful business, which he details for Munir. A successful business necessarily must also have a well-organized board representing the needs of all customers, staff, suppliers, lenders, banks, shareholders, and the community. Brad identifies how board governance has been perceived as a pain for a CEO but in reality, the role of the board is to assist the CEO and the growth of the business which means being a proactive board rather than a reactive one.

Munir and Brad discuss board member roles, what makes a great chairman, and how the five disciplines of a successful business can be applied to board governance and coaching boards. Brad has coached boards, giving him insight into what it takes to coach the different members of a board effectively, and he shares what it takes to maintain board functionality and unity while simultaneously identifying what individual members need and what’s best for the company. Governance management can be an intricate process but Brad Sugars addresses exactly the type of work that must be invested into a board’s success.

About Brad Sugars:

Professionally, nobody has created a bigger impact on Brad Sugars' life than Jim Rohn. As a teen, Brad scrimped and saved his allowance in order to afford tickets to a Rohn seminar, and despite being the youngest person in the audience, what he learned there has informed his own business practices and philosophies throughout his life.

Now, internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multi-million dollar franchise ActionCOACH®.

As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you - so you can spend more time doing what really matters to you.

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Contact Brad Sugars:

• Website: BradSugars.com
• Website: ActionCoach.com
• Books: Books By Brad Sugars
• LinkedIn
• Instagram
• YouTube

Contact Munir Haque | ActionEdge Executive Development:

• Website: AEEDNow.com
• Linkedin: Action Edge Executive Development Inc.

Podcast Production:

• Recording: PushySix Studios
• Production Assistance: Astronomic Audio

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Transcript

Brad Sugars: [00:00:04] When the CEO dreads board meetings, if the CEO dreads the board meeting, you know that there's a challenge going on. There's a lack of support for the CEO. They're not being supported to get the job done type thing. If you don't, if you as a board don't believe in the CEO, then move on. Don't just punish them for 9, 12 months and then move them on type thing. It's not going to grow the organization. The second is when you see the sidebars happening, when the board is not operating as an inclusive group, when the meeting happens, and then people go outside and do their little chats with each other, and instead of saying it in the room, they say it outside of the room. A board that is open, trusting, believing in each other is necessary for it to be the case. There has to be that level of willingness to have the hard discussions in the room.

Munir Haque: [00:01:02] Hello everyone, and welcome to another episode of The Boardroom 180 Podcast. I'm your host Munir Haque, an executive coach and senior board strategist. I have partnered with Action Edge Executive Development to lead their governance and political acumen division. In each episode, we meet with governance leaders and step into their boardrooms where decisions shape the world around us. We'll hear the good, the bad and the ugly, but with a keen focus on where the gaps are, discover emerging best practices and real world tools to better evaluate, guide and grow you and your boards.

Munir Haque: [00:01:37] In today's episode, we have Brad Sugars. Brad Sugars is a seasoned entrepreneur and world's number one business coach, known for his captivating storytelling and actionable insights from his 30-year career. As a chairman and founder of Action Coach, 1000 plus globally franchised company, Brad has personally experienced scaling of business through marketing, leadership, franchising and global expansion with 18 authored books on business, marketing and leadership, including The Wealth Coach, The Real Estate Coach, Billionaire and Training and Pulling Profits Out of a Hat, Brad's message is packed with practical strategies for success. His engaging and hands-on style leaves readers and audiences inspired and equipped with actual takeaways. Brad's journey from being mentored as a teenager to becoming an internationally renowned speaker and CEO of multiple companies, underscores his passion for education and motivating entrepreneurs. He emphasizes building businesses that work without constant oversight, allowing for a better work-life balance. Brad's commitment to helping others achieve success is evident in a straightforward approach and dedication to sharing his expertise through speaking engagements, podcasts, and business forums. So thanks, Brad, for joining us today. I know you've got a very busy schedule. I'm glad that you found some time to fit us into it, and I'm really looking forward to the conversation we're going to have today.

Brad Sugars: [00:03:00] You know, it's an interesting subject, and there's a lot of boards that you know, I guess it's new to some people managing a board, working with a board, getting the whole result. So yeah, great to be here.

Munir Haque: [00:03:12] Oh, and so I think we'll just kind of jump into it just to kind of make best use of your time, you know, kind of in preparation for this meeting, I did go through your book, the Pulling Profits Out of a Hat. And in that book, you talk about the five disciplines of successful business. And so, you know, just to give kind of our listeners who aren't familiar with you a bit of a background of it. I was wondering if you could kind of go through those five disciplines and maybe give a little bit of an example to kind of so that our listeners can picture what you're getting at.

Brad Sugars: [00:03:42] Yeah. So what we did when we wrote that book, it took us about two and a half years. We studied our clients ...