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Top 3 Product Planning Mistakes Fashion & Jewelry Designers Make
Manage episode 376492810 series 1028180
What products should I drop when? How much inventory will I need? What's a logical way to set sales goals? We cover all of this and more. You'll get a deeper understanding of the top product planning and inventory mistakes I see with my clients (and I've made them all myself) plus how to fix them. This is for fashion products, accessories, jewelry, home goods, CPG...
1: Setting Sales Goals Based on Nothing - Pop quiz: What's the #1 predictor of sales for a DTC market, craft show, or retail store?
2: Not Understanding How Much Inventory You Will Need - Stock to Sales ratio, sell-thru percentages, POD vs. in-stock vs. pre-order vs. made to order...
3: Dropping Seasonal Products Too Late
- your "too early" is my "way too late", seasonal vs. evergreen products
We also cover markdowns and how to actually PLAN for them and deal with markeitng things down. xo - Jane
297 επεισόδια
Manage episode 376492810 series 1028180
What products should I drop when? How much inventory will I need? What's a logical way to set sales goals? We cover all of this and more. You'll get a deeper understanding of the top product planning and inventory mistakes I see with my clients (and I've made them all myself) plus how to fix them. This is for fashion products, accessories, jewelry, home goods, CPG...
1: Setting Sales Goals Based on Nothing - Pop quiz: What's the #1 predictor of sales for a DTC market, craft show, or retail store?
2: Not Understanding How Much Inventory You Will Need - Stock to Sales ratio, sell-thru percentages, POD vs. in-stock vs. pre-order vs. made to order...
3: Dropping Seasonal Products Too Late
- your "too early" is my "way too late", seasonal vs. evergreen products
We also cover markdowns and how to actually PLAN for them and deal with markeitng things down. xo - Jane
297 επεισόδια
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1 How This Shopify Store Owner Grew from 134K to 1 million in Sales: Case Study with Claire from Bean Goods - PART TWO 38:06
1 How This Shopify Store Owner Grew from 134K to 1 million in Sales: Case Study with Claire from Bean Goods - PART ONE 37:48
1 Website Conversions: The 2nd Most Important Thing Your Website Needs to Turn Lookers into Buyers 14:21
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1 How to Use the Content You're Already Posting On Social Media to Get Free, Organic Traffic to Your Website 32:22
1 Manufacturing Secrets with Lana Hogue 1:02:50
1 Connecting & Marketing to Your Customers in Different Ways with Cathy Wagner from Retail Mavens 25:00
1 Understanding and Not Being Afraid of Cash Flow with Layne Booth from Project Booth 1:01:31
1 Starting a Shopify Store and Growing it to $50 K in Sales with Susan Bradley 1:06:16
1 Part II with Zoe Hong: 5 Ugly Truths About Working in the Fashion Industry and What to Do about Them 27:37
1 Changing Your Business Model: From a Fashion Designer to an Author w/ Adeline Olmer with Adeline Olmer 40:08
1 Scaling Her Wholesale Handbag Business & Getting into the Four Seasons Resorts with Jennifer Boonlorn 48:37
1 What Are the Signs That One Fashion Business Will Succeed and Another Won't? Interview with Nicole from Startup Fashion 1:07:49
1 Heavy Mental Detox – a Personal Journey of Entrepreneurship, Creativity, and Other Scary Stuff 24:30
1 How to From No Online Sales to a Profitable Business That Supports You (in a TINY Niche) with Erika Neumayer 42:18
1 Product Launch With Special Guest Monica Lee 1:02:33
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