Raising Money for Your Fashion Startup Brand Through Crowdfunding with Shannon Lohr

Jane Hamill | Podcast

Το περιεχόμενο παρέχεται από το Jane Hamill | Fashion Brain and Jane Hamill. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Jane Hamill | Fashion Brain and Jane Hamill ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

7y ago 54:14

MP3•Αρχική οθόνη επεισοδίου

Today's episode shows you how you can raise money for your fashion startup in the next 6 months - without investors or taking out a loan. My guest, Shannon Lohr, is an expert on crowdfunding fashion companies. In fact, when she and her partner launched their own Kickstarter campaign, it became the highest-funded fashion project in Kickstarter history, raising enough money to quadruple their first production order. Bam. SHannon breaks down the dos and don'ts of launching a crowdfunding. This interview is PACKED with actionable edvice. Thanks, Shannon!

>>>SHOW NOTES AND LINKS:

http://fashionbrainacademy.com/shannon/

What we cover in this episode:

What to do in the first 7 seconds of your crowdfunding video
How to tell your story to get people to back you
The power of guest posting and what it did for Shannon's Kickstarter campaign
The 3V's of a successful crowdfunding campaign
Slick video or old school?
Flat lay images and look book photos
Crowdfunding rewards for backers
Pricepoints that work best for a successful (funded) Kickstarter
How often to email people about your crowdfunding campaign

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