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How To Break a World Record on YouTube with Award-Winning Author Rob Biddulph
Manage episode 272835591 series 2794064
Το περιεχόμενο παρέχεται από το Andy Greenhouse. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Andy Greenhouse ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Rob Biddulph is an award-winning author and illustrator who has increasingly used video to connect with his ever-growing audience.
Before turning to illustration full-time, Rob had established himself as a leading designer and art director, winning awards and steering the visuals for some of the UKs most iconic mags including the NME and the Observer magazine.
Having already caused a storm on social media with his #packedlunchpostits and behind the scenes book development, during the UK lockdown Rob came up with the idea of teaching kids how to draw live online – to help relieve many peoples’ homeschooling stresses. He found a lot of grateful parents!
His #DrawWithRob campaign grew exponentially and led to not only a #DrawWithRob book – another best-seller, but also a Guinness World Record for the biggest audience for a live art class ever – via YouTube.
Rob delves into the story behind how he got started in writing books and how video has ultimately helped him grow his audience.
In this episode you'll discover:
- Rob's background in magazines
- How Rob finally found a publishing agent
- How he went from art director to published author
- How the Covid-19 pandemic inspired him to help parents and their kids
- Why you should always learn from your mistakes
- How he broke a world record on YouTube
- Why video channels like YouTube are great for self promotion
- The value of live video
- Why YouTube can directly influence sales
- An insight into the future for his creations
- Rob’s experience as an influencer
- How brands and businesses can use video effectively
24 επεισόδια
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