Episode 212: Bhav

Triple F - Fashion, Fitness, and of course Food

Bhav Bhavana Jain [e-mail] ABOUT BHAV is a women's contemporary clothing brand based in Chicago, IL. The line is inspired by the rich diversity of South Asian heritage fabrics, and features sophisticated and flattering ready-to-wear pieces tailored to fit the daily lives of real, modern women. Versatile enough to be worn wherever your day takes you, we aim to reimagine what fusionwear can be. UNLOCKING SOUTH ASIAN FABRICS South Asian craft traditions date back centuries, and these ancient artisan skills can be found in textiles utilizing techniques such as IKAT dyeing, screen printing and block printing. We strive to introduce ALL women to these beautiful heritage fabrics, and showcase their ability to be seamlessly incorporated into a contemporary wardrobe. INSPIRED BY HERITAGE BHAV seeks to empower women to find unique ways to embrace their cultural heritage. We see heritage as a piece of us - not the sole thing that defines us - and are inspired by everyday women who have authentically incorporated their multicultural identity into their lives, whether it's related to career, motherhood or otherwise.