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10. Auto Retail Still Finds Itself Struggling to Relate to Women Car Buyers
Manage episode 341944880 series 3397880
Το περιεχόμενο παρέχεται από το Marcus Amick. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Marcus Amick ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Episode 10 of To the Point delves into some of the challenges that automotive dealerships still face, when it comes to servicing women, who account for more than 60% of all new vehicles sold in the U.S., according to a report by Cars.com.
About Our Guest
Cathy Droz is an accomplished automotive journalist, consult and speaker. Droz is also the founder/CEO of HER Certified® – a dealer program that seeks to help dealerships better serve women car buyers – which was founded on the principals of honesty, excellence and respect. The Phoenix-based consultant has 50 years of experience in the business, including operating a full-service automotive marketing company. Droz is the author of the book, A Woman’s Guide to Buying a Car with Confidence and Street Smarts – Don’t Let These High Heels Fool You, and the digital e-book, How to Buy a Car in Your Pajamas, From Dealer to Driveway.
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