Editorial Guidelines: How to Publish Content that Builds an Audience

This Old New Business with Jeff Korhan

Το περιεχόμενο παρέχεται από το Jeff Korhan and Jeff Korhan interviews leading business growth experts.. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Jeff Korhan and Jeff Korhan interviews leading business growth experts. ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

9y ago 20:33

MP3•Αρχική οθόνη επεισοδίου

Many small businesses understand and use an editorial calendar to plan the consistent publishing of content. Consistent publishing is essential, but it is also vital to have guidelines for assuring that content meets the expectations of its targeted audience.

In this, our first 2016 episode of This Old New Business Jeff Korhan discusses why breaking your publishing schedule is not a good thing to do, but it's better than publishing content that does not merit the attention of your audience.

In addition to recommitting to this show, we are starting a new podcast show for landscaping, lawn care and other green industry professionals that want to discover relevant resources, tools and training on all aspects of digital marketing.

You can sign up to be notified about the launch at Landscape Digital Institute.

In this episode, we discuss how the following 9 factors contribute to creating editorial guidelines that build an audience.

Business Objectives
Content Mission
Content Goals
Audience persona
Business Distinction
Editorial Calendar
Publishing Guidelines
Channel Plan
Tools

Download an editorial template from Content Marketing Institute.
For more detailed show notes go to Editorial Guidelines: How to Publish Content that Builds an Audience

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