Dr. Bronner's Magic Soap: Embracing Eccentricity

The Venture

Το περιεχόμενο παρέχεται από το Virgin Atlantic / Gimlet Creative. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Virgin Atlantic / Gimlet Creative ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

7+ y ago 28:15

MP3•Αρχική οθόνη επεισοδίου

Before organic products were trendy, before “hippie chic” was a popular Pinterest search term, there was Dr. Bronner’s Magic Soap Company. For decades, Dr. Bronner’s pure-castile liquid soap was affiliated with counter-culture folks drawn to its simplicity and “We are All-One!” messaging. And while it was founded by a German immigrant in the 1940’s, the generations that came after him -- his sons and grandsons -- turned a small, loyal following into the $100 million business it is today. Essentially, Dr. Bronner’s has cracked the code for balancing social activism with a command of global business. In this episode, we visit the company’s headquarters in Southern California, to see the close-knit family business in action. And we learn how “the soap that cleans everything” embodies a spirit of invention, and a commitment to ethical business practices, allowing it to stand out in the health and beauty industry.

The Venture is hosted by Ashley Milne-Tyte.

This episode features:

- Mike, David and Trudy Bronner - family of Dr. Bronner and current heads of Dr. Bronner’s Magic Soap Company

- Brian Obach - Professor at SUNY New Paltz and author of Organic Struggle

- Sarah Lamm - Director of Dr. Bronner’s Magic Soapbox

To learn more about The Venture, go to virginatlantic.com/theventure

Learn more about your ad choices. Visit podcastchoices.com/adchoices

9 επεισόδια

#Society #Lifestyle #Business #Hobbies #Virgin Atlantic And Gimlet Creative