#010: What is branding really - the branding Archetypes with Ashleigh from Citrine & Sol

The Stephanie Smolders Show

Meet Ashleigh, the founder of Citrine & Sol. Citrine and Sol is a branding studio dedicated to helping women build authentic brands by embodying archetypal personalities most aligned with them. In this episode, Ashleigh and Stephanie talk about visual branding differences between archetypes, how your personality shows in your messaging and why branding is more than just a logo.
But before Ashleigh was able to build her branding business, she first had a 9-5 teaching job, balancing both the business and her daily work. As she took on more and more clients, she found that there was something missing in her business—a core piece lacking in the whole process.

That’s when she found the power and potential of branding archetypes.
Follow Ashleigh from Citrine & Sol:

@citrineandsol

https://www.citrineandsol.com/

Take the Brand Archetype quiz!

http://www.citrineandsol.com/brand-quiz

Check out the branding kits:

www.citrineandsol.com/the-branding-boutique

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In this Episode:

(1:26) Ashleigh’s mission behind Citrine & Sol

(3:00) Realizing that there was a core missing piece in her new business

(4:40) Why branding is not just all about your logo

(8:34) On branding archetypes

(13:48) Showing up as your archetype for better brand messaging

(16:32) Visual branding differences between various archetypes

(19:53) How to find out your brand archetype

(21:36) Building your brand around your strongest archetypes

(23:22) DIY-ing your branding

(28:48) What triggers Ashleigh about the branding industry
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Let's connect:
Instagram: https://www.instagram.com/stephanie.smolders/

Website: https://stephaniesmolders.com

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