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E44: Powering Social Offline's Cool with CRM & Loyalty
Manage episode 413144585 series 3555870
Το περιεχόμενο παρέχεται από το Ankur Gattani. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Ankur Gattani ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Social Offline is a popular hangout for millennials and Gen Zs, whether they're meeting up for work parties, catching up with friends, or going on dates. Rahul Wishard, in charge of CRM & Loyalty for Social's parent brand, shares insights into what keeps customers coming back for more.
- (00:42) - How Did Rahul End Up in CRM?
- (02:16) - From Empty Tables to Full Insights: Impresario's Data Journey in Hospitality
- (04:11) - Beyond Database Marketing: Crafting Customer Journeys in Hospitality
- (06:08) - Contrasting CRM Evolution in Hospitality vs. Retail
- (10:38) - From Registers to Wi-Fi: Tracing the Evolution of Data Capture in Hospitality
- (14:54) - Navigating Consumer Segmentation in Hospitality
- (18:43) - Mastering Data Chaos: Scaling CRM & Loyalty Across 51 Outlets
- (20:54) - Empowering 50+ Outlets: Unveiling the Significance of CRM & Loyalty
- (24:59) - Decoding Social's CRM Strategy: Metrics, Insights, and Impact
- (29:54) - Unraveling Social's Consumer Patterns: From Corporate Celebrations to Chill Hangouts
- (32:32) - Empowering Frontline Staff: The Future of Personalized Dining Experiences
- (36:11) - F&B Personalization: Data and Tech for Better Customer Experience
- (40:03) - Enhancing Customer Feedback Mechanisms in F&B: Challenges and Solutions
- (45:02) - Scaling Experiences & Overcoming Regulatory Hurdles
- (47:36) - Strategic Partnerships for Data Capture and Customer Engagement in F&B
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