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E43: Airtel's Secret Sauce to Maximizing CLTV
Manage episode 410627589 series 3555870
Το περιεχόμενο παρέχεται από το Ankur Gattani. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Ankur Gattani ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Legacy telcos like Airtel are retention masters since the 90s. It took a while to get them on our podcast, but we had questions! What's the telcos' retention game plan? And what's Airtel's next growth move? Anshul, AVP - Growth at Airtel, has all the answers.
- (02:21) - Anshul's Growth Adventure from Broadcast to Broadband
- (07:34) - The Two Types of Retention in Telecom
- (10:08) - Maximizing Lifetime Value of Prepaid Customers
- (12:32) - Unveiling Customer Triggers and Barriers for Explosive Growth
- (15:44) - Driving High-Value Conversions with Insightful Hacks
- (19:03) - Airtel's Rural Focus Strategically Driving Data Growth and Acquisition
- (23:04) - Broadband to Be the Next Growth Frontier
- (26:29) - How Airtel is Accelerating Broadband Adoption for Entertainment
- (31:10) - Airtel's 3-Pronged Growth Approach
- (34:36) - Graduating Premium Users to Airtel Black
- (38:41) - Customer-Centricity: Airtel's Competitive Edge
- (41:40) - Airtel's Innovation Drive: Broadening Connectivity with Smart Solutions
- (46:36) - A Unified Approach in Airtel's Multi-LOB Strategy
- (49:50) - Navigating Data Monetization Challenges in the Telco Industry
- (51:49) - Charting Airtel's Growth Trajectory: Exploring Next-Gen Initiatives in 2024
- (54:50) - Leveraging AI, Data, and Customer Channels in 2024
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