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Too Many Brands? Exploring Oversaturation In The Outdoor Industry. Plus: Here Come The Tariffs & The 'Contract To Grow' Strategy
Manage episode 453266068 series 3416878
Το περιεχόμενο παρέχεται από το Colin True - outdoor industry journalist. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Colin True - outdoor industry journalist ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin starts the show by taking a look at the sheer number of outdoor apparel brands that are all making pretty much the same products and have the same brand messaging.
He and Producer Dave talk about how this situation has created an upside for differentiation and success for the brand who is bold enough to try something different.
Eoin Comerford then joins Colin and PD for his weekly look Inside the Outdoor Industry. This week Eoin discusses several notable outdoor brands who are deploying a 'contract to grow' strategy to stabilize their business and create an opportunity for future growth. Eoin also offers his take on the impact that the proposed tariffs by the incoming Trump administration could have on the Outdoor Industry.
Colin & Producer Dave then wrap up the episode with their Parting Shots. PD takes a look at the new brand direction by automobile maker Jaguar while Colin defends retailers by throwing a rock at the in-store Christmas music experience.
Hurricane Helene Relief Links:
- Fuel Goods
- Outdoor Business Alliance Hurricane Relief Fund
- GoFundMe for Bubba O'Learys
- Western North Carolina Hurriance Helene Resource Guide
- East Tennessee Foundation Relief Fund
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