S1E5 | How To Win High-value, Best-fit Customers For Your Business

S1E5 | How to win high-value, best-fit customers for your Business | Carl Price

1+ y ago 51:13

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Το περιεχόμενο παρέχεται από το Ben Shipley - Trust The Process and Ben Shipley - Chief Growth Officer at Trust The Process. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Ben Shipley - Trust The Process and Ben Shipley - Chief Growth Officer at Trust The Process ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

All entrepreneurs want to answer this question: How can I win more qualified, high-value clients with as little resources as possible?

In this episode of The Re Up, Carl Price introduces listeners to the world of Account-based Marketing - a highly targeted growth strategy where Sales and Marketing create personalised buying experiences for specific groups of people, in order to reach best-fit, high-value clients.

Carl is no stranger to innovating the way businesses achieve growth. As the Global Vice President of Pipeline & Growth at Freshworks, he leads a global team of 300+ sales professionals. Using the principles he shares in this episode, Carl has scaled multiple high performing sales teams for rapid growth companies within $500M - $2B of revenue.

Watch this episode to:

Unpack the the role of Marketing, Business Development and Sales in an Account-based Marketing context
Learn how to effectively qualify prospects (including a step that is overlooked by most)
Innovative ways to measure buyers intent to focus your sales efforts
Discover how to get the most out of remote sales teams
Uncover why measuring ‘engagement’ may be a more valuable metric than ‘activities’.

Connect with Us:

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au

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