Partnering with Product with Becky Trevino, Vice President Product Marketing and Operations at Snow Software

The Product Marketing Experts

Το περιεχόμενο παρέχεται από το Alex Lopes and Jeffrey Vocell. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Alex Lopes and Jeffrey Vocell ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

3+ y ago 37:31

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Questions covered in this episode:
1. Can you tell us a bit about yourself and your role at Snow Software?

2. As a leader how do you set the tone, and build a great relationship with Product?

3. At Snow, do you and the Product Marketing team help Product influence the roadmap or provide feedback on the market or competitors?

4. What about when it comes to Go to Market strategy. What processes and systems have you put in place to share information?

5. What information should PMs be sharing with PMMs (and vice versa)?

6. When it comes to GTM strategy, how early should PM and PMM be talking and collaborating?

7. How do you show PMs the value of collaborating early-on and treat PMM as a strategic ally?

8. In your career has there been a PM/PMM relationship, or process that didn't work? If so, can you walk us through that and what you learned?

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#Tech #Business #Marketing #Alex Lopes #Marcus Andrews #Product Marketing #Sharebird #Productivity #Product Launch #Positive #Messages

Partnering with Product with Becky Trevino, Vice President Product Marketing and Operations at Snow Software

The Product Marketing Experts

published 3+ y ago

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