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Chelsea Shukov of Sugar Paper
Manage episode 365975532 series 3484022
Το περιεχόμενο παρέχεται από το The Paper Fold and Evergreen Podcasts. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον The Paper Fold and Evergreen Podcasts ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
You probably didn't know it, but the letter-writing resource for the 21st century just dropped. Meet How to Write a Letter: Find the Right Words for Every Occasion, the newest entry in Penguin Random House's über-polished How To series.
Co-author Chelsea Shukov visits The Paper Fold to show you how not to just add polish to your correspondence, but to truly and authentically connect with those you love with letters that truly reflect you. Since Chelsea and her Sugar Paper co-founder Jamie Grobecker have helped their clientele do exactly this in their branded LA boutiques for some time, they are uniquely equipped to pen this sturdy little magnum opus. As such, expect this blush pink, gold-foiled guide to be marked up and dog-eared as it is referenced again and again, as life circumstances demand.
Since 2003, Sugar Paper's upscale stationery offerings have wowed clients around the globe — and their ongoing office collaborations with Target are the stationery stuff of legend. As Chelsea sagely points out, the traditional rules of etiquette and card-sending were developed to help us connect during life's milestones and challenges, but if they don't feel authentic, they need to be revisited and revised.
Jamie and Chelsea have reviewed every last one with the proverbial red pen, keeping what works and tweaking what doesn't. You may be surprised to see their 21st century take, starting with their first golden rule: Embrace your handwriting. Plus we talk salutations and send offs, why gushing over our favorite people is best done in letter form —and how the meaning of every last missive changes over time.
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Music Credits: “Your Treasure is Your Self”; written and performed by Sharon Glassman; Courtesy of Sharon Glassman/Smile Songs. smilesongs.com
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