328: 5 Questions to Ask Yourself About Google Ads Every Month

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Show Notes:
At the end of each month clients often ask if there's anything they could be doing better with their Google Ads campaign or if there are any opportunities they're missing out on. In this episode, we're discussing five questions you should ask yourself about your Google Ads every month and digging into how you can make maximize your campaign's potential.
(5:49) Should I be running broad keywords?

(17:42) Am I running image extensions? Could I add more?

(23:43) Am I missing out on more good keyword searches in Google Ads?

(30:39) Are there any CORE negative keywords I should be adding?

(42:14) Am I leaving money on the table with Google Ads?

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