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The Google Ads Podcast

Solutions 8

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The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Chris Schaeffer, Certified Google Ads Specialist

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Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
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Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? Inside Google Ads hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and ...
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Welcome to "Google Ads Unleashed," the ultimate podcast for anyone who wants to harness the power of Google Ads to boost their online business. Whether you're an agency owner, E-Commerce marketer, or just someone who's interested in digital advertising, this show is for you. In each episode, we'll dive deep into the world of Google Ads, exploring the latest strategies, techniques, and best practices for creating effective ad campaigns that deliver real results. Whether you're a seasoned pro ...
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PPC Marketing es un programa de Podcasting de Marketing online donde juntos aprendemos como funciona la publicidad de pago por clic, la analítica digital y como gestionar campañas de Google Ads . Sígueme y cada semana conoce los mejores trucos y consejos para incrementar tus clientes, ventas y conversiones de tus campañas.
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Kasim and Ralph discuss how YouTube has the potential to become the primary social platform for creators. They highlight the vast traffic on YouTube compared to the number of creators, emphasizing its untapped potential. They predict that YouTube will be flooded with creators this year, becoming a hub for various content types, including repurposin…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeLearn why video marketing is essential for your business success and how to integrate it into your routine. Discover practical tips on time management, content creation, and building trust through consistent video uploads. Embrace the power of vid…
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Dive into the pitfalls of branded traffic in our latest episode. Discover why it's a costly mistake for 9 out of 10 Ecommerce businesses and how to avoid it. Join us for expert insights and strategies to optimise your Google Ads campaigns for success. Whether you're a small business owner looking to drive more sales or a marketer wanting to enhance…
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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/EFdsLxJoTmE Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodΑπό τον Chris Schaeffer, Certified Google Ads Specialist
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In episode 11 of Inside Google Ads, Jyll Saskin Gales tackles your burning questions about ad quality. Are Ad Strength, Quality Score, and Optimization Score confusing you? Jyll explains the difference between them and how to use them to improve your Google Ads performance. Listen in as Jyll answers questions from: Auto Lease 1135 on YouTube: Ad St…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeLearn top tips for optimising your landing page conversions and boosting your Google Ads ROI. From lightning-fast loading times to compelling headlines, this expert advice covers everything you need for effective lead generation. Subscribe for mor…
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Senior Client Manager Mel reveals a Media Efficiency Ration (MER) tracking spreadsheet she uses with her clients who do not have Northbeam or another third-party attribution tool. She also shares how to track New Customer MER, and reviews some tools and reports in Shopify that she uses. Listen to this episode now. Download the MER tracking sheet he…
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Are you thinking about starting a podcast this year? Before taking the plunge, watch this insightful episode with Kasim and Ralph. They discuss if starting one is still worth the risk despite the growing number of podcasts, so check out this episode now so you can make an informed decision. Related video: 🎧 How to Turn Your YouTube Channel Into a P…
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Regina Bellows reveals a successful Google Ads strategy that boosted Return On Ad Spend (ROAS) by 31% and improved Media Efficiency Ratio (MER), all in just two and a half months! Learn how the StarterPPC team allocated budgets between Standard Shopping and Performance Max campaigns and dived deep into the importance of tracking the MER to gauge ca…
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John shares the strategy of how he applies hypersegmentation of Standard Shopping campaigns. He reveals his three-step process for maximizing eCommerce visibility and sales in this different variation of the campaign. He does this by sharing a case study on a luggage company, and he shows how this strategy resulted in significant sales growth withi…
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Unlock the secrets of the perfect product page in our latest episode of the Google Ads Unleashed Podcast. Explore essential elements and strategies to optimise your Google Ads. Join us for expert insights on crafting compelling product pages that drive conversions and boost sales. Whether you're a small business owner looking to drive more sales or…
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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/4_PgChU0BRk Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodΑπό τον Chris Schaeffer, Certified Google Ads Specialist
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeDiscover the power of Google Ads Remarketing! Learn how to effectively target and convert potential leads who have previously visited your site. Expert insights on audience segmentation, campaign strategies, and maximising ROI. Should you be using…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeDiscover how small businesses can effectively utilise Google Ads with limited budgets. Learn strategic approaches to compete, avoid high-cost niches, and leverage platforms like YouTube and the Display Network for cost-effective brand building. Ex…
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Kasim reveals a bold prediction about the future of digital marketing in 2024—anticipating a market collapse in the paid media space! Tune in for a thought-provoking discussion on the future of paid media and the emerging trends that could reshape the industry. This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 7 Astoni…
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Learn how we boosted a client's direct traffic by an impressive 93%, increased its conversion rate by 30%, and raised its average order value (AOV) by 15% in just three months. Regina Bellows, Executive Director of our sister agency StarterPPC, doesn't only reveal their strategies. She also underscores the significance of focusing on the Media Effi…
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Ever feel like your Google Ads are a mystery? In the 10th episode of Inside Google Ads, Jyll Saskin Gales tackles your burning troubleshooting questions to turn you into a PPC problem solving pro. Listen in as Jyll helps: Matinmashayekhe1746 on YouTube understand why their bid strategy is showing as "Eligible (Limited)" and what to do about it Anot…
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Discover how to efficiently plan with Google Ads Keyword Planner to maximize your ad budget for seasonal swings. Regina Bellows, Executive Director of our sister agency StarterPPC, guides you in utilizing the tool to assess trends. This approach empowers you to make well-informed choices for budget tweaks to avoid wasting money. Listen to this epis…
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Uncover the timeline for Google Ads success in our latest episode. Explore factors affecting campaign effectiveness and strategies to expedite results. Although a tough question to answer, Jeremy unpacks the many variables that can determine the success of the channel including search volume and much more. Whether you're a small business owner look…
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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/rFuitxJ4cN8 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodΑπό τον Chris Schaeffer, Certified Google Ads Specialist
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The GAds Girls are back! And they're here to share valuable tips for creating successful Google Ads lead generation campaigns. From leveraging tools like Microsoft Clarity to tracking button clicks, understanding user behavior, and optimizing forms, they cover crucial aspects of lead gen success. Mel, Carmen, and Leandra emphasize the importance of…
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Join our Specialists Manager, Glen Wilson, Senior Google Ads Strategist, Colby Doyle, and Google Ads Strategist, Usama Khan, as they share their Black Friday Cyber Monday (BFCM) strategies and results for Google Ads. They touch on year-over-year comparisons, budget adjustments, and a script for categorizing products. They also share insights about …
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In Episode 9 of Inside Google Ads, host Jyll Saskin Gales explores the world of custom segments and how they can elevate your Google Ads targeting. This episode kicks off with Hazelnut 2194 asking, "How do you actually apply a custom segment to an ad?" Jyll walks you through the creation and application process of custom segments in Google Ads, hig…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeUnlock the potential of Google Ads with our candid exploration: Friend or Foe? Discover how this powerhouse of digital marketing can skyrocket your business while navigating the pitfalls. Follow for expert insights and join the conversation today!…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeUnleash the power of Google Ads Performance Max AI in 2024 with these 6 essential rules! Learn how to tame the beast without getting eaten. From feeding it data to whispering search themes, discover the secrets to maximising performance. Don't mis…
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In this episode, Daniella Fisher, one of our awesome Client Managers, guides you through the art of crafting an effective email response to an upset client. Discover key takeaways such as practicing empathy, avoiding excuses, and being proactive in resolving issues. Don't miss out on valuable insights, listen to this episode now for expert tips on …
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeUnlock the hidden potential of your Google Ads with Clickmagick. Discover missed conversions, optimise landing pages, combat click fraud, and understand your customer journey for smarter decisions. Stop guessing and start maximising your ROI today…
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In this episode, John shares his first impression of Google TV Ads and his initial findings. Get insights on campaign settings, coupon code insertion in video ads, and easy video creation. Listen to this episode now. Connect with John on LinkedIn: / johnmorangads Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 0:00 J…
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Discover our account auditing process in today's episode of the Google Ads Unleashed Podcast. Gain insights into optimising Google Ads campaigns with all the behind the scenes information on things to look out for when auditing an account. Join us for a detailed breakdown of strategies and effective auditing. Watch the full episode now on Youtube: …
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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com Watch This Episode on YouTube: https://youtu.be/WLd_bSmKn04 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeUnlock the potential of Google Ads Demand Gen with our top-tier best practices! Define crystal-clear goals, dive deep into your audience's psyche, and craft irresistible ad copy that resonates. Embrace automation while keeping a watchful eye on ca…
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Discover the power of keeping your Google Ads keywords in check! Regina Bellows, Executive Director of StarterPPC, explains why regular keyword management is crucial for Google Ads success. She shares insights from an eCommerce account and shows how careful keyword management positively impacted the ROAS. Learn about the relevance and effectiveness…
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Discover the inspiring journey of Jan Slovnik, a marketer who transitioned from the Google Ads agency world to freelancing. Join the conversation on navigating the freelancing landscape with Jan's valuable experiences and insights. Listen to this episode now. Gain insights into his self-discovery, landing the first client, and growing a freelancing…
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In Episode 8 of Inside Google Ads, Jyll Saskin Gales dives into the Google Ads Keyword Planner tool, an oldie but goodie in your Google Ads arsenal. Zeeshan inquires about estimating CPC for new campaigns, to which Jyll recommends utilizing - what else? - Keyword Planner, sharing a few tips for using it effectively. Motivation & Mindset asks about …
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeLost visitors slipping away like ninjas? Don't fret! Learn the magic of Google Ads Remarketing in 2024's Best Practices. From segmenting your audience to dynamic ads and a sprinkle of humor, turn those abandoned carts into loyal customers. --- Sen…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeDiscover the latest strategies for Smart Shopping in 2024 with expert tips. From mastering AI algorithms to crafting captivating visuals, learn how to navigate the eCommerce landscape and drive conversions like a pro. Plus, get bonus insights on t…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeUnlock the power of Google Ads with these 5 Callout Hacks! Learn how to skyrocket your click-through rates and leave your competitors in envy. From specificity to urgency, numbers, and compelling calls to action, this video reveals the secrets to …
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John shares a counterintuitive strategy for solving customer retention issues. Contrary to popular belief, he suggests that retention and winback often happen more efficiently in non-brand campaigns, especially for businesses with a diverse range of products. He shows a real-life example and shares where you should focus your efforts and budget ins…
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We're back and this week we are taking a dive deep into the world of Google Ads with none other than Vincent Beima, a renowned expert who has quietly reshaped the destiny of over 2000 Google Ads accounts. From his humble beginnings at a top PPC agency in Europe to becoming the secret weapon behind some of the most iconic DTC brands, Vincent shares …
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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com Watch This Episode on YouTube: https://youtu.be/hbVWC6sXYTo Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Consent mode on websites and …
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Kasim sits down with Robin Alex, co-founder of HighLevel, and they discuss the company's vision for the future amidst its potential saturation and the question of its continued relevance. If you haven't heard of HighLevel, you're missing out! It's the first-ever all-in-one platform that will give you the tools, support, and resources you need to su…
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Kasim sits down with eCommerce Marketing & Business Development Consultant James Crame, and they share how a proactive approach is the best approach to deal with or avoid client meltdowns. Regular check-ins and acknowledging issues before the client raises concerns are how the best agencies keep their clients happy. They also highlight how empathy …
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In Episode 7 of the Inside Google Ads podcast, Jyll Saskin Gales tackles the challenge of budget optimization in Google Ads campaigns. She addresses questions from Raman Virk 8568 via YouTube on managing campaigns with budget constraints, Hello Mr Cat via TikTok on determining the right ad budget, and Noufel Saeed via TikTok on handling high CPCs i…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeLearn how to tailor, streamline, diversify, test, and optimise your sitelinks for maximum impact. Say goodbye to stagnant ads and hello to click-through heaven with these expert strategies. Don't miss out on the sitelink secret sauce – relevance, …
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Limited to 100 members only! Grab your 50% off and save $3,000 for the annual membership of You vs. Google: The Rebellion here 👉 https://youvsgoogle.com/offer The regular monthly membership costs $497. If you decide to pay monthly for 1 whole year, that costs around $6,000. But if you get the annual membership, it’s only going to be $2,997! You ins…
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Learn to master the famine period of paid traffic so you can make a measured approach to stay ahead in the eCommerce game! In this video, Kasim sits down with eCommerce Marketing & Business Development Consultant, James Crame, and they discuss the SOP James employs during low periods to ensure success when running paid traffic. Listen to this episo…
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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/b3AJlS3AVtQ Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…
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Avoid wasting your hard-earned money and start optimizing your campaigns efficiently. In this episode, Regina Bellows, Executive Director of our sister agency, StarterPPC, dives deep into helping a unique client - a farm selling exotic fruits. She provides insights on identifying higher purchase intent keywords, adjusting match types, and using met…
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Learn how to avoid missing out on potential sales and focus on generating revenue in online interactions. Kasim sits down with Lauren Petrullo, Founder & CEO of Mongoose Media, to discuss the importance of training customer service teams to recognize sales opportunities in conversations. They also suggest practical strategies, like using AI to anal…
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In this episode of Inside Google Ads, Jyll Saskin Gales, a seasoned expert who has worked with more than 10,000 Google Ads accounts, dives into the intricate world of lead generation through Google Ads. This episode is a goldmine for businesses aiming to sharpen their lead gen strategies, as Jyll tackles common challenges and offers concrete soluti…
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