Ep 173 - How Collaboration Can Catapult a Brand's Success

The Food Startups Podcast

Το περιεχόμενο παρέχεται από το Hema Reddy. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Hema Reddy ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

5y ago 48:10

MP3•Αρχική οθόνη επεισοδίου

Francisco Pavan is the Co-Founder of Kumana, a company that makes Avocado Sauces inspired by Venezuelan cuisine.

After traveling the world and experiencing different cultures through food, he decided to change career paths from being an automotive parts supplier, to a food startup entrepreneur. His passion and desire to bring light back to the image of Venezuela(Francisco’s home country), led him to team up with Jeremy Smith(President of LaunchPad Group) and Eric Read(Founder & Creative Director of MarketBrand) to successfully brand and sell his Avocado Sauce.

Here are some show notes:

- 04:34 - Founder's story - why Francisco Pavan left his career with Toyota to start an avocado sauce company? - 11:14 - Early market testing - 13:51 - Locking in branding and “Go-To-Market” strategy. - 15:34 - A founder's mindset - 23:09 - How to combine all of the different design parts and pieces and make - a coherent and simple for the end user to understand. - 24:15 - How to define your “onlyness”. How do you really stand out? - 28:49 - How the design team should be part of the soul and creativeness all the way throughout the brand's journey. - 35:00 - Early traction - 43:17 - What’s next for Kumana?

98 επεισόδια

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